Alphabet (Google) Statistics

Alphabet is a global leader in technology, known for its strong user base and wide market reach. As the parent company of Google, it leads in areas like search, online ads, cloud services, and video streaming. Alphabet’s products and services are used by billions of people around the world, showing its strong position in the tech industry. Here are the latest insights into Alphabet’s performance, user reach, and key business areas:

last updateLast updated: January 03, 2025

Alphabet Statistics: Top Picks

Here are the top picks of Alphabet Statistics 2025:

Alphabet Revenue (FY 2023)
$307.39B
Alphabet Revenue (FY 2023)
Alphabet Net Income (FY 2023)
$73.7B
Alphabet Net Income (FY 2023)
Alphabet Operating Income (FY 2023)
$84.29B
Alphabet Operating Income (FY 2023)
Alphabet Brand Value (2024)
$754B
Alphabet Brand Value (2024)
Quarterly Net Income (Q3 2024)
$26.3B
Quarterly Net Income (Q3 2024)
Alphabet Market Capitalization(2024)
$1.9T
Alphabet Market Capitalization(2024)

Alphabet Key Insights

Alphabet's market capitalization in October 2024 was approximately 1.9 trillion US dollars, making it the second most valuable internet company globally after Amazon.

Alphabet's Google Services revenue for Q3 2024 was $76.5 billion, up 13% year-over-year. 

Alphabet's Search and other revenues for Q3 2024 totaled $49.4 billion, a 12% year-over-year increase. 

Alphabet's Google Cloud revenue for Q3 2024 was $11.4 billion, a 35% year-over-year increase.

Alphabet's Google ranked as the fourth most valuable brand in the world in 2024, with a brand value exceeding 290 billion U.S. dollars, following Apple, Microsoft, and Amazon.

Users & Audience

Alphabet's US Revenue Share
47%
Alphabet's US Revenue Share
Alphabet's EMEA Revenue Share
30%
Alphabet's EMEA Revenue Share
Alphabet Employee Count
182K
Alphabet Employee Count
Google Play Store Apps
1.68M
Google Play Store Apps

31+ Alphabet Statistics & Facts

In 2023, 47% of Alphabet's revenue came from the United States, 30% from Europe, the Middle East, and Africa, and the smallest share from Latin America.

Alphabet Revenue by Region Statistics
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Alphabet Revenue by Region Statistics

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Alphabet's operating income for Q3 2024 was $28.5 billion, reflecting a 34% increase.

Alphabet Operating Income Statistics
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Alphabet Operating Income Statistics

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Alphabet's operating margin for Q3 2024 was 32%.

Alphabet Operating Margin Statistics
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Alphabet Operating Margin Statistics

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Alphabet's net income for Q3 2024 was $26.3 billion, a 34% increase year-over-year.

Alphabet Net Income Statistics
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Alphabet Net Income Statistics

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Alphabet's earnings per share for Q3 2024 were $2.12, representing a 37% increase year-over-year.

Alphabet Earnings Per Share Statistics
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Alphabet Earnings Per Share Statistics

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Alphabet's free cash flow for Q3 2024 was $17.6 billion.

Alphabet Free Cash Flow Statistics
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Alphabet Free Cash Flow Statistics

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Alphabet's cash and marketable securities totaled $93 billion at the end of Q3 2024.

Alphabet Cash and Marketable Securities Statistics
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Alphabet Cash and Marketable Securities Statistics

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Alphabet had 182,502 full-time employees at the end of 2023, up from prior years. These figures include former Google employees before Alphabet's corporate restructuring in 2015.

Alphabet Employee Statistics
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Alphabet Employee Statistics

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Alphabet's YouTube advertising revenue for Q3 2024 reached $8.9 billion, an increase of 12% year-over-year.

Alphabet YouTube Advertising Revenue Statistics
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Alphabet YouTube Advertising Revenue Statistics

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                    Source: <a target="_blank" href="https://analyzify.com/statsup/" title="Source: StatsUp by Analyzify">StatsUp</a>
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Alphabet spent 45.4 billion U.S. dollars on research and development in 2023, an increase of nearly 5.9 billion U.S. dollars compared to the previous year.

Alphabet Research and Development Statistics
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Alphabet Research and Development Statistics

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Alphabet's operating income for the fiscal year 2023 was 84.29 billion U.S. dollars, up from 74.8 billion U.S. dollars in 2022.

Alphabet's earnings before income taxes in 2023 amounted to 85.71 billion U.S. dollars, an increase from 71.3 billion U.S. dollars in 2022.

Alphabet's net income for Q3 2024 was over 26.3 billion U.S. dollars, the highest quarterly net income ever recorded by the company. This is an increase from 19.6 billion U.S. dollars in Q3 2023.

In 2023, Alphabet ranked among the top five most profitable companies worldwide, alongside Apple, Saudi Aramco, Berkshire Hathaway, and Microsoft.

Alphabet's sales and marketing spending in the last reported year was 27.91 billion U.S. dollars, up from 26.56 billion U.S. dollars in the previous year. This represented 9% of the company's revenues in 2022.

Alphabet invested 8.7 billion U.S. dollars in advertising and promotional activities in the last reported fiscal year, a decrease from 9.2 billion U.S. dollars in 2022 but an increase from 7.9 billion U.S. dollars in 2021.

Alphabet's Other Bets segment generated 1.52 billion U.S. dollars in revenue in 2023, an increase from 1.06 billion U.S. dollars in the prior fiscal year.

In the most recently reported fiscal year, Google's revenue amounted to 305.6 billion U.S. dollars, with advertising contributing 237.8 billion U.S. dollars. Alphabet's total annual revenue for 2023 exceeded 307.3 billion U.S. dollars, up from 282.8 billion U.S. dollars in the previous year.

Advertising remained Alphabet's primary revenue source in 2023, with 77.8% of Google's revenue coming from advertising on Google properties and YouTube. Google Cloud contributed 10.8% of the company's revenue, up from 4.3% in 2018.

Google's operating income in 2023 was 97.5 billion U.S. dollars. Google is the largest revenue contributor to Alphabet, consisting of Google Services and Google Cloud segments.

Google's websites, including Search and YouTube, generated 206.54 billion U.S. dollars in advertising revenue in 2023. Total Google segment revenue exceeded 305.6 billion U.S. dollars during the year.

In 2023, Google's network sites generated 31.31 billion U.S. dollars in advertising revenue. Alphabet's total revenue for the year surpassed 307.3 billion U.S. dollars.

In April 2024, Alphabet's YouTube mobile app ranked first with a 74% audience reach in the United States, compared to Gmail's 65% and TikTok's 38%.

In May 2024, Google Sites ranked as the most popular multiplatform web properties in the United States, attracting over 278 million visitors from mobile and desktop devices.

In 2023, Google's Cloud segment generated 33.08 billion U.S. dollars in revenue, accounting for over 10% of Google's total revenues.

In 2023, Google's revenue from non-major, miscellaneous channels totaled 34.68 billion U.S. dollars, including sales from the Google Play Store, Google-branded hardware, and non-advertising YouTube revenues.

Google's advertising revenue reached 237.86 billion U.S. dollars in 2023, driven by the Google Ads platform that spans properties, partner sites, and apps.

As of the most recent data, the Google Play Store hosts 1.68 million apps. By September 2024, 35% of these apps were updated weekly, 69% monthly, and over 97% annually.

In 2023, YouTube's global advertising revenues amounted to 31.51 billion U.S. dollars, an 8% increase from the previous year's 29.2 billion U.S. dollars.

In 2024, Google ranked as the fourth most valuable brand in the world, with a brand value exceeding 290 billion U.S. dollars, following Apple, Microsoft, and Amazon.

In 2023, Google's websites, including Search and YouTube, generated 206.54 billion U.S. dollars in advertising revenue. Total Google segment revenue for the year amounted to over 305.6 billion U.S. dollars.

Alphabet Timeline & History


  1. 1998 - Founding of Google

    Larry Page and Sergey Brin founded Google in September 1998 while pursuing their Ph.D. studies at Stanford University. The company began as a search engine in a garage.

  2. 2004 - IPO and Gmail Launch

    Google went public in August 2004, raising $1.67 billion. The same year, Gmail was launched, introducing a new standard for email services.

  3. 2006 - Acquisition of YouTube

    Google acquired YouTube in November 2006 for $1.65 billion, expanding into online video and laying the foundation for one of its most successful platforms.

  4. 2008 - Launch of Android

    Google launched Android, its open-source mobile operating system, which would grow to dominate the global smartphone market.

  5. 2015 - Formation of Alphabet Inc.

    In October 2015, Alphabet Inc. was created as the parent company of Google and its other subsidiaries, including Waymo, Verily, and Google Fiber.

  6. 2016 - Launch of Google Assistant

    Google Assistant, an AI-powered virtual assistant, was introduced, becoming a key part of Google's smart home and AI ecosystem.

  7. 2018 - Waymo Commercial Services

    Waymo, Alphabet's self-driving car subsidiary, launched its first commercial autonomous taxi service in Phoenix, Arizona.

  8. 2020 - Growth of Google Cloud

    Google Cloud became a significant player in the cloud computing industry, challenging market leaders like AWS and Microsoft Azure.

  9. 2023 - Continued AI and Cloud Expansion

    Alphabet focused heavily on AI development and expanding its cloud services, reinforcing its position as a leader in innovation and technology.

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