Improvements to Server-Side Tracking, Marketing Analytics, and More

More Control Over Server-Side Tracking

New settings let you fine-tune exactly what data gets sent.

Now, you can take charge of how your server-side events reach Meta (Facebook) via the Conversions API (CAPI) and TikTok Events API.

Exclude Sales Channels: Filter out specific Shopify channels like POS or draft orders to avoid cluttering your Meta data with irrelevant sales.
Customize Order Values: By default, order totals include shipping and taxes - but now you can choose to exclude those for cleaner purchase tracking.

These options ensure your data stays accurate and focused, giving you a clearer picture of true customer behavior.

Learn how to adjust the settings here.

Smarter Marketing Analytics: Compare Dates & Export Reports

data export - analyzify marketing analytics

Now you can compare two different date ranges and spot trends with percentage change stats shown upfront and in detailed views.

Plus, you can export any report as a CSV file to dive deeper or share insights effortlessly.

Heads-up: Recent data (last 2 days) might be incomplete due to platform delays - check back later for full results.

Google Analytics Top Landing Pages by Sessions

With a new report in Marketing Analytics Dashboard, you can discover which landing pages are driving your traffic and sales. It covers:

Top landing page URLs
Sessions
Active & Total Users
Purchases
Revenue
Bounce rate and more.

This helps you focus on the pages that truly convert and optimize your marketing efforts.

How It Helps +

More Accurate Conversion Tracking:

By excluding specific sales channels like POS or draft orders from server-side event reporting, you eliminate irrelevant data that can distort your purchase metrics. This sharper data focus improves your attribution accuracy and campaign insights.

Cleaner Revenue Reporting:

Customizing order values to exclude shipping and tax means your reported sales figures reflect true product revenue. This clarity helps you better understand actual customer purchase behavior and measure ad performance more precisely.

Deeper Performance Insights:

The new date comparison feature in Marketing Analytics allows you to track growth or decline over any two periods effortlessly. Spot trends and fluctuations faster, so you can react strategically to changes in campaign effectiveness.

Simplified Data Sharing and Analysis:

Exporting reports as CSV files enhances collaboration and decision-making.

Easier Optimization:

The GA4 Top Landing Pages by Sessions report reveals which pages attract and convert visitors the most. This can empower you to prioritize improvements to drive better traffic and revenue outcomes.

Changelog