More Server-Side Capabilities, Meta Metrics, and Improvements

TikTok Server-Side Tracking for Shopify (Beta)

We’ve launched a beta version of TikTok Server-Side tracking integration to enhance your marketing analytics capabilities. You can learn more about it via:

Meta (Facebook) Reports in Marketing Analytics

We’ve added new Facebook metrics to your Marketing Analytics dashboard:

Facebook Clicks
Facebook Cost
Facebook Website Purchases
Top Campaigns by Conversion Value
Campaign-level metrics including Impressions, Clicks, CTR, CPC, and ROAS

Clarity & Hotjar Events

We’ve included more comprehensive event tracking in the front-end:

Purchase
Checkout Events
Alert Displayed
UI Extension Errored
Add to Cart
Remove from Cart
Begin Checkout
View Cart
View Item
View Item List
Add to Wishlist
Search

Improvements +

Cart ID Parameter for Microsoft Clarity

The cart_id parameter is now sent in Microsoft Clarity integration, enhancing your abandoned cart analysis capabilities. More details here: https://docs.analyzify.com/track-abandoned-carts-clarity target=’_blank’ rel=’nofollow noopener noreferrer’>How to Track Abandoned Carts in Clarity

This feature allows you to track abandoned carts more effectively by applying the cart_id filter to trace specific customer sessions. You can analyze user actions before cart abandonment and use cart data to gain deeper insights into checkout drop-off patterns, helping you improve conversion rates.

Meta (Facebook) Secondary Integration Option

You can now set up 2 client-side and 2 server-side integrations with different IDs for Facebook/Meta.

This flexibility allows you to track different conversion events with separate Facebook pixels or to segment your data for different business units or marketing strategies, giving you more granular control over your Facebook advertising measurement.

How It Helps +

TikTok Server-Side Tracking for Shopify (Beta)

Server-side tracking ensures that your TikTok conversion data is captured directly from our servers, reducing data loss due to browser restrictions, ad blockers, and cookie limitations. This provides more accurate performance measurement of your TikTok campaigns.

Meta (Facebook) Reports in Marketing Analytics

These detailed reports provide a complete view of your Facebook ad performance at both the account and campaign levels. You can analyze individual campaign efficiency with granular metrics like cost per click, total impressions, and specific click data for each campaign.

The campaign-by-campaign breakdown helps you identify which specific strategies are delivering the best engagement and which need optimization. With clear visibility into high-cost campaigns versus their click performance, you can make data-driven decisions to reallocate budget toward more effective campaigns or adjust targeting to improve overall marketing ROI.

Clarity & Hotjar Events

These expanded event tracking capabilities help you see exactly what data is being captured. Events like Add to Cart can also be enabled via a custom pixel, similar to other integrations, giving you more flexibility in analyzing user behavior throughout the purchase journey.

Changelog