We know how challenging adapting to Google Analytics 4 (GA4) as a Shopify merchant can be.
GA4 offers exciting results with its entirely new interface and data collection method. Yet, let’s admit finding our way around is not always easy. How many of you can find your go-to reports in GA4? I’m sure the number is few.
View our Complete Shopify GA4 Guide
The integration of Shopify and Google Analytics has also become more complex. There isn’t a native integration through the settings anymore. Now, you need to use the Google Sales Channel or a professional app.
We’ve created six new free courses to assist you with the transition from Universal Analytics (UA) to GA4.
Shopify GA4 Crash Course
This is a crash course where we’ll start with integration, touch on migration, and wrap up with GA4 settings and reports. It will be Free on Youtube, and easily accessible for Shopify merchants and professionals.
Let’s take a look at what’s ahead in this course:
| Section | What We’ll Cover | What You’ll Learn |
|---|---|---|
| Introduction | We’ll cover the details of the lessons and provide an overview. | You’ll understand the topics covered and why you need this GA4 course. |
| Shopify GA4 Integration Methods | We’ll look at different ways to connect GA4 to your Shopify store. | You’ll know how to choose and set up the right integration method for your store. |
| Migration from Universal Analytics to GA4 | We’ll go through transferring audiences, goals, and filters from UA to GA4. | You’ll be able to handle the migration process, even if it’s something you’ve never done before. |
| Troubleshooting GA4 Integration and Ecommerce Events | We’ll check triggered tags, and events with Analytics Debugger. We’ll also see how to fix issues. | You’ll learn how to debug GA4 installation on your Shopify and fix problems. |
| GA4 Settings | We’ll discuss the most essential settings for your GA4 setup. | You’ll know these important settings in GA4 and be able to customize them according to your needs. |
| GA4 Ecommerce Reports & Settings | We’ll cover the essential settings and reports in GA4 that matter for your ecommerce business. | You’ll understand how to use GA4’s reports to get valuable insights for your store and set up your GA4 correctly. |
Click here to start watching Shopify GA4 Crash Course on Youtube!
Shopify GA4 Course Outline
Section 1: Introduction to GA4
- Lesson 1 – Introduction: The course begins with an overview of Google Analytics 4 (GA4), its purpose, and its relevance for ecommerce businesses.
Discover the course details and what to expect in this Shopify GA4 course.
Section 2: Integration
- Lesson 2.1: Understanding Google Analytics 4 Ecommerce Events & Data
- Lesson 2.2: Detailed overview of Google Sales Channel integration
- Lesson 2.3: Detailed overview of Analyzify Shopify GA4 Integration
- Lesson 2.4: Exploring other Shopify Google Analytics 4 integration solutions
- Lesson 2.5: Setting up and installing GA4 on Shopify
- Lesson 2.6: Testing Shopify GA4 Integration
Learn how to choose and set up the right integration method for your store:
Section 3: Migration
- Lesson 3.1: Creating Standard UA reports in GA4
- Lesson 3.2: Importing Audiences (in-depth)
- Lesson 3.3: Analyzify UA Migration add-on
- Lesson 3.4: Migrating UA Goals to GA4 Conversions
- Lesson 3.5: Google Ads Conversion Settings
Discover the step-by-step process of creating reports and importing audiences, goals (conversions) from UA to GA4:
Section 4: Troubleshooting
- Lesson 4.1: Debugging Shopify Pixels
- Lesson 4.2: Testing GA4 Installation and Tags
- Lesson 4.3: Checking GA4 Ecommerce Events
- Lesson 4.4: Fixing Double Counting and Other Issues in GA4
Start learning how to debug your GA4 installation and fix problems now:
Section 5: GA4 Settings
- Lesson 5.1: Understanding crucial GA4 settings for Shopify merchants
- Lesson 5.2: Setting up multi-store, multi-domain, multi-currency configurations
- Lesson 5.3: Customizing the GA4 menu according to your needs
- Lesson 5.4: Linking Google Signals with GA4
- Lesson 5.5: Search Console & Google Ads Integration
- Lesson 5.6: Understanding UTM Parameters
Set up your GA4 properly with its crucial settings by following our step by step tutorial:
Section 6: GA4 Reports
- Lesson 6.1: Walking through standard ecommerce reports
- Lesson 6.2: Creating custom reports & funnels
- Lesson 6.3: Analyzing Google Ads campaigns in GA4
- Lesson 6.4: Analyzing Ecommerce Product/Category performance in GA4
- Lesson 6.5: Analyzing Facebook, Instagram & Tiktok campaigns performance in GA4
- Lesson 6.6: Analyzing SEO performance in GA4
- Lesson 6.7: Creating Audiences for Google Ads campaigns
- Lesson 6.8: Creating Filters & Segments for Shopify multi-store setups
Gain valuable insights for your store and learn how to set up and utilize GA4 reports:
And one more thing…
Complete Shopify GA4 Course
Don’t Miss Our Upcoming “Complete Shopify GA4 Course”
We created this Shopify GA4 crash course to help you understanding and transitioning to GA4 easier. But we’re not stopping there. Soon, we’ll be releasing a comprehensive Shopify GA4 Course.
In this course, we’ll delve deeper into each topic and ensure merchants can use GA4 to its full potential – including finding the reports they’re looking for.
Both resources are free to use. If you want to be notified when the complete course is available, please leave your email above. We’re excited to help you master GA4!
This upcoming course will cover everything you need to utilize GA4 for your Shopify store fully. From the core integration to detailed report analysis and settings customization, we have you covered. Stay tuned for the release!
Who We Are
Analyzify is a Shopify app designed to assist merchants with their data analytics structure. It is primarily used for GA4, GTM, and Google Ads integrations.
We’ve created dozens of free learning materials on our Youtube channel, providing valuable resources to the ecommerce community. We’re also proud creators of the Shopify GA4 Kit, an open-source Shopify GA4 integration solution utilized by over 10,000 merchants.
With over 2,000 merchants choosing our Shopify app and more than 200 reviews on the app store, we’re leaders in our category. Our commitment to providing high-quality, user-friendly solutions has positioned us as a trusted partner in the world of Shopify analytics.
Explore Analyzify Courses
We are committed to providing valuable learning resources for the Shopify community. Explore the resources below to enhance your knowledge and skills:
- Data-First Google Ads Course (Coming soon)
- Google Ads Conversion Tracking on Shopify
- Shopify GA4 Kit
- Shopify – Google Tag Manager Course (2021)
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