Google Analytics - Detailed
Technically, there is not really much difference. Upgrading from UA to GA4 only carries over some settings, which is recommended.
You can follow our related guide on creating a new GA4 account through UA.
Analyzify’s core setup is based on Google Analytics 4 (GA4). Hence, we strongly recommend using GA4 with Analyzify so that you can take advantage of the new and default version of Google Analytics.
Keep in mind that you should use Universal Analytics (UA) and GA4 together (aka. parallel tracking). However, you are free to pause the GA4 tags on Google Tag Manager if you don’t want to use them together for a specific reason.
Ideally, yes. Shopify Analytics apps (like Analyzify) increases the accuracy, enriches the data, and solve known problems with the Shopify – Google Analytics connection.
Google Analytics 4 (GA4) is the new and default version of Google Analytics. Even its first version has many features that weren’t available in Universal Analytics (UA), and it will only get better with time.
On the other hand, GA4 misses some reports and features compared to UA. That’s why you should use both of them.
Analyzify’s core setup is based on GA4, hence we strongly recommend using GA4 with Analyzify so that you can take advantage of the new and default version of Google Analytics.
No. GA4 and UA are completely different properties. You will not lose your existing data in UA, but keep in mind that it also won’t be carried over to GA4.
No. You should use Universal Analytics (UA) and Google Analytics 4 (GA4) together. Google recommends parallel tracking, and so do we.
Analyzify’s core setup is based on GA4, hence we strongly recommend using GA4 with Analyzify so that you can take advantage of the new and default version of Google Analytics.
Google Analytics 4 (GA4) is the new and default version of Google Analytics, whereas Universal Analytics (UA) is the old version. We have a long-form content where you can read a detailed comparion between GA4 and UA.
There can be many reasons for this, so we advise you to check our in-depth guide for better understanding and solutions: Discrepancy Between Google Analytics & Shopify.
There can be multiple reasons for this. Your Universal Analytics should work properly if you are using the native integration. As for Google Analytics 4, there are several setup methods that we suggest.
Make sure to check our complete guide on the Shopify – Google Analytics Integration to learn about common mistakes and best practices for a seamlessly working Analytics.
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