Google Tag Manager – Shopify Integration

Yes! GTM has the Google Ads conversion tracking tags, and you just need to add the data layers on your “thank you” page, and then use GTM’s Google Ads conversion tag to pass the relevant data.

We also have a video tutorial series on Youtube for this specific topic, so be sure to check it out.

You can view your store’s source and search for a line starting with “GTM-”. The container’s code snippet should be visible if you have GTM already installed in your store.

If you do have it installed, just mark the related section during your onboarding, and Analyzify will take care of the rest.

If you don’t have it installed, worry not, as Analyzify will do it for you.

Alternatively, you can verify your GTM installation by yourself. Please refer to the section above titled ‘How to Test GTM Installation on Shopify’ for instructions.

GTM has countless benefits, but its main purpose is to help you manage your marketing / tracking pixels from one place without needing a developer.

By using the same data sets, you can set up Google Analytics 4, Google Ads conversion tracking, Bing pixels, and many others. Check out our related post to learn even more benefits.

Just like the regular version of Analyzify, our server-side tagging setup will be implemented within your properties. We will not collect or transmit any data to our own properties. 

Instead, all the data will seamlessly flow into your own Google Analytics 4, Google Cloud, and GTM accounts. Our expert team will handle the setup and validation process.

Technically no, but practically, yes. You can use GTM without using data layers, but if you do that, you won’t be able to pass specific data (e.g. product ID, name, order total revenue, etc.).

You can only use the general tags like Google Analytics 4 – which works on all pages. However, you can’t use Google Ads Conversion Tracking properly, because you again need some information like the order ID, revenue, currency, and a few others.

Analyzify provides open-source data layers for Shopify merchants.

You can set up GTM on Shopify’s checkout pages using the “checkout.liquid” file. However, this is only possible and available for Shopify Plus merchants at the moment.

The good news is, Shopify announced that this will soon be available for all plans!

But the greatest news is that you can easily set up Analyzify & Shopify Pixels Checkout Module without the need for the checkout.liquid file. Please take a look at our documentation about Shopify Pixels Checkout.

Firstly, Enhanced E-commerce (EE) is a Universal Analytics feature, and you do not need to use Google Tag Manager to set up Enhanced E-commerce on Shopify.

Because of the “checkout.liquid” file limitations, setting EE through GTM is only possible for Shopify Plus clients. If you are one and still wish to set it up, you can use Analyzify to achieve this.

Definitely yes. GTM is usable for non-Shopify Plus stores as well. You can add the GTM container to the theme.liquid file and order processing additional scripts.

The only limitation that regular Shopify stores have is NOT being allowed to edit the checkout process due to checkout.liquid file limitations.

Purchase tracking and other user behavior metrics/reports are so crucial and you will still have a majority of the events/reports.

Google Tag Manager and all other tracking codes will still WORK on every page + order processed (thank you page) but the checkout steps won’t be included.

GA4 collects data from your Shopify store, while GTM can be utilized to set up and configure event tracking in GA4. Although GA4 can technically be used without GTM, you may not be able to gather all the desired data. On the other hand, GTM can be used independently of GA4.

Yes, you can use both Google Tag Manager (GTM) and gtag.js on your website. GTM and gtag.js serve specific purposes and can enhance your tracking and analytics capabilities. 

However, it is worth noting that Google suggests using either one of the two techniques, rather than both simultaneously.