This step-by-step tutorial will guide you on how to seamlessly add Google Tag Manager (GTM) to your Shopify website.
Google Tag Manager (GTM) allows non-technical users and beginners to easily add and modify tags on Shopify without the need for code editing. By installing GTM on Shopify, anyone can effortlessly track important actions on their website, such as adding products to the cart, making purchases, and more.
Tracking is not the only objective; you also want to share this information with third-party platforms like Facebook Pixel and Google Ads to enhance the return on investment (ROI) of your advertisements.
GTM is your best friend for all of this, and you can connect Google Tag Manager with Shopify seamlessly even if you are a non-Shopify Plus customer.
As a globally trusted analytics partner to Shopify merchants, we have successfully executed over 700 Google Tag Manager integrations in the last 10 months.
Now, we are excited to share everything we have learned along the way! The best part is that you don’t even need to be a client of Analyzify or any other Shopify app to benefit from adding Google Tag Manager on Shopify. We have covered all the cases for you!
Key Takeaways
Here are the key takeaways and best practices for installing Google Tag Manager on Shopify. Just take this as a summary, as we will delve deeper into each of these points in the following sections.
- You can use Google Tag Manager, even if you are not on the Shopify Plus plan. While there may be some limitations, you can still make use of the majority of features and events.
- Setting up and adding GTM on Shopify does not necessarily require an app. We provide free guidelines and video courses that enable you to achieve excellent results independently.
- With our open-source Shopify data layer for Purchase and View Item events, you can configure conversion and basic e-commerce tracking using Google Tag Manager.
- To attain comprehensive e-commerce tracking and a complete GTM container encompassing all possible events and tags, various Google Tag Manager apps available in the market can assist you.
Our research has confirmed that all top Shopify stores install Google Tag Manager to achieve the best possible outcomes.
