Changelog

Refund Tracking in Shopify

Refunds are now included in your purchase tracking across Google Analytics 4, Meta, and TikTok.

This helps you:

• Identify campaigns driving high refund rates
• Prevent inflated ROAS and over-credited channels
• Understand net revenue per campaign or platform

Tracking Shopify, HubSpot, Klaviyo Forms

Now, you can track lead submissions from:

• Shopify-native forms
• HubSpot forms
• Klaviyo embedded forms

Form submissions are tracked as generate_lead or custom events within GA4, even if the form doesn’t redirect or reload the page. That means better visibility into:

• Which lead sources drive the most engagement
• How leads interact with your content
• Funnel performance across email and CRM platforms

It is fully compatible with Shopify’s new checkout extensibility.

COGS (Cost of Goods Sold) Data in Google Ads

You can now include Cost of Goods Sold (COGS) in your Google Ads reporting by pairing your product feed with Analyzify’s item-level purchase tracking.

Here’s what it offers:

• Gross profit reporting inside Google Ads
• Profit-based campaign optimization, not just ROAS
• Smarter bidding decisions—increase spend on high-margin products
• Item-level profitability using Conversions with Cart Data (CwCD)

Note: Analyzify ensures the correct purchase event structure, but COGS data must be provided via your product feed’s cost_of_goods_sold attribute. Product IDs must match between feed and purchase event for accurate reporting.