Meta Server-Side Tracking, and More

Meta Server-Side Tracking (Conversion API)

We’ve launched a comprehensive Meta (Facebook) Server-Side tracking integration to enhance your marketing analytics capabilities.

Available resources:

Marketing Analytics Dashboard

Analyzify’s Marketing Analytics Dashboard (Beta Version) is here! It brings all your essential marketing data directly into your Shopify admin panel. Here’s an overview:

Consolidated Reporting: Access data from GA4, Google Ads, Meta, Shopify, and Search Console in one place
Google Analytics 4: Track sessions, top marketing channels, product pageviews, and revenue by source
Google Ads: Monitor ad spend, campaign performance, and conversion accuracy compared to actual Shopify orders
Shopify Analytics: View total sales, order volume, AOV, and gross sales by order alongside marketing metrics
Meta (Facebook): Track ad spend, click performance, website purchases, and campaign conversion value
Google Search Console: See total clicks from Google Search, top search queries, and most-clicked pages

*The dashboard is available now for all Analyzify users until May 2025. After that, this feature will only be available with the Yearly Plan.

How It Helps +

Meta Server-Side Tracking (Conversion API)

Our server-side implementation addresses the limitations of pixel-only tracking by creating a hybrid system that works alongside your existing pixel. This approach bypasses ad blockers and browser restrictions while activating Meta’s Event Match Quality scores. The result is more reliable conversion data, improved campaign optimization, and better performance analytics—all while maintaining first-party data within your Shopify store environment.

Marketing Analytics Dashboard

Our dashboard addresses the challenges of scattered marketing data by consolidating GA4, Google Ads, Meta, Shopify, and Search Console reports in one place. This approach eliminates the need to switch between multiple platforms, saving you valuable time and reducing confusion from mismatched metrics.

Save time by eliminating the need to switch between multiple platforms
Make more informed decisions with comprehensive cross-channel visibility
Quickly identify your best-performing marketing channels and campaigns
Optimize your marketing budget based on actual Shopify conversion data

Changelog