Offline Conversions, Lead Tracking, and Core Tracking Updates

This update introduces new options to control how data is sent to your integrations, add offline conversion support for Meta, and expand lead tracking in Google Ads.

Shopify Item ID Format Option

Shopify Item ID is now available as an additional format option across all destinations.

This gives you more control over how product identifiers are sent to your integrations and helps align Analyzify with your existing systems. Using Shopify Item ID improves product matching consistency and supports more reliable product-level attribution across platforms.

Meta Offline Conversions by Sales Channel

You can now send offline conversions to Meta by defining specific sales channels.

With the Send as offline conversions setting, selected channels such as POS or custom sales channels are sent to Meta as offline conversions instead of website events. These conversions are automatically sent with action_source: physical_store, providing clear context about where the conversion occurred.

This helps you separate online and offline activity more accurately and improves how Meta interprets conversions coming from non-website channels.

GA4 API Secret Auto-Generation

GA4 API secrets can now be generated directly from the Analyzify Dashboard.

This removes the need to manually create and manage API secrets in GA4. Generated secrets can be used immediately during GA4 integration setup, reducing setup time and minimizing configuration errors.

404 Page View Tracking

404 page views are now tracked automatically.

When a visitor lands on a 404 page, a custom event is sent to GA4 and pushed to the GTM data layer. This allows you to identify broken links, missing pages, and navigation issues that can negatively affect user experience and conversions.

Google Ads Lead Conversions

Lead conversion tracking is now supported in the Google Ads integration.

In addition to purchase events, you can create and track lead conversions directly in Google Ads. This makes it easier to measure the performance of lead-focused campaigns and understand how users convert before completing a purchase.

How It Helps +

Clearer Offline vs Online Conversion Attribution:
By sending selected sales channels to Meta as offline conversions with the correct action source, you can distinguish website purchases from POS or other offline activity. This prevents mixed signals in Meta reporting and improves conversion interpretation.

More Accurate Product-Level Tracking:
Using Shopify Item ID as a format option improves product matching across integrations. This helps reduce inconsistencies in product attribution and makes item-level reporting more reliable.

Simpler and Safer GA4 Setup:
Automatic GA4 API secret generation removes manual steps during setup. This reduces configuration errors and ensures a more stable data connection between Analyzify and GA4.

Faster Detection of Store Issues:
404 page view tracking helps you quickly identify broken links and missing pages that can disrupt user journeys and impact conversions.

Better Visibility Into Lead Performance:
By tracking lead conversions directly in Google Ads, you can measure how campaigns perform beyond purchases and understand which efforts drive meaningful lead actions.

No Manual Work:
All features are built directly into Analyzify’s existing integrations. No custom scripts, manual tagging, or template changes are required.

Changelog