Changelog
- July 28, 2025
Smarter Product Attribution, Consent 2.0, and Cleaner Data
Better Campaign Attribution
You can now capture pida parameters from your campaigns and link them directly to specific orders. Just set up the pida variable in your campaign URLs, and we’ll store them automatically in the Shopify backend.
This gives you:
- Clear insights into which products convert from each marketing channel
- Data-driven decision-making for product promotions
- Better budget allocation to top-performing campaigns
Advanced Consent Management (v2.0)
Our consent framework is now upgraded to version 2.0, giving you:
- Auto-detection of user location
- Deeper integration with Shopify’s native consent tools
Your store now adapts tracking behavior automatically, ensuring global compliance while maintaining data quality.
Unified Market Data
We’ve solved tracking inconsistencies between App Embed and Pixel by introducing shared global variables, including:
- market_language
- market_country
- shop_locale
- shop_country
These are now available via analyzify.market and analyzify.shop and stored in cookies/session for consistent tracking.
Benefits:
- Complete analytics with full market context
- Simplified GTM setup with pre-configured variables
- Consistent user journey data across regions
Better Facebook & TikTok Events: All events now include user parameters to support stronger audience building and retargeting accuracy.
New Pixel Events: Added ViewHome and ViewCollection events for Facebook Pixel, plus enhanced cart tracking with cart IDs.
UI Extension Error Tracking: You’ll now see diagnostics when interface elements fail to render properly, making debugging smoother.
Unified Event IDs: App and pixel events now follow a consistent format for better data alignment.
Enhanced GTM Variables: More granular GTM data with added cart IDs across all events for improved ecommerce tracking.
Order Notes Cleaned Up: Removed placeholders like {term} and {campaign} from order notes to eliminate clutter and empty values in reports.
Referrer Tracking Improved: Referrer values are now clean and readable. For example, "google.com" instead of full URLs.
GA4 Property Fix: Resolved an issue that prevented new GA4 properties from being created when using Google Tag, Google Ads, or Merchant Center.
Consistent Event Structure: Standardized event ID formatting across all platforms for uniform tracking and easier debugging.
Sharper Product Attribution: With pida parameters tied to orders, you can measure exactly which campaigns drive purchases for which products. Perfect for high-performance marketing.
Privacy Without Losing Tracking: Consent Mode 2.0 ensures global compliance while preserving tracking quality through smart regional logic.
More Accurate Regional Insights: Unified market variables give you a true picture of how language, location, and shop settings affect performance.
Cleaner Data: From order notes to event IDs, everything’s cleaner and more consistent, helping you analyze without second-guessing your numbers.
Faster Debugging and Optimization: New diagnostics and GTM enhancements make technical troubleshooting easier, and campaign optimization faster.
