New Reports, Events, and More

We’ve added dedicated TikTok reports that include detailed campaign data to help you make informed advertising decisions.

Key TikTok metrics now available:

Cost, Impressions, Clicks, CPC, Conversions, CVR, CPM, CTR, CPA

We’ve introduced a new event to capture when a user switches between product variants on a product page—such as changing size or color.

This event is implemented through the App Embed and is enabled by default for both existing and new users on GA4 and GTM integrations.

Alongside the new event, we’ve added a new setting that allows you to fire a view_item event every time a user changes a product variant.

This is especially useful for stores where product variant changes significantly affect the shopping experience.

You can customize this event behavior using the Event Attributes section, similar to how you manage add_to_cart and begin_checkout.

Note: Certain themes or button structures may require adjustments for the variant_changed event to work as expected.

Stores with a large number of products on collection or search pages may face data payload size issues when triggering the view_item_list event.

To prevent errors and improve performance, we’ve introduced a setting that breaks large product lists into smaller chunks automatically.

When enabled:

The view_item_list event will be split into multiple smaller events.
For example, instead of sending one large event for 75 products, Analyzify will send three smaller events with 25 products each.
This improves event reliability and ensures data is captured correctly across all platforms.

You can enable this option under Integration Settings > Additional Settings.

How It Helps +

TikTok Performance in One Place: You can now view TikTok ad performance metrics alongside other channels in your Marketing Analytics, helping you make better cross-platform decisions.
More Complete User Behavior Tracking: With the new variant_changed event, you gain visibility into how users interact with your product options—essential for products with multiple variants.
Customizable Event Logic: Triggering a view_item event on variant change is now optional and configurable, offering you more control over how and when data is collected.
Reliable Event Firing on Large Pages: The new optimization prevents tracking failures on pages with many products by automatically splitting events into smaller, manageable groups—ensuring complete and accurate data collection.

Changelog