Tracking Improvements, New Report, and More

Improved Billing Page

We’ve enhanced our Billing Page to show more details, including charge status in payment history.

The improved billing interface provides better transparency into your subscription and payment status, making it easier to manage your account and track expenses.

New Google Ads Conversions Report

We’ve added a new report in Marketing Analytics for Google Ads Conversions, showing:

Primary conversion count
Conversion Value
Cost
ROAS metrics

See all reports: Unified Marketing Analytics for Shopify

Improvements +

tags, options, variant_ids, and taxonomy parameters added. (GA4 & GTM)
variant_changed event implemented. (GA4 & GTM)
New GTM container deployed to resolve Microsoft UET tag firing issues.
Taxonomy structure fixed for seamless direct integrations.

Facebook

begin_checkout event bug fixed.
Integration updated to work with SingleTrack.

Event Optimization

view_item_list: Large payload handling improved with chunking capability for affected stores. (Manageable via Analyzify > Settings > Integration Settings)
begin_checkout: Improved consistency with updates to the findElementinPath function.
search event bug fixed.
add_to_cart event behavior standardized on Collection pages.
checkout event behavior standardized.
select_item event added on Search pages.

Data Quality Improvements

is_new_customer variable enhanced for consistency across all integrations.
Negative discount values fixed for Shopify discounts in affected stores.
UTM data loss prevented by reading Shopify’s UTM cookie when redirection issues occur.

Bug Fixes

Custom pixel conflicts resolved for stores with “collections keywords” in product page URLs.
Shopify Native Banner issues fixed where delayed Customer Privacy API notifications affected initial page loads.
Page-level events now defined using a standard event structure for external triggering.
Event tracking on Search pages stabilized.

How It Helps +

New Google Ads Conversions Report

This comprehensive Google Ads performance report helps you quickly evaluate the effectiveness of your Google advertising campaigns, allowing you to optimize spend based on actual return on ad spend and conversion metrics.

Changelog