Analyzify v3.3 - Analyzify Changelog

Analyzify v3.3

Customer Events

The GTM integration is designed for tracking checkout events and pageviews, integrated with Shopify’s subscribe method. This includes events like ee_page_view , ee_add_contact_info , ee_add_shipping_info , ee_add_payment_info , and ee_purchase .
We offer value options such as “no tax”, “no shipping” , or excluding both.
You can now identify checkout pages using clear path definitions such as /checkout/thank_you, instead of relying on Shopify’s context URL structure.

Google Tag Manager (GTM) v3.3

We’ve created a new GTM setup that includes new events and features for e-commerce, designed specifically for theme areas. This update also supports our new app embed implementation and makes GTM better for checkout extensibility.
We use standard e-commerce objects to send data and manage transactions.
Our system now uses fewer tags , but they’re more powerful . This includes Google Analytics 4 (GA4), Ads Remarketing, and Conversion Tracking. We also use lookup tables to manage labels, parameters, events, and keep everything organized .
We now have a GTM integration for checkout extensibility that is compatible with Shopify’s customer events .
We use the “no additional consent” method for Google tags in GDPR setups to make sure they work with advanced mode v2. We also offer consent templates for the most popular GDPR apps.
New tags are introduced for GA4 and ad conversion tracking is improved.
Our server-side GTM is updated with minor changes needed or the client-side GTM.

DataLayer Structure v3.3

We’ve introduced a standardized e-commerce object applicable across both theme and checkout scopes.
Standardized event names are now mapped via a lookup table.

Improvements +

Checkout Extensibility: The new GTM setup improves checkout tracking with Shopify, including many events and clearer URL paths.
Consent Mode: Google tags now use a “no additional consent” method for GDPR.
Customer Events: GTM has been updated to better integrate with Shopify’s customer events.

How It Helps +

Enhanced Checkout Tracking & GTM Setup

Improved Checkout Event Tracking – The updated GTM integration ensures more precise tracking of checkout steps, including contact info, shipping details, and payment info, allowing you to better analyze customer behavior.
Clearer URL Paths – Checkout pages are now identified with structured paths (e.g., /checkout/thank_you), eliminating the need to rely on Shopify’s context URL structure.

Stronger Google Tag Manager (GTM) Integration

More Powerful Yet Streamlined GTM Setup – The update reduces the number of tags while making them more efficient for GA4, Ads Remarketing, and Conversion Tracking.
Better Organization – Lookup tables now manage labels, parameters, and events, ensuring a structured and efficient tracking setup.
Seamless Checkout Extensibility – The integration is fully compatible with Shopify’s customer events, enabling better tracking of purchase-related interactions.

Optimized Consent Mode & Compliance

Google’s ‘No Additional Consent’ Method for GDPR – Ensures compliance without disrupting data collection, making tracking smoother for EU-based stores.
Consent Templates for Popular GDPR Apps – Pre-configured templates help you easily align tracking with your privacy settings.

Standardized Data Tracking & Structure

Consistent DataLayer Setup – The new e-commerce object structure applies across both theme and checkout scopes, providing more uniform and reliable tracking data.
Mapped Event Names – Standardized event names are now organized via lookup tables, making data interpretation easier.

These updates make your analytics setup more accurate, efficient, and compliant, helping you gain deeper insights into user behavior while maintaining data privacy best practices.