Avada

Avada Email Marketing is an ecommerce-focused platform that combines email and SMS marketing to help online stores automate their marketing efforts and increase conversions.

Key Features

• Pre-built Automation Workflows
• SMS Marketing Integration
• Drag-and-Drop Email Builder
• Conditional Split Automation
• Campaign Booster
• Multi-Country SMS Support

Avada emphasizes ease of use, promising a 5-minute setup for automation workflows. The platform offers ready-to-use email templates optimized for deliverability and timing.

The app includes advanced reporting features, allowing users to track performance at multiple levels: total automation workflows, individual workflows, and single emails within a workflow.

Avada provides additional functionalities like coupon insertion, social buttons, and real-time cart tracking to enhance email effectiveness.

The platform supports MMS (Multimedia Messaging Service) for US and Canadian recipients, allowing businesses to send more engaging content via text.

Avada offers a “pay as you go” model for SMS marketing, charging only for the exact number of SMS messages sent.

The app includes TCPA compliance features, allowing audiences to opt out of SMS communications by replying “STOP” to messages.