Key Features
Engage customers across web, SMS, mobile, and social channels with consistent branding and accurate revenue attribution.
Benefits
Klaviyo is a comprehensive email and SMS marketing platform for eCommerce businesses. It uses customer data to create targeted, personalized marketing campaigns that aim to drive sales and foster customer loyalty.
Key Features
- AI-Powered Product Recommendations
- Email and SMS Automation
- Advanced Segmentation
- A/B Testing
- Customizable Templates
- Multi-Channel Performance Reporting
The platform offers a drag-and-drop email editor with mobile-optimized templates. Users can create reusable sections for consistent branding across campaigns.
Klaviyo’s segmentation tools enable businesses to create highly specific audience groups based on customer behavior, purchase history, and predicted attributes.
The app includes over 60 pre-built automation flows for various scenarios, such as welcome series, abandoned cart reminders, and post-purchase follow-ups. These flows can be customized to create unique customer journeys.
Klaviyo provides detailed analytics and benchmarking tools, allowing businesses to measure campaign performance against industry standards and optimize their strategies.
Pricing
Klaviyo offers a Free plan for up to 250 email contacts and 150 SMS/MMS credits, including templates, segmentation, and A/B testing. The SMS plan starts at $15/month for 1,250 SMS/MMS credits, adding two-way conversations and SMS AI. The Email plan starts at $20/month for 251-500 contacts, removing branding and unlocking all AI features. Pricing scales with contact and usage growth.
Reviews
Great customer service, especially when I'm in a pickle and can't understand how things work properly :) The system is great, but there are a few things that need tweaking like being able to open a profile in a list...
Once you get it set up it's fantastic. If you're setting up your email marketing for the FIRST time, it will be much easier for you. If your technical experience is more limited and/or you're migrating from another...
