Google Ads - Detailed
A mix of both! We recommend using the official Google app for your product feed and remarketing pixels, and Analyzify for your Google Ads conversion tracking.
You will see these kinds of errors if the product IDs on your product feed don’t match with the product IDs on your remarketing pixels. They usually appear when you use multiple solutions for Google Ads, or if your product feed app uses another product ID format.
Follow our Google Ads Remarketing validation guide to find out where the error is, and then you can connect with the related parties to fix the issue. You can also contact our support team if you are an Analyzify client.
This error shows that your Google dynamic remarketing tags aren’t set properly and they don’t match with your product feed. Most probably, you are using a different product ID format (e.g. shopify_US_11111_2222 vs. 1111_2222) on your product feed compared to your dynamic remarketing tags.
Follow our tutorial to audit & validate your dynamic remarketing setup. You can also use Analyzify’s remarketing pixel setup to prevent all sorts of issues and get expert help.
Don’t worry, we have prepared an in-depth, step-by-step tutorial to help you validate your Google Ads conversion tracking so that you can easily detect where the problem is.
Feel free to use our guide on Google Ads Conversion Tracking Validation – even if you are not an Analyzify client!
Yes! GTM has the Google Ads conversion tracking tags, and you just need to add the data layers on your “thank you” page, and then use GTM’s Google Ads conversion tag to pass the relevant data.
We also have a video tutorial series on Youtube for this specific topic, so be sure to check it out.
While it is possible to manage multiple currencies and target markets through Google Merchant Center, the native Shopify Google app doesn’t support this.
If you still wish to achieve this, you should use another Google product feed solution.
To verify your store, you should get an HTML tag from Google Merchant Center (GMC), and place it into your Shopify store. Here’s how:
- Click the gear icon on top of GMC, then click “Business Information” > “Website” > “Add an HTML tag Method”.
- Enter your website URL, pick “I have access to my server”, and move on with “Add an HTML tag to my homepage”.
- Copy the HTML snippet and paste it into your theme by going to your Shopify account and clicking “Admin” > “Online Store” > “Themes” > “Active Theme” > “Edit” > in the “theme.liquid file”.
Now your store is verified on GMC!
This usually happens when you use several resources to track your conversions. For example, you might be using Google Tag Manager and code blocks at the same time, or you might have activated different conversion resources (e.g. Google Analytics and Google Ads Global Tag) to work simultaneously.
You can check our in-depth guide on Google Ads Conversion Tracking Validation, even if you are not an Analyzify client!
Global Site Tag (aka. GTag) is responsible for sending data from your website to Google Ads for remarketing and performance enhancement purposes. This error happens when you don’t have a proper remarketing setup on your website. Follow our Google Ads – Shopify playbook to make sure your settings are correct. You can also contact Analyzify’s support team if you are an existing client.
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