Glossier is a beauty brand that celebrates the power of skin-first beauty. It was founded by Emily Weiss, a former beauty blogger.
Est. Organic Traffic
1.5MEst. Paid Traffic
21.2KGlossier is a beauty brand that celebrates the power of skin-first beauty. It was founded by Emily Weiss, a former beauty blogger. The company quickly became popular for its simple, minimalist products and its focus on creating a community of beauty enthusiasts. Glossier products are now sold in over 20 countries around the world.
Despite the challenges, the brand received an $80 million investment in 2021, valuing the company at $1.8 billion and signaling investor confidence in its future growth.

Glossier Organic Traffic Metrics
glossier.com’s organic traffic with search engine authority and overall performance data.
Authority Score
75Est. Organic Traffic
1.5MOrganic Keywords
87.7KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.glossier.com/ | 205.5K | 15.0K | 34.84 |
| https://www.glossier.com/products/glossier-you | 112.9K | 1.5K | 19.14 |
| https://www.glossier.com/pages/locations | 48.2K | 1.0K | 8.17 |
| https://www.glossier.com/products/balm-dotcom?variant=45954128543989 | 12.7K | 1.4K | 2.15 |
| https://www.glossier.com/products/the-beauty-bag | 12.7K | 584 | 2.15 |
| https://www.glossier.com/ | 208.2K | 29.5K | 38.86 |
| https://www.glossier.com/products/glossier-you | 81.7K | 758 | 15.24 |
| https://www.glossier.com/pages/locations | 39.2K | 586 | 7.31 |
| https://www.glossier.com/products/balm-dotcom | 17.9K | 879 | 3.33 |
| https://www.glossier.com/products/cloud-paint | 9.7K | 266 | 1.8 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| glossier | 1 | 246.0K | 33.36 |
| glossier perfume | 1 | 74.0K | 8.2 |
| glossier you | 1 | 40.5K | 4.48 |
| glossier you perfume | 1 | 22.2K | 3.67 |
| glossier lip balm | 1 | 8.1K | 1.34 |
| glossier makeup bag | 1 | 6.6K | 1.09 |
| you glossier | 1 | 5.4K | 0.89 |
| glossier hoodie | 1 | 5.4K | 0.73 |
| glossier near me | 1 | 5.4K | 0.73 |
| glossier balm dotcom | 1 | 5.4K | 0.73 |
| glossier | 1 | 246.0K | 36.73 |
| glossier you | 1 | 40.5K | 6.04 |
| glossier you perfume | 1 | 22.2K | 3.31 |
| glossier perfume | 2 | 74.0K | 1.82 |
| glossier lip balm | 1 | 8.1K | 1.2 |
| glossier makeup bag | 1 | 6.6K | 0.98 |
| glossier hoodie | 1 | 5.4K | 0.8 |
| glossier you doux | 1 | 5.4K | 0.8 |
| you glossier | 1 | 5.4K | 0.8 |
| glossier balm dotcom | 1 | 5.4K | 0.8 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
21.2KPaid Keywords
69Paid Traffic Cost
22.0KAll visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb