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Glossier

Glossier

Beauty Skincare

Glossier is a beauty brand that celebrates the power of skin-first beauty. It was founded by Emily Weiss, a former beauty blogger.

From: United States United States
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Store Overview

Est. Organic Traffic

1.5M

Est. Paid Traffic

21.2K

Glossier is a beauty brand that celebrates the power of skin-first beauty. It was founded by Emily Weiss, a former beauty blogger. The company quickly became popular for its simple, minimalist products and its focus on creating a community of beauty enthusiasts. Glossier products are now sold in over 20 countries around the world.

Despite the challenges, the brand received an $80 million investment in 2021, valuing the company at $1.8 billion and signaling investor confidence in its future growth.

Media

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Traffic & Trends

Glossier Organic Traffic Metrics

glossier.com’s organic traffic with search engine authority and overall performance data.

Authority Score

75

Est. Organic Traffic

1.5M

Organic Keywords

87.7K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://www.glossier.com/205.5K15.0K34.84
https://www.glossier.com/products/glossier-you112.9K1.5K19.14
https://www.glossier.com/pages/locations48.2K1.0K8.17
https://www.glossier.com/products/balm-dotcom?variant=4595412854398912.7K1.4K2.15
https://www.glossier.com/products/the-beauty-bag12.7K5842.15
https://www.glossier.com/208.2K29.5K38.86
https://www.glossier.com/products/glossier-you81.7K75815.24
https://www.glossier.com/pages/locations39.2K5867.31
https://www.glossier.com/products/balm-dotcom17.9K8793.33
https://www.glossier.com/products/cloud-paint9.7K2661.8

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
glossier1246.0K33.36
glossier perfume174.0K8.2
glossier you140.5K4.48
glossier you perfume122.2K3.67
glossier lip balm18.1K1.34
glossier makeup bag16.6K1.09
you glossier15.4K0.89
glossier hoodie15.4K0.73
glossier near me15.4K0.73
glossier balm dotcom15.4K0.73
glossier1246.0K36.73
glossier you140.5K6.04
glossier you perfume122.2K3.31
glossier perfume274.0K1.82
glossier lip balm18.1K1.2
glossier makeup bag16.6K0.98
glossier hoodie15.4K0.8
glossier you doux15.4K0.8
you glossier15.4K0.8
glossier balm dotcom15.4K0.8

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

21.2K

Paid Keywords

69

Paid Traffic Cost

22.0K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb