Glossier
Glossier is a beauty brand that celebrates the power of skin-first beauty. It was founded by Emily Weiss, a former beauty blogger.
Store Overview
Est. Organic Traffic
1.5MEst. Paid Traffic
21.2KGlossier is a beauty brand that celebrates the power of skin-first beauty. It was founded by Emily Weiss, a former beauty blogger. The company quickly became popular for its simple, minimalist products and its focus on creating a community of beauty enthusiasts. Glossier products are now sold in over 20 countries around the world.
Despite the challenges, the brand received an $80 million investment in 2021, valuing the company at $1.8 billion and signaling investor confidence in its future growth.
Media
Traffic & Trends
Glossier Organic Traffic Metrics
glossier.com’s organic traffic with search engine authority and overall performance data.
Authority Score
75Est. Organic Traffic
1.5MOrganic Keywords
87.7KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.glossier.com/ | 205.5K | 15.0K | 34.84 |
| https://www.glossier.com/products/glossier-you | 112.9K | 1.5K | 19.14 |
| https://www.glossier.com/pages/locations | 48.2K | 1.0K | 8.17 |
| https://www.glossier.com/products/balm-dotcom?variant=45954128543989 | 12.7K | 1.4K | 2.15 |
| https://www.glossier.com/products/the-beauty-bag | 12.7K | 584 | 2.15 |
| https://www.glossier.com/ | 208.2K | 29.5K | 38.86 |
| https://www.glossier.com/products/glossier-you | 81.7K | 758 | 15.24 |
| https://www.glossier.com/pages/locations | 39.2K | 586 | 7.31 |
| https://www.glossier.com/products/balm-dotcom | 17.9K | 879 | 3.33 |
| https://www.glossier.com/products/cloud-paint | 9.7K | 266 | 1.8 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| glossier | 1 | 246.0K | 33.36 |
| glossier perfume | 1 | 74.0K | 8.2 |
| glossier you | 1 | 40.5K | 4.48 |
| glossier you perfume | 1 | 22.2K | 3.67 |
| glossier lip balm | 1 | 8.1K | 1.34 |
| glossier makeup bag | 1 | 6.6K | 1.09 |
| you glossier | 1 | 5.4K | 0.89 |
| glossier hoodie | 1 | 5.4K | 0.73 |
| glossier near me | 1 | 5.4K | 0.73 |
| glossier balm dotcom | 1 | 5.4K | 0.73 |
| glossier | 1 | 246.0K | 36.73 |
| glossier you | 1 | 40.5K | 6.04 |
| glossier you perfume | 1 | 22.2K | 3.31 |
| glossier perfume | 2 | 74.0K | 1.82 |
| glossier lip balm | 1 | 8.1K | 1.2 |
| glossier makeup bag | 1 | 6.6K | 0.98 |
| glossier hoodie | 1 | 5.4K | 0.8 |
| glossier you doux | 1 | 5.4K | 0.8 |
| you glossier | 1 | 5.4K | 0.8 |
| glossier balm dotcom | 1 | 5.4K | 0.8 |
Paid Traffic Metrics
glossier.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
21.2KPaid Keywords
69Paid Traffic Cost
22.0KAll visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb
Related Stores
GLAMNETIC
Founded in 2019, Glamnetic creates easy-to-apply magnetic lashes and press-on nails, offering stylish and convenient beauty solutions for a wide range of preferences.
United States 
Jeffree Star Cosmetics
Founded by the renowned beauty influencer and makeup artist Jeffree Star, Jeffree Star Cosmetics is a cutting-edge and acclaimed cosmetics store.
United States 
bareMinerals
bareMinerals is a cosmetics brand that is known for its mineral makeup. They are also cruelty-free and vegan, making them a great choice for people with sensitive skin or who are looking for vegan cosmetics.
United States 
