MistoBox

MistoBox

store rank MistoBox 1
#5

Founded in 2012 and featured on Shark Tank Season 4, Episode 23, MistoBox is a coffee subscription service that delivers fresh, curated artisan coffee from over 60 top roasters.

Store Overview

Rank

#1

Custom Cart Rank

#5

Est. Organic Traffic

24.6K

Est. Paid Traffic

237

Each coffee is fresh-roasted upon order and delivered directly to you, ensuring every cup is as flavorful as possible. Whether you prefer single origin, blends, espresso, or decaf, MistoBox’s expansive selection delivers coffee tailored to your preferences.

MistoBox at Shark Tank:

In their pitch, Samantha Meis and Conor Riley initially sought an investment of $75,000 for a 15% equity stake in their company, implying a valuation of $500,000.

However, the deal that was eventually struck offered them the same $75,000 investment, but in exchange for a 30% equity stake. This adjusted the company’s implied valuation to $250,000.

MistoBox after Shark Tank:

MistoBox focused on enhancing the customer experience by further personalizing the coffee selection process, scaling operations, and expanding its marketing and branding efforts.

The company’s ability to tailor coffee flavors to customer preferences helped them rack up $2.5 million in sales within three years of appearing on the show​. A significant milestone in MistoBox’s journey was its acquisition by Clive Coffee in November 2020 for an undisclosed amount.

Media

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Traffic & Trends

MistoBox Organic Traffic Metrics

mistobox.com’s organic traffic with search engine authority and overall performance data.

Authority Score

62

Est. Organic Traffic

24.6K

Organic Keywords

5.6K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://www.mistobox.com/brew-guides/coffeemaker4.3K95041.09
https://www.mistobox.com/2.3K14521.73
https://blog.mistobox.com/the-science-of-brewing-coffee/599435.7
https://www.mistobox.com/ethiopia-seid-adem-boruu58015.52
https://www.mistobox.com/quiz404773.84

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
mistobox11.9K14.48
boruu24.4K5.52
misto box14803.65
higher grounds coffee35.4K3.34
coffee subscription912.1K2.76
how much coffee for 6 cups11.0K2.36
how many tablespoons of coffee for 8 cups18802.07
how many tablespoons of coffee for 6 cups15901.39
how many tablespoons for 8 cups coffee15901.39
6 cups of coffee how many tablespoons15901.39

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

237

Paid Keywords

12

Paid Traffic Cost

439

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