A quick look at how Shopify plans to expand its reach by providing exciting updates in 2022.

Shopify has been providing merchants with unlimited opportunities to expand their businesses since 2008 – when it was first launched.

Placing itself among the top e-commerce platforms with top-notch solutions and advantages for merchants and their customers, Shopify continues to deliver groundbreaking news and updates.

So much so that, although we are just 5 months into 2022, Shopify has already announced 5 important updates that excite:

1. Shop Promise

Shopify announced the acquisition of Deliverr to furnish fast and reliable shipping.

Aiming to level up logistics and fulfillment capabilities, Shopify launches ‘Shop Promise’ providing two-day and next-day delivery promises on merchants’ online stores and other channels.

Shop Promise also comes out as an integral part of Shopify’s inventory to use in its rivalry with Amazon Prime: Just as Amazon’s new Buy With Prime feature that offers services such as fast shipping, free delivery and etc., Shop Promise is expected to play a huge role in making it easy for merchants to sell things online.

With the integration of Shopify Fulfillment Network (SFN) and Deliverr, Shopify also works on a warehouse automation solution to offer independent merchants the opportunity to meet customer needs quickly.

For merchants of all sizes, it means:

  • Significant reduction in logistics costs,
  • Simplified multichannel inventory management,
  • Faster & reliable shipping,
  • An expanded network of warehouse partners,

all of which can help accelerate and simplify all their operations to grow confidently.

2. Shopify Audiences

Shopify helps merchants grow by providing them with a unique, granular look at results through audience-level measurement thanks to Shopify Audiences.
Here is how Shopify Audiences works:

  • Merchants choose the product they want to sell more,
  • Machine learning creates a customized audience of high-intent buyers,
  • The system exports the audience created to the merchants’ ad network of choice.

With a more accurate audience-creating tool based on proven intent, this offers an excellent helping hand for merchants when it comes to finding potential customers.

At first, Shopify Plus merchants can sync Shopify Audiences with Facebook and Instagram. Then, they will be able to extend to platforms such as TikTok, Snap, Pinterest, Microsoft Advertising, Criteo, and others which can serve well for the ad opportunities made more difficult by the limitations of iOS14.

3. Commitment to Carbon change

With the intention of inspiring action for carbon change, Shopify has lifted its total carbon removal purchase commitment to $32M.

Supporting nine new entrepreneurial, tech-driven companies through their Sustainability Fund, Shopify becomes the largest purchaser for eight and the first purchaser for four of these new partners.

In just three years since the inception of the Sustainability Fund, there has been a significant impact: Multiple companies supported through the Fund have raised tens of millions of dollars, grown their carbon removal capacity by as much as 80x, and increased their customer bases by up to 40x.

4. Linkpop

Shopify introduces Linkpop: a product, considered as an alternative to Linktree, to give merchants an opportunity to create a branded, social marketplace.

A fast & easy solution to advertise and market products through social media lets merchants:

  • set up an account and link that to a Shopify store
  • create a page and customize the background color, logo, and descriptions that reflect the brand
  • cover the page with 200 shoppable links in addition to websites, articles, videos, and playlists.

With Linkpop, consumers can relish a fast and secure shopping experience through easy links without ever having to leave the app they are using.

You can check out Analyzify on Linkpop as an example.

5. Partnership with JD.com

Shopify and JD.com agree on a partnership to let US merchants improve their sales in China.

China’s massive e-commerce market is expected to be worth around $3.3 trillion by 2025. However, dealing with regulatory and logistical constraints, and problems linked to pricing, duties, and translations make it very difficult for independent businesses to flourish in the Chinese market.

The deal between Shopify and JD.com provides merchants of any size with access to one of China’s leading e-commerce marketplace with 550 million active customers in the most populated country in the world.