![Top SEO Agencies Located in London [2025]](https://media.analyzify.com/4/8318/seo-agencies-london-oF4Ed5se.png)
As London is a hub for technology and innovation, it is home to some of the best SEO agencies in the world.
They employ talented professionals and tailor their strategies to help clients succeed in search engine optimization.
Here, we are taking a look at the best SEO agencies located in London, covering their:
- Expertise
- Approach
- Case Studies
- Awards Won
- Notable Clients
along with many other insights that can help you find the right SEO agency to work with.
Best Ecommerce SEO Agencies in London
Let’s get started with the best ecommerce SEO agencies located in London and explore how these agencies deliver their services to help ecommerce companies in the UK grow:
Found
Found is renowned as one of the best SEO agencies in London. As a a multi-award-winning digital growth agency, Found specializes in ecommerce SEO, along with PPC, content, CRO, social and more. It utilizes innovative, data-driven strategies to “work smart and deliver stand-out results”.
Expertise
As a certified Google Partner agency, Found deploys an integrated approach. The London-based ecommerce SEO agency tries to optimize online stores and maximize their performance through keyword research, category page optimization, product optimization, ongoing technical analysis, and more.
Approach
Found’s approach to ecommerce SEO is heavily focused on data and performance metrics. It begins with detailed audits to identify opportunities and challenges within a client’s online presence. From there, Found crafts customized strategies that target improvement in search rankings and user engagement.
Awards Won
- Elite Digital Agency (The Drum 2022)
- Top Independent Agency (The Drum 2022)
Notable Clients
Case Studies
Funky Pigeon: Found developed an innovative omni-channel digital performance strategy for Funky Pigeon, aiming to strengthen its position in the competitive UK market against giants like Amazon and Moonpig. Tasked with improving Funky Pigeon’s Father’s Day campaign, Found aimed for a 210% increase in year-over-year sales, driving 312,000 new site visitors, and boosting market share.
Bonmarché: Found revitalized Bonmarché’s digital marketing strategy with a fresh approach to search and paid media, driven by data science and in-depth customer analysis. The results of the strategies used were remarkable. Found not only met but significantly surpassed their ambitious ROI targets, achieving an ROI of 421% despite a 42% reduction in the paid search budget year-over-year.
PN Digital
PN Digital is one of the award-winning SEO agencies located in London. It positions itself as a versatile digital marketing partner for businesses, with particular strength in SEO services across various industries including healthcare, IT recruitment, and non-profits.
Expertise
PN Digital boasts a wide array of tools and strategies to help companies get “more visible, more traffic, and more clients”. The London-based SEO agency offers many solutions including ecommerce SEO strategy, link building, website optimization, specialist keyword research, detailed granular SEO audit, etc.
Approach
Its approach is outcomes-driven, focusing on building strategies that integrate seamlessly with an ecommerce company’s broader marketing goals. It employs industry-leading tools and techniques to ensure precision in its SEO efforts, regularly updating strategies to reflect changes in algorithms.
Awards Won
- The Best SEO Company (Clutch 2023)
- Top SEM Company (Clutch 2023)
Case Studies
Herbal Medicine Company: PN Digital successfully enhanced the online visibility and performance of a herbal medicine company through a comprehensive SEO strategy. The strategies implemented led to significant achievements: 1,138 keywords ranked on Google’s first page with 818 in the top three positions, an 82.36% decrease in abandoned shopping carts, a 1452.74% increase in online sales, and a 378% rise in organic traffic, securing first-page Google rankings for the client.
Car Parts Company: PN Digital tackled the challenges faced by a client in the car parts industry, focusing on enhancing their website’s SEO to drive traffic and sales. They helped to increase website traffic by 651%, tripling revenue, and boosting online inquiries by 292%. The client also achieved top-three Google rankings for over 700 keywords, with a total keyword search volume surpassing 105,000 per month, marking a significant turnaround in their online business performance.
Pearl Lemon
Pearl Lemon is one of the top SEO agencies based in London, known for its solid services in ecommerce SEO. The agency prides itself on its ability to understand the unique demands of the ecommerce landscape and tailors its strategies to meet these needs effectively.
Expertise
The company offers a comprehensive range of SEO services, such as local SEO, SEO audit, etc. They employ a variety of techniques designed to improve organic search results, including on-page optimization, technical SEO, and content marketing. Their expertise extends to optimizing various ecommerce platforms, making them a versatile choice for online retailers.
Approach
Their approach to ecommerce SEO is highly data-driven and customer-centric. Pearl Lemon focuses on understanding the customer journey, from discovery to purchase, and uses this insight to optimize the ecommerce experience. They emphasize the importance of long-term growth and sustainability in their strategies, rather than just short-term gains.
Awards Won
- Best Ecommerce SEO & Marketing Agency (Design Rush)
- Top 20 Marketing Agencies (Agency Spotter)
Notable Clients
Case Studies
MoxieLash: Working closely with MoxieLash, a burgeoning beauty ecommerce brand, a dedicated SEO strategy was implemented to dramatically enhance their market presence and sales over a 12-16 month period. Initially, MoxieLash had a moderate domain rating of 30 and was ranked for over 4,000 organic keywords. Through targeted SEO efforts, the brand saw substantial growth from its initial stage, securing high-ranking positions for hundreds of these keywords.
Astteria: Pearl Lemon’s primary goal was to increase Astteria London’s organic traffic and improve user engagement, particularly through the ‘click to chat’ feature, which is crucial for personalized service in the luxury market. They implemented a tailored SEO strategy that significantly improved Asteria Diamonds’ online visibility. As a result, they achieved a 30% increase in organic traffic, indicating a substantial rise in the number of potential customers visiting the site.
Top Shopify SEO Agencies in London
Here, you will discover the best Shopify agencies located in London. You can also check out the leading Shopify SEO apps before reading on.
ClickSlice
With a customer retention rate of 91% and a huge average ROI of 15x, ClickSlice is one of the most popular SEO agencies in London. Launched in 2016, the company embraces “Integrity, Communication and Results” as their core values and delivers its services accordingly.
Expertise
Recognized for its expertise and services tailored to improve search rankings of Shopify stores, it provides complete SEO audits, technical SEO, website speed optimization, customized Shopify SEO strategy, page optimization for products, content strategy, creating internal links, and more.
Approach
The approach at ClickSlice to Shopify SEO is comprehensive and data-driven, focusing on both immediate improvements and long-term strategies. All their services are carefully crafted and executed to improve search rankings significantly, providing a substantial return on investment for Shopify merchants.
Notable Clients
Case Studies
Eco Bike Co: Despite already having a solid reputation with nearly 500 five-star reviews, Eco Bike Co was struggling with online visibility. After working with ClickSlice, they achieved a dominant presence on the first page of Google, a 72% increase in targeted organic clicks and an 88% rise in impressions. Notably, the SEO efforts resulted in a 61% increase in revenue compared to the same period the previous year, showcasing the direct impact of strategic SEO on business growth.
Questmoor Pharmacy: The goal was to transform Questmoor Pharmacy’s online presence, given that they had never implemented SEO before and were starting from a baseline where none of their pages were optimized. Questmoor Pharmacy now ranks dominantly on the first page of Google for targeted keywords, with an overall increase of over 10,000 positions. The visibility improvements led to a 340% increase in targeted traffic, rising from 250 to 1,100 users per month.
Propeller
With more than 20 years of experience in delivering digital growth for brands, Propeller uses the best technologies and invests in innovation to deliver the best solutions. As one of the dynamic digital marketing agencies based in London, it helps businesses enhance their performance & grow constantly.
Expertise
Propeller provides comprehensive SEO services. Their expertise includes optimizing Shopify stores by providing what’s required to improve their visibility. They focus on product descriptions, meta tags, images, and a user-friendly experience to increase conversions for Shopify ecommerce brands.
Approach
Propeller’s approach to Shopify SEO involves a detailed initial analysis of the client’s online presence and business goals. The agency ensures that Shopify stores are not only optimized for search engines but also provide a seamless user experience, enhancing both visibility and conversion rates.
Notable Clients
Sushi Samba Twinings Boy Smells
Case Studies
Twinnings: Propeller crafted a bespoke Shopify Plus solution for Twinings, one of the world’s oldest tea companies, to transition from its traditional, heritage image to a modern, wellbeing-focused brand. This project involved replatforming from Kentico to Shopify Plus, which included the migration of over 700 products, along with blogs and recipes, and a reimagining of the UX and UI to enhance digital growth.
Boy Smells: Propeller took on the challenge of amplifying sales for Boy Smells, a leading lifestyle brand known for its unique candles and personal care products, as they geared up for Black Friday on their Shopify Plus platform. In preparation for Black Friday, a critical focus was placed on optimizing the conversion rate to boost sales.
Bird
Bird is a London-based SEO agency recognized for exceptional services focusing primarily on client ROI, positioning their success as a direct result of their clients’ achievements. The company adheres to best practices across all services and aims for efficiency without compromising quality.
Expertise
They focus on integrating built-in SEO tools and features to optimize stores effectively, ensuring product pages and collections are well-optimized for search engines. They offer SEO consulting, link building, audits, in addition to mobile SEO, local SEO and many other services.
Approach
Bird’s approach ensures that SEO practices are aligned with Shopify’s capabilities to drive targeted traffic and improve online sales. Their holistic SEO strategy includes meticulous keyword research, on-page and technical SEO, and strategic content optimization tailored for Shopify stores.
Awards Won
- Top Digital Agencies (The Manifest)
- Top Interactive Agencies (TIA)
- Top Digital Agencies (Clutch)
Case Studies
Beyond Print: Bird provided Beyond Print with a comprehensive digital transformation. The project included developing a user-friendly website with a custom portal, seamlessly integrating with Shopify, and implementing targeted SEO and PPC strategies.
This overhaul resulted in increased customer interaction, improved online visibility, and praised integration efforts, affirming the effectiveness of the digital enhancements and marketing tactics employed.
Ecourea: Bird developed a modern, vibrant website that provided clear, accessible information on Ecourea’s eco-friendly solutions. Alongside the design, they implemented an effective SEO strategy to enhance online visibility and ensure their environmental messages reached a broader audience.
The result was a significant increase in website traffic and engagement, affirming Ecourea’s status as a leader in emission control solutions.
Leading B2B SEO Agencies in London
Here are the leading SEO agencies located in London, which focus on B2B brands:
Ignite SEO
Ignite SEO is recognized as one of the leading SEO agencies located in London, known for its 5-step SEO Success Framework that helps businesses improve organic traffic. Their core values include outcome-driven excellence, process-driven evolution, innovative thinking, collaborative growth, and more.
Expertise
Ignite SEO specializes in a comprehensive range of SEO services including national and local SEO, ecommerce SEO, and technical SEO, and SEO for B2B brands & companies. They utilize their framework that consists of “Plan, Analyse, Create, Promote, and Report” to deliver results for B2B companies.
Approach
Ignite SEO employs a unique approach focusing on tangible results and transparency. Initially, they conduct an audit to identify and correct critical issues. The 12-Week SEO Fast Track intensively optimizes sites through tailored strategies, including keyword and content strategies, link building, and more.
Case Studies
Fleet Evolution: Ignite SEO significantly boosted the online visibility and traffic for Fleet Evolution, a B2B company specializing in salary sacrifice car schemes for electric vehicles. The campaign employed a targeted content strategy that emphasized building authority around salary sacrifice topics and blog posts. Key actions included optimizing the homepage, enhancing blog content to funnel link equity, and standard SEO practices such as link building, and more.
Your IT Department: Ignite SEO successfully elevated Your IT Department, an IT support provider based in Nottingham, from limited online visibility to a dominant presence on the first page of Google nationally. Since the campaign’s initiation in January 2022, Your IT Department has achieved numerous first-page rankings for many keywords.
Gripped
Gripped is a London-based B2B digital marketing agency known for its SEO services focused on SaaS (Software as a Service) and tech companies. Their strategies are crafted to enhance pipeline growth and revenue, aligning with the specific needs of tech-centric businesses.
Expertise
Gripped offers specialized expertise in B2B SEO for SaaS and tech sectors. They harness deep industry insights to optimize the path to purchase, prioritizing high-intent keywords and crafting buyer-centric strategies that resonate with B2B buying habits.
Approach
Gripped’s approach is holistic and integrated, focusing on creating and capturing demand through comprehensive digital marketing strategies. They employ SEO Audits, SEO Management, Search Marketing Strategy, SEO Content and more to provide goal-oriented strategies that drive revenue growth.
Case Studies
Blackdot Solutions: Gripped worked with Blackdot Solutions to complement their outbound sales efforts with a robust inbound marketing strategy in order to better meet their sales goals. A major focus was the comprehensive redesign of the website and SEO to improve user journeys & experience.
Jarmany: Gripped partnered with Jarmany, a data management and analytics consultancy, to enhance their online presence and accelerate their demand generation efforts. Jarmany, facing the challenge of scaling their business with a small marketing team, sought Gripped’s expertise to create a more engaging and effective digital platform.
Polaris
Polaris is one of the best B2B SEO agencies located in London, specializing in user targeting and education to drive ROI. With over 15 years of experience, they are renowned for their effective strategies & implementation designed to meet the specific needs of their clients.
Expertise
Polaris has extensive expertise in various aspects of B2B SEO, including technical SEO, content marketing, digital PR, and international SEO. They are particularly skilled in creating customized SEO strategies that enhance onsite performance, improve technical aspects, and drive exposure for products in global markets.
Approach
Polaris’ approach to B2B SEO involves detailed planning and execution to align with the client’s business objectives. They focus on understanding user queries and optimizing content to meet these needs effectively. Their KPI-based SEO strategy strategies incorporate advanced technical management, ensuring all digital ecosystems are optimally configured.
Case Studies
Sidetrade: Polaris partnered with Sidetrade, an AI-powered SaaS platform specializing in financial technology, to revamp their search marketing strategy. The main objective was to optimize their SEO practices to significantly improve inbound lead acquisition, aligning with the goals of their newly appointed digital team.
Thomson Reuters Foundation: Polaris worked with Thomson Reuters, the charitable arm of the global news brand Thomson Reuters, to enhance digital awareness for their corporate and media training solutions. The London-based SEO agency conducted a series of optimizations to increase the foundation’s search engine rankings, particularly focusing on keywords relevant to their training offerings.
How to Choose the Best SEO Agency for Your Brand?
Choosing the right SEO agency to work with is crucial for achieving your digital marketing goals. Here are some key points to consider:
Understand Your Goals and Needs
- Clearly define what you want to achieve with SEO, whether it’s increasing organic traffic, improving search rankings, or boosting conversion rates.
- Identify whether you need a specialized service, such as local SEO, ecommerce SEO, or content marketing.
Experience and Expertise
- Look for agencies with a proven track record in your industry. Experience in dealing with similar businesses can add valuable insights and more effective strategies.
- Check their expertise in the specific services you need, such as technical SEO, content creation, or link building.
Case Studies and References
- See their case studies and references to understand the agency’s effectiveness.
- Contact current or past clients to get feedback on their collaboration and results with the agency.
SEO Techniques and Practices
- Ensure the agency uses ethical SEO practices. Avoid agencies that promise instant results or use black-hat SEO techniques that can penalize your website.
- Inquire about their strategies and tools. A reputable agency will be transparent about their methodologies.
Communication and Reporting
- Choose an agency that values communication and offers regular, detailed reports on your campaign’s performance. This ensures you are always informed and can make necessary adjustments.
- Consider their customer service and the ease of getting in touch with a dedicated account manager.
Cultural Fit and Flexibility
- Ensure the agency’s culture aligns with your business values. This can affect the collaboration’s smoothness and overall success.
- Check if they are flexible enough to adapt strategies as your business needs evolve and new SEO trends emerge.
Budget and Contract Terms
- Discuss pricing models upfront. Some agencies offer flexible pricing based on the project scope or a monthly retainer.
- Review contract terms carefully to understand what is included in the services, cancellation policies, and any other obligations.
Choosing the right SEO agency involves careful consideration of their expertise, experience, and the alignment of their strategies with your business objectives.
By thoroughly vetting potential agencies based on these criteria, you can establish a productive partnership that drives substantial improvements in your SEO performance.
Frequently Asked Questions about Top SEO Agencies Located in London
Here are the most common questions about SEO agencies located in London:
What services can an SEO agency in London offer to enhance my online visibility?
SEO agencies in the UK typically offer a variety of services to boost online visibility, including:
-
- Keyword Research and Strategy: Identifying and targeting the right keywords to attract relevant traffic.
- Content Creation: Producing high-quality content that is optimized for search engines and appeals to your audience.
- On-Page SEO: Optimizing individual web pages to rank higher and earn more relevant traffic.
- Link Building: Acquiring high-quality backlinks from reputable sites to enhance authority and rankings.
- Technical SEO: Improving the technical aspects of your website to enhance search engine crawling and indexing.
- Local SEO: Optimizing your website to capture local search territories, increasing visibility in specific areas.
And more to ensure that your website performs well in search engines.
What is the best SEO agency in London?
The best SEO agency in London would be subjective and depend on your specific business needs; however, companies often praised for their SEO services include Found, PN Digital, Pearl Lemon, ClickSlice, Bird, Propeller, Ignite SEO, Gripped, and Polaris.
How much do SEO agencies in London cost?
The cost of SEO services from agencies in London can vary widely depending on several factors including the agency’s reputation, the scope of services, and the specific needs of your business. Here’s a general breakdown:
- Small to Medium Businesses: For smaller-scale projects, monthly retainers can range from £500 to £2,500.
- Larger Projects and Enterprises: For more comprehensive SEO strategies involving larger sites or more competitive markets, monthly costs can range from £2,500 to over £10,000.
- Project-Based Pricing: Some agencies also offer project-based pricing which can vary widely but typically starts around £1,000 and can go up to £7,500 or more depending on the complexity and duration of the project.
It’s important to discuss your specific needs and budget with potential agencies to get a clearer estimate tailored to your goals.
Generally, agencies should be able to outline what you can expect for your budget and how they plan to allocate the resources.
Can SEO Agencies in London guarantee my website will rank on the first page of Google?
No reputable SEO agency can guarantee first-page rankings due to the unpredictable nature of search engine algorithms.
Agencies that promise guaranteed rankings might be engaging in black-hat SEO practices that can ultimately harm your website’s standing with search engines.
However, once you work with SEO agencies that apply the right strategies with a solid plan you can get good results to improve your rankings consistently.
How long does it take to see results from SEO?
The time it takes to see results from SEO can vary based on several factors, including the website’s current status, competition in the industry, and the strategies employed.
Typically, noticeable improvements might be seen within 3 to 6 months, but SEO is a long-term strategy, and significant results often take 6 to 12 months.
Conclusion: SEO Agencies Located in London
Choosing the right SEO agency in London is a critical decision that can significantly influence the growth and online presence of your business.
As we’ve explored here, understanding your own needs, evaluating the expertise and credibility of potential agencies, and considering the budget and communication style are all pivotal steps in selecting a partner that aligns with your goals.
SEO is a long-term investment, and the right agency will not just provide temporary boosts in rankings but will work with you to achieve sustained growth and success.
Remember, the best SEO strategy is one that complements your overall marketing goals, engages your target audience, and builds your brand’s presence online in an ethical and effective manner.
Whether you’re looking to enhance your visibility, increase traffic, or drive conversions, taking the time to choose an agency that offers tailored strategies, transparent reporting, and a clear understanding of your industry can make all the difference.
If you’re ready to start your search or need more information on specific agencies, consider revisiting the insights shared in this guide.
