Elevar Conversion Tracking logo

Elevar Conversion Tracking

4.60
Elevar, now sold as Audiense Online powered by Elevar, provides Shopify merchants with server-side conversion tracking and a Google Tag Manager data layer.

Key Features

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Data Layer

Elevar claims to provide complete control over your data layer and tracking.

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Benefits

Server-side tracking: Sends conversion events from the server rather than the browser, so purchases aren't lost to ad blockers or browser restrictions.

Data layer and event pipeline: A pre-configured ecommerce data layer for GTM, Shopify Web Pixel and server-side tracking.

Identity resolution and session enrichment: Recognizes returning visitors and preserves session context across visits, capturing customer, marketing, cookie and user ID signals.

40+ destinations: Covers advertising (Google Ads, Meta, TikTok, Pinterest, Microsoft Ads, Reddit, Spotify), analytics, affiliate networks (AWIN, CJ, Impact, Rakuten), attribution and BI (BigQuery, Google Pub/Sub), and email/SMS (Klaviyo, Attentive, Braze, Postscript). The number you can connect depends on your plan.

Checkout Extensibility support: An approved Shopify Checkout Extensibility partner, with tracking across checkout steps.

Monitoring and alerts: Configurable daily or weekly email alerts on tag and event delivery.

Multi-storefront and global markets: Connects to Shopify Markets for tracking by market, currency or region, and supports multiple storefronts under one plan. Available on Premium and above.

Subscription app compatibility: Works with Recharge, Skio, Smartrr, Ordergroove, Bold and Upscribe.

Pricing

Elevar has four plans, priced by monthly order volume and by how many destinations you connect. Your plan is set by whichever limit you reach first.


Plan Price Orders/month Destinations Destination types Order overage
Core $225/month Up to 2,000 Up to 2 Advertising and analytics only $0.50 per order
Advanced $650/month Up to 10,000 Up to 4 All six categories $0.15 per order
Premium $1,250/month Up to 30,000 Up to 10 All six categories $0.10 per order
Elite $3,000/month Up to 75,000 Up to 25 All six categories $0.04 per order

Destination limits: Core covers two destinations, and only advertising or analytics ones. Email and SMS platforms, affiliate networks and BI pipelines require Advanced or above. This means a low-volume store that wants Klaviyo tracking moves to Advanced at $650/month regardless of order count. Additional destinations cost $125/month each, available from Advanced upward only.


Setup and support are priced separately.

  • Expert installation: $1,000 one-time
  • Headless expert installation: $4,500 one-time
  • API expert installation: $4,500 one-time, Premium and above
  • Analyst support Tier 1: $500/month for up to three requests per month
  • Analyst support Tier 2: $1,000/month for up to ten requests per month

Analyst support is available from Advanced upward. Technical support is standard (within 24 hours) on Core and Advanced, and priority (within 12 hours) on Premium and Elite.


Trial: 15 days on Core, Advanced and Premium. Elite requires contacting sales. There is no free plan.

Reviews

Lofta
November 7, 2024

Great peace of mind to know that conversions and pixels are connected properly. Super easy Shopify integration, we mainly use this as data layer. We also paid for the GTM account cleanup and the person assigned to our account was very knowledgable. Great value for the money.

5.0rating star
Arcadia Publishing
September 21, 2024

This app is highly underappreciated. Elevar is more than a server-side conversion tracking optimization app. Elevar also provides support with GTM tags, installation of tracking pixels, and integrations of your Shopify store with Google Analytics event tracking.

5.0rating star

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