Littledata ‑ The Data Layer
4.80 
Key Features
The app integrates with Google Analytics 4 automatically to provide important reports.
Benefits
Server-side tracking and data layer: Captures events from Shopify and delivers them server-side, recovering revenue and conversions that browser-based tag tracking misses. No GTM container and no developer required.
All destinations on every plan: GA4, Google Ads, Meta, Microsoft Ads, Pinterest, TikTok, Klaviyo, Attentive and Recharge are included on every plan, including the free-to-install tier. Segment is available from Scale upward.
Event Editor: Enrich events with Shopify metafields and filter them by rules, with no code.
Profit Signal: Sends margin data to Google Ads and Meta so campaigns optimise on profit rather than revenue.
Session Enrichment and Persistent ID: Recognises returning visitors and preserves session context across visits. Available on Scale and above.
Subscription revenue tracking: Tracks recurring orders, with Recharge support. Littledata is well established among subscription businesses.
Bot protection and Shopify Markets: Filters bot traffic, with unlimited Shopify Markets support for multi-region stores.
Headless and Hydrogen support: Tracking for headless storefronts, available on Scale and above.
Setup support depends on plan. Managed onboarding, analytics training, multiple country stores and a guaranteed uptime SLA sit on the Plus tier rather than being available across the range.
Pricing
Littledata is free to install and offers three plans. Pricing is per brand rather than per store, and all plans include a 30-day free trial.
Littledata is free to install and offers three plans. Pricing is per brand rather than per store, and every plan includes a 30-day free trial.
Flex is free to install and charges $0.35 per tracked Shopify order with no monthly minimum, so you pay only for what you track. Scale is $199/month and includes 1,500 orders, with additional orders at $0.15 each up to 3,000 and $0.06 each above that. Plus is $990/month and includes 10,000 orders, with additional orders at $0.03 each up to 50,000, $0.02 up to 100,000, and $0.01 above that.
Annual billing takes 20% off the base fee, bringing Scale to roughly $159/month and Plus to roughly $792/month.
What each tier adds:
- Flex: server-side tracking, data layer, Event Editor, Profit Signal, all destinations, Shopify Markets, bot protection, email and chat support
- Scale: Session Enrichment, Persistent ID, Segment destination, headless and Hydrogen support, priority support
- Plus: multi-store rollups, multi-currency, managed onboarding and training, multiple country stores, guaranteed uptime SLA, dedicated account support
Worth modelling before you commit: Because overages sit on top of the plan fee, the effective cost rises continuously rather than in steps. Littledata's own published example puts a 5,000-order store at around $540/month. Per-order pricing on Flex is usually cheapest below a few hundred orders a month.
Reviews
Great product. Cornelia has been walking us through step by step to make sure everything is turned on or off and working properly. Now that everything is about blocking...
Absolutely terrible customer service. Reached out to them 6 hours ago and still have not heard anything back. Their app broke our site and they will not respond.
Littledata ‑ The Data Layer Alternatives
Analyzify
Analyzify is a turnkey data analytics solution for Shopify stores, combining server-side tracking, purchase attribution and marketing reporting with expert setup and support included.
4.70 / 5 
OnePixel
OnePixel is a conversion tracking and pixel management app designed for Shopify users that requires no coding knowledge.
4.70 / 5 
Google & YouTube
Google & YouTube connects your Shopify store to Google Merchant Center, Google Ads and Google Analytics, syncing product listings and sending conversion data to Google's platforms.
4.50 / 5 
FBTrack ‑ Facebook Pixels App
FBTrack is a Shopify app designed to enhance Facebook advertising for e-commerce stores by providing detailed tracking and analytics.
4.80 / 5 
Nabu Tracking for Google Ads
Nabu Tracking for Google Ads is designed to streamline and optimize conversion tracking for Shopify merchants using Google Ads.
4.90 / 5 
Elevar Conversion Tracking
Elevar, now sold as Audiense Online powered by Elevar, provides Shopify merchants with server-side conversion tracking and a Google Tag Manager data layer.
4.60 / 5 
