Shopify Google Tag Manager (GTM) Apps

Here is a list of the top Google Tag Manager apps on Shopify App Store. Discover how you can get robust, accurate, and in-depth reporting, measuring, and data-processing structure for your store through GTM.
View 6 Best Google Tag Manager Apps
Top Google Tag Manager Apps on Shopify App Store

Google Tag Manager (GTM) helps you collect data and manage  marketing/tracking tags for your Shopify store.

Shopify Google Tag Manager Apps are crucial to develop a robust, accurate, and in-depth reporting, measuring, and data-processing structure for your store.

Let’s focus on why you need a Shopify Google Tag Manager app, and then explore some of the best Shopify GTM apps here.

Why You Need a Shopify Google Tag Manager App

Here is a list of benefits that a Shopify GTM app can provide:

  • Installs GTM container in your store
  • Sets up advanced dataLayers in your store
  • Sets up ProductImpression, ProductClick, AddToCart, RemoveFromCart,
  • Checkout, Purchase, and many other events using dataLayers
  • Includes relevant data to each event (e.g. - the name and ID of the product that was added to the cart)
  • Creates a Google Tag Manager container for your Shopify store
  • Inserts important custom events and custom variables in your GTM account
  • Sends your data to the related third parties such as:
  • -Google Ads conversion tracking,
  • -Google Ads Remarketing setup,
  • -Facebook Pixel Purchase, Page View, AddtoCart and relevant events,
  • -Google Analytics 4 and e-commerce tracking,
  • -Universal Analytics,
  • -Klaviyo, Hotjar, Tiktok and many other related parties.

We have reviewed the top 5 Shopify Google Tag Manager apps you can try:

Best Shopify Google Tag Manager Apps – Comparison
Sr No. App Name No. of Reviews Avg. Ratings Pricing Plans
1 Analyzify 308 4.8 $945/year
2 Easy Tag ‑ GTM & Data Layer 94 4.9 $349 one-time charge
3 GTManager 28 4.3 $20/month
4 GroPulse GTM & Data Layer 38 4.8 $29.99/month
5 Elevar Conversion Tracking 119 4.3 $150/month
6 Littledata ‑ Revenue Tracking 108 4.5 $99/month
1

Analyzify

Learn more & join over 3000+ Shopify merchants that have trusted Analyzify’s end-to-end data analytics solution including audit, done-for-you setup, and data validation.

See on App StoreLearn more

Avg. Rating

4.8 (308 reviews)

Price from

$945/year
2

Easy Tag ‑ GTM & Data Layer

Easy Tag ‑ GTM & Data Layer simplifies the installation of Google Tag Manager (GTM). It allows easy tracking and optimization for marketing campaigns, using a pre-built data layer that captures events and variables on a Shopify store.

See on App StoreLearn more
Easy Tag - GTM Data Layer

Avg. Rating

4.9 (94 reviews)

Price from

$349 one-time charge
3

GTManager

GTManager helps Shopify stores manage tags without coding or waiting for updates. Its design allows merchants to update tags instantly and provides automated installation for various platforms.

See on App StoreLearn more
GTManager - Shopify

Avg. Rating

4.3 (28 reviews)

Price from

$20/month
4

GroPulse GTM & Data Layer

The GroPulse GTM & Data Layer Shopify app helps with the integration of Google Tag Manager (GTM) and it is compatible with a wide array of advertising platforms.

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GroPulse GTM & Data Layer

Avg. Rating

4.8 (38 reviews)

Price from

$29.99/month
5

Elevar Conversion Tracking

Elevar Conversion Tracking app for Shopify offers server-side tracking for direct-to-consumer (D2C) brands to track conversions. By employing a data layer combined with server-side tracking, the app connects & sends data to 40+ destinations.

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Elevar - Google Tag Manager - Shopify

Avg. Rating

4.3 (119 reviews)

Price from

$150/month
6

Littledata ‑ Revenue Tracking

Littledata Revenue Tracking helps Shopify stores track revenue and optimize marketing channels. Capturing important ecommerce conversion, it allows for integration into popular tools like Google Analytics 4.

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Littledata - Shopify

Avg. Rating

4.5 (108 reviews)

Price from

$99/month