Shopify Google Tag Manager (GTM) Apps

Google Tag Manager (GTM) helps you collect data and manage  marketing/tracking tags for your Shopify store.

Shopify Google Tag Manager Apps are crucial to develop a robust, accurate, and in-depth reporting, measuring, and data-processing structure for your store.

Let’s focus on why you need a Shopify Google Tag Manager app, and then explore some of the best Shopify GTM apps here.

Why You Need a Shopify Google Tag Manager App

Here is a list of benefits that a Shopify GTM app can provide:

• Installs GTM container in your store
• Sets up advanced dataLayers in your store
• Sets up ProductImpression, ProductClick, AddToCart, RemoveFromCart,
• Checkout, Purchase, and many other events using dataLayers
• Includes relevant data to each event (e.g. - the name and ID of the product that was added to the cart)
• Creates a Google Tag Manager container for your Shopify store
• Inserts important custom events and custom variables in your GTM account
• Sends your data to the related third parties such as:
• -Google Ads conversion tracking,
• -Google Ads Remarketing setup,
• -Facebook Pixel Purchase, Page View, AddtoCart and relevant events,
• -Google Analytics 4 and e-commerce tracking,
• -Universal Analytics,
• -Klaviyo, Hotjar, Tiktok and many other related parties.

We have reviewed the top 5 Shopify Google Tag Manager apps you can try: