Key Features

It lets merchants get started and complete the tag setup easily .
Benefits
The Easy Tag GTM & Data Layer app for Shopify streamlines the integration of Google Tag Manager (GTM).
Here is a quick look at what Easy Tag - GTM & Data Layer offers:
- pre-built data layer,
- over 50 ready-to-use tags,
- enhanced data accuracy,
- ecommerce tracking capabilities.
It eliminates the complexity often associated with tag management, thereby helping merchants to make data-driven decisions with confidence.
With a focus on improving data accuracy, Easy Tag calims to streamline the setup process and enhance the performance of ecommerce analytics.
Additionally, it offers a one-time pricing model for businesses of all sizes.
Pricing
Easy Tag ‑ GTM & Data Layer offers one pricing options. The app offers at $349 one-time charge.
Reviews
Lifesaver for building healthy GTM / GA4 / Shopify analitycs system! <3
App doesn't work. I followed instruction carefully and then tested the website using Google Tag Assistant and the site failed the Google Tag Assistant test. I manually entered the Google Tag and only then did my site pass the Google Tag Assistant test.
Easy Tag ‑ GTM & Data Layer Alternatives
Analyzify
Analyzify is a turnkey data analytics solution for Shopify stores, combining server-side tracking, purchase attribution and marketing reporting with expert setup and support included.
GTManager
The GTManager app on Shopify offers integration with Google Tag Manager, allowing merchants to manage tags for tracking and analytics <strong>without coding.</strong> It supports a wide range of services including Google Analytics, Google Ads, and more, with <strong>over 35 prebuilt tags</strong> available.
Littledata ‑ The Data Layer
Littledata tracks revenue and customer data across various marketing channels, including Google Analytics, Google Ads, and social media platforms.
Elevar Conversion Tracking
Elevar, now sold as Audiense Online powered by Elevar, provides Shopify merchants with server-side conversion tracking and a Google Tag Manager data layer.
GroPulse GTM & Data Layer
The GroPulse GTM & Data Layer app aims to simplify the integration of Google Tag Manager (GTM) with Shopify stores.