PittMoss

PittMoss

Founded in 2015 and featured on Shark Tank Season 6, Episode 25, PittMoss creates peat-free, eco-friendly potting mixes and animal bedding made from recycled paper to enhance plant growth and sustainability.

Store Overview

Custom Cart Rank

#5

Est. Organic Traffic

6.5K

Est. Paid Traffic

0

PittMoss offers an innovative approach to gardening and animal care with its peat-free, soilless products made from organic, recycled paper. Their range includes potting mixes and soil conditioners designed to enhance plant growth while being environmentally friendly by reducing water and fertilizer usage.

Additionally, PittMoss produces unique animal bedding products. Emphasizing sustainability and efficiency, PittMoss transforms recycled paper into high-performance gardening mixes and animal bedding, promoting better results for both plants and pets.

PittMoss at Shark Tank:

During his pitch at Shark Tank, the entrepreneur sought a $600,000 investment in exchange for a 25% equity stake, suggesting an implied company valuation of $2,400,000.

The finalized deal, however, resulted in the entrepreneur receiving the $600,000 he requested but for a 35% equity stake instead. This adjustment in equity stake increased the investors’ share and decreased the company’s implied valuation to $1,714,286.

PitMoss after Shark Tank:

After appearing on Shark Tank, PittMoss significantly boosted its production capacity and opened doors to major retail distribution. Mont Handley eventually stepped down as CEO but remained on the board, focusing on other ventures like Plantennas, a sustainability-focused project.

In 2021, PittMoss had a revenue of $1 million in sales. With a strong foundation of $3 million in annual revenue (as of 2024), the company has ambitious plans to reach $25 million by 2025.

Media

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Traffic & Trends

PittMoss Organic Traffic Metrics

pittmoss.com’s organic traffic with search engine authority and overall performance data.

Authority Score

46

Est. Organic Traffic

6.5K

Organic Keywords

1.5K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://pittmoss.com/2.2K10758.53
https://pittmoss.com/product/plentiful/75411119.81
https://pittmoss.com/how-to-grow-succulent-terrariums/52020913.66
http://pittmoss.com/8042.1
https://pittmoss.com/story/55171.44

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
pittmoss11.0K21.01
pitmoss172015.13
pitt moss159012.4
pittmoss plentiful potting soil13908.19
pitmoss plentiful potting soil13908.19
pit moss13206.72
pittmoss soil1901.89
pittmoss organic potting mix1701.47
pitt moss potting mix1501.05
pittmoss commercial blend1400.84

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

0

Paid Keywords

0

Paid Traffic Cost

0

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb