United States 
Store Overview
Custom Cart Rank
#5Est. Organic Traffic
6.5KEst. Paid Traffic
0PittMoss offers an innovative approach to gardening and animal care with its peat-free, soilless products made from organic, recycled paper. Their range includes potting mixes and soil conditioners designed to enhance plant growth while being environmentally friendly by reducing water and fertilizer usage.
Additionally, PittMoss produces unique animal bedding products. Emphasizing sustainability and efficiency, PittMoss transforms recycled paper into high-performance gardening mixes and animal bedding, promoting better results for both plants and pets.
PittMoss at Shark Tank:
During his pitch at Shark Tank, the entrepreneur sought a $600,000 investment in exchange for a 25% equity stake, suggesting an implied company valuation of $2,400,000.
The finalized deal, however, resulted in the entrepreneur receiving the $600,000 he requested but for a 35% equity stake instead. This adjustment in equity stake increased the investors’ share and decreased the company’s implied valuation to $1,714,286.
PitMoss after Shark Tank:
After appearing on Shark Tank, PittMoss significantly boosted its production capacity and opened doors to major retail distribution. Mont Handley eventually stepped down as CEO but remained on the board, focusing on other ventures like Plantennas, a sustainability-focused project.
In 2021, PittMoss had a revenue of $1 million in sales. With a strong foundation of $3 million in annual revenue (as of 2024), the company has ambitious plans to reach $25 million by 2025.
Media
Traffic & Trends
PittMoss Organic Traffic Metrics
pittmoss.com’s organic traffic with search engine authority and overall performance data.
Authority Score
46Est. Organic Traffic
6.5KOrganic Keywords
1.5KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://pittmoss.com/ | 2.2K | 107 | 58.53 |
| https://pittmoss.com/product/plentiful/ | 754 | 111 | 19.81 |
| https://pittmoss.com/how-to-grow-succulent-terrariums/ | 520 | 209 | 13.66 |
| http://pittmoss.com/ | 80 | 4 | 2.1 |
| https://pittmoss.com/story/ | 55 | 17 | 1.44 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| pittmoss | 1 | 1.0K | 21.01 |
| pitmoss | 1 | 720 | 15.13 |
| pitt moss | 1 | 590 | 12.4 |
| pittmoss plentiful potting soil | 1 | 390 | 8.19 |
| pitmoss plentiful potting soil | 1 | 390 | 8.19 |
| pit moss | 1 | 320 | 6.72 |
| pittmoss soil | 1 | 90 | 1.89 |
| pittmoss organic potting mix | 1 | 70 | 1.47 |
| pitt moss potting mix | 1 | 50 | 1.05 |
| pittmoss commercial blend | 1 | 40 | 0.84 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
0Paid Keywords
0Paid Traffic Cost
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