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Blueland

Blueland

Household Products

Blueland is a company that makes cleaning products that are good for the environment. They aim to change the way we clean our homes. They believe that we can clean our homes effectively without creating a lot of waste. So, they made a line of cleaning products that are reusable and eco-friendly.

From: Canada Canada
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Store Overview

Est. Organic Traffic

169.4K

Est. Paid Traffic

2.9K

Blueland is a company that makes cleaning products that are good for the environment. They aim to change the way we clean our homes. They believe that we can clean our homes effectively without creating a lot of waste. So, they made a line of cleaning products that are reusable and eco-friendly.

Blueland appeared on the television show “Shark Tank” in 2019, showcasing their cleaning tablets for glass, bathroom, and multi-purpose use, as well as a hand soap tablet.

Sarah Paiji Yoo and Syed Naqvi sought $270,000 for just 2% equity in Blueland.

After negotiations, Paiji Yoo proposed $270,000 for 3% equity and a 50-cent royalty until the money was repaid. O’Leary accepted, and they struck a deal.

Additionally, in February 2022, Blueland announced a $20 million investment.

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Traffic & Trends

Blueland Organic Traffic Metrics

blueland.com’s organic traffic with search engine authority and overall performance data.

Authority Score

71

Est. Organic Traffic

169.4K

Organic Keywords

31.0K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://www.blueland.com/46.0K5.8K58.89
https://www.blueland.com/products/dishwasher-refill-packs3.6K6144.54
https://www.blueland.com/collections/soaps3.2K5064.08
https://www.blueland.com/products/toilet-cleaner-starter-set2.2K5182.86
https://www.blueland.com/products/laundry-starter-set2.1K6362.74

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
blueland140.5K41.49
blueland dishwasher tablets12.9K2.97
blueland soap12.4K2.45
blueland cleaning11.6K1.63
best cleaning products13.6K1.14
toilet bowl cleaner127.1K1.04
blueland laundry detergent11.0K1.02
blueland toilet cleaner18800.9
cleaners422.2K0.85
blueland cleaning products17200.73

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

2.9K

Paid Keywords

25

Paid Traffic Cost

1.6K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb