Blueland

Content

Store overview
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Traffic & Trends

Store Overview

Est. Organic Traffic

169.4K

Est. Paid Traffic

2.9K

Blueland is a company that makes cleaning products that are good for the environment. They aim to change the way we clean our homes. They believe that we can clean our homes effectively without creating a lot of waste. So, they made a line of cleaning products that are reusable and eco-friendly.

Blueland appeared on the television show “Shark Tank” in 2019, showcasing their cleaning tablets for glass, bathroom, and multi-purpose use, as well as a hand soap tablet.

Sarah Paiji Yoo and Syed Naqvi sought $270,000 for just 2% equity in Blueland.

After negotiations, Paiji Yoo proposed $270,000 for 3% equity and a 50-cent royalty until the money was repaid. O’Leary accepted, and they struck a deal.

Additionally, in February 2022, Blueland announced a $20 million investment.

Media

Traffic & Trends

Blueland Organic Traffic Metrics

blueland.com’s organic traffic with search engine authority and overall performance data.

Authority Score

Est. Organic Traffic

169.4K

Organic Keywords

31.0K

Top Landing Pages

Keyword	Total Traffic	N. of Keywords	Traffic Percentage
https://www.blueland.com/	46.0K	5.8K	58.89
https://www.blueland.com/products/dishwasher-refill-packs	3.6K	614	4.54
https://www.blueland.com/collections/soaps	3.2K	506	4.08
https://www.blueland.com/products/toilet-cleaner-starter-set	2.2K	518	2.86
https://www.blueland.com/products/laundry-starter-set	2.1K	636	2.74

Top Organic Keywords

Keyword	Position	Volume	Traffic (%)
blueland	1	40.5K	41.49
blueland dishwasher tablets	1	2.9K	2.97
blueland soap	1	2.4K	2.45
blueland cleaning	1	1.6K	1.63
best cleaning products	1	3.6K	1.14
toilet bowl cleaner	1	27.1K	1.04
blueland laundry detergent	1	1.0K	1.02
blueland toilet cleaner	1	880	0.9
cleaners	4	22.2K	0.85
blueland cleaning products	1	720	0.73

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

2.9K

Paid Keywords

Paid Traffic Cost

1.6K

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Smol

Location: London, UK Founded Year: 2018 Founders: Nick Green and Paula Quazi Latest Funds Raised: $34M As the fastest-growing laundry brand in the UK, Smol is revolutionizing the home cleaning industry with its commitment to sustainability and eco-friendly practices. With the mission to reduce waste and environmental impact, Smol offers a range of concentrated cleaning products delivered directly to consumers in minimal, recyclable, and often plastic-free packaging. Their product line includes laundry capsules, dishwashing tablets, and multi-purpose sprays, all designed to be both effective and gentle on the planet. Smol's innovative approach extends to its use of cruelty-free ingredients and its status as a certified B Corporation, reflecting its dedication to high social and environmental standards. The Smol online store provides a seamless, informative experience where customers can learn about the benefits of each product, access free trials, and subscribe for regular deliveries. Latest News: As believers of a better way to buy cleaning products, Smol has helped save 1,876 tonnes of plastic, along with 4,288 tonnes of chemicals and 25,933 tonnes of carbon. Through social initiatives, innovation, and research, and by collaborating with similar organizations, Smol constantly strives to improve the positive impact of their efforts.

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