Blueland
Blueland is a company that makes cleaning products that are good for the environment. They aim to change the way we clean our homes. They believe that we can clean our homes effectively without creating a lot of waste. So, they made a line of cleaning products that are reusable and eco-friendly.
Canada 
Store Overview
Est. Organic Traffic
240.8KEst. Paid Traffic
57Blueland is a company that makes cleaning products that are good for the environment. They aim to change the way we clean our homes. They believe that we can clean our homes effectively without creating a lot of waste. So, they made a line of cleaning products that are reusable and eco-friendly.
Blueland appeared on the television show “Shark Tank” in 2019, showcasing their cleaning tablets for glass, bathroom, and multi-purpose use, as well as a hand soap tablet.
Sarah Paiji Yoo and Syed Naqvi sought $270,000 for just 2% equity in Blueland.
After negotiations, Paiji Yoo proposed $270,000 for 3% equity and a 50-cent royalty until the money was repaid. O’Leary accepted, and they struck a deal.
Additionally, in February 2022, Blueland announced a $20 million investment.
Media
Traffic & Trends
Blueland Organic Traffic Metrics
blueland.com’s organic traffic with search engine authority and overall performance data.
Authority Score
70Est. Organic Traffic
240.8KOrganic Keywords
54.1KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://www.blueland.com/ | 46.0K | 5.8K | 58.89 |
| https://www.blueland.com/products/dishwasher-refill-packs | 3.6K | 614 | 4.54 |
| https://www.blueland.com/collections/soaps | 3.2K | 506 | 4.08 |
| https://www.blueland.com/products/toilet-cleaner-starter-set | 2.2K | 518 | 2.86 |
| https://www.blueland.com/products/laundry-starter-set | 2.1K | 636 | 2.74 |
| https://www.blueland.com/ | 66.0K | 12.8K | 54.95 |
| https://www.blueland.com/products/dishwasher-refill-packs | 14.1K | 361 | 11.76 |
| https://www.blueland.com/collections/laundry | 5.0K | 1.9K | 4.14 |
| https://www.blueland.com/collections/dish | 3.2K | 981 | 2.66 |
| https://www.blueland.com/collections/soaps | 3.0K | 1.2K | 2.46 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| blueland | 1 | 49.5K | 32.95 |
| blueland dishwasher tablets | 1 | 8.1K | 5.39 |
| blueload | 1 | 8.1K | 5.39 |
| blueland dishwasher detergent | 1 | 4.4K | 2.92 |
| blue land | 1 | 2.9K | 1.93 |
| blueland dishwasher | 1 | 2.9K | 1.93 |
| blueland laundry detergent | 1 | 1.9K | 1.26 |
| toilet bowl cleaner | 2 | 40.5K | 1.01 |
| blueland soap | 1 | 1.3K | 0.86 |
| blueland | 1 | 49.5K | 41.49 |
| blueland dishwasher tablets | 1 | 8.1K | 2.97 |
| blueland soap | 1 | 1.3K | 2.45 |
| blueland cleaning | 1 | 1.6K | 1.63 |
| best cleaning products | 1 | 3.6K | 1.14 |
| toilet bowl cleaner | 1 | 40.5K | 1.04 |
| blueland laundry detergent | 1 | 1.9K | 1.02 |
| blueland toilet cleaner | 1 | 1.3K | 0.9 |
| cleaners | 4 | 22.2K | 0.85 |
| blueland cleaning products | 1 | 720 | 0.73 |
| blueland toilet cleaner | 1 | 1.3K | 0.86 |
Paid Traffic Metrics
blueland.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
57Paid Keywords
17Paid Traffic Cost
55All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb
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