Purple

Purple

Purple, known for its innovative comfort technology in mattresses, pillows, and cushions, was founded in 2010 and became one of the publicly traded companies on the NASDAQ - under the ticker symbol PRPL in 2018.

Store Overview

Est. Organic Traffic

1.6M

Est. Paid Traffic

139.3K

Founding Year: 2010

Stock Exchange: (PRPL) - NasdaqGS

What They Do: Purple, known for its innovative comfort technology in mattresses, pillows, and cushions, was founded in 2010 and became one of the publicly traded companies on the NASDAQ - under the ticker symbol PRPL in 2018.

Purple, also called as Purple Innovations, distinguishes itself in the consumer cyclical sector through its proprietary and patented hyper-elastic polymer technology, which is utilized across its diverse range of products, including mattresses, pillows, cushions, bases, and sheets.

Using proprietary and patented hyper-elastic polymer technology, Purple aims to enhance the consumer experience by combining unique material science with practical design. This technology integrates various commodity components such as polyurethane foam, oil, water-based adhesive, and other raw materials.

The company has grown significantly over the years, reporting a revenue of $575.7 million in the fiscal year 2022. Its success is driven by a commitment to innovation, quality, and customer satisfaction, as evidenced by its expansion into various product categories and operational growth to serve customers through ecommerce, retail partnerships, and Purple retail showrooms.

Media

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Traffic & Trends

Purple Organic Traffic Metrics

purple.com’s organic traffic with search engine authority and overall performance data.

Authority Score

71

Est. Organic Traffic

1.6M

Organic Keywords

289.3K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://purple.com/500.8K16.7K50.44
https://purple.com/pillows/purple-pillow54.6K5.2K5.49
https://purple.com/mattresses/purple-bed24.9K12.7K2.5
https://purple.com/pillows/harmony17.5K3.6K1.76
https://purple.com/mattress-topper13.3K7831.34

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
purple mattress1301.0K24.25
purple1246.0K19.82
purple pillow160.5K4.87
purple matress118.1K1.45
purple harmony pillow114.8K1.19
purple mattress topper112.1K0.97
purple bed112.1K0.97
purple pillows16.6K0.53
purple seat cushion15.4K0.43
purple mattresses15.4K0.43

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

139.3K

Paid Keywords

1.8K

Paid Traffic Cost

243.8K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb