Store Overview
Est. Organic Traffic
1.6MEst. Paid Traffic
139.3KFounding Year: 2010
Stock Exchange: (PRPL) - NasdaqGS
What They Do: Purple, known for its innovative comfort technology in mattresses, pillows, and cushions, was founded in 2010 and became one of the publicly traded companies on the NASDAQ - under the ticker symbol PRPL in 2018.
Purple, also called as Purple Innovations, distinguishes itself in the consumer cyclical sector through its proprietary and patented hyper-elastic polymer technology, which is utilized across its diverse range of products, including mattresses, pillows, cushions, bases, and sheets.
Using proprietary and patented hyper-elastic polymer technology, Purple aims to enhance the consumer experience by combining unique material science with practical design. This technology integrates various commodity components such as polyurethane foam, oil, water-based adhesive, and other raw materials.
The company has grown significantly over the years, reporting a revenue of $575.7 million in the fiscal year 2022. Its success is driven by a commitment to innovation, quality, and customer satisfaction, as evidenced by its expansion into various product categories and operational growth to serve customers through ecommerce, retail partnerships, and Purple retail showrooms.
Media



Traffic & Trends
Purple Organic Traffic Metrics
purple.com’s organic traffic with search engine authority and overall performance data.
Authority Score
71Est. Organic Traffic
1.6MOrganic Keywords
289.3KTop Landing Pages
Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
---|---|---|---|
https://purple.com/ | 500.8K | 16.7K | 50.44 |
https://purple.com/pillows/purple-pillow | 54.6K | 5.2K | 5.49 |
https://purple.com/mattresses/purple-bed | 24.9K | 12.7K | 2.5 |
https://purple.com/pillows/harmony | 17.5K | 3.6K | 1.76 |
https://purple.com/mattress-topper | 13.3K | 783 | 1.34 |
Top Organic Keywords
Keyword | Position | Volume | Traffic (%) |
---|---|---|---|
purple mattress | 1 | 301.0K | 24.25 |
purple | 1 | 246.0K | 19.82 |
purple pillow | 1 | 60.5K | 4.87 |
purple matress | 1 | 18.1K | 1.45 |
purple harmony pillow | 1 | 14.8K | 1.19 |
purple mattress topper | 1 | 12.1K | 0.97 |
purple bed | 1 | 12.1K | 0.97 |
purple pillows | 1 | 6.6K | 0.53 |
purple seat cushion | 1 | 5.4K | 0.43 |
purple mattresses | 1 | 5.4K | 0.43 |
Paid Traffic Metrics
Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
139.3KPaid Keywords
1.8KPaid Traffic Cost
243.8K