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Tula

Tula

Beauty Health & Wellness Skincare

Tula is a clean skincare brand that is known for its effective and affordable products. Tula was founded by Dr. Roshini Raj, a practicing gastroenterologist, in 2013.

From: United States United States
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Store Overview

Est. Organic Traffic

152.5K

Est. Paid Traffic

1.6K

Tula is a clean skincare brand that is known for its effective and affordable products. Tula was founded by Dr. Roshini Raj, a practicing gastroenterologist, in 2013. Dr. Raj was inspired to create Tula after seeing the life-changing impact probiotics had on her patients’ internal health.

Procter & Gamble, a major U.S. consumer goods company, revealed in June 2023 that it has successfully acquired Tula. This acquisition is part of the company’s strategy to strengthen its collection of high-end brands.

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Traffic & Trends

Tula Organic Traffic Metrics

tula.com’s organic traffic with search engine authority and overall performance data.

Authority Score

66

Est. Organic Traffic

152.5K

Organic Keywords

11.0K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://tula.com/58.1K3.6K48.17
https://tula.com/products/glow-get-it-cooling-brightening-eye-balm6.5K3175.37
https://tula.com/products/purifying-cleanser5.9K1.3K4.87
https://tula.com/collections/20-off4.9K1094.06
https://tula.com/products/hydrating-day-night-cream4.3K1.1K3.55
https://tula.com/41.0K2.6K57.07
https://tula.com/products/glow-and-get-it-eye-balm4.6K1716.42
https://tula.com/products/the-cult-classic2.1K1582.92
https://tula.com/collections/facial-moisturizers2.0K1912.78
https://tula.com/collections/sunscreens1.8K1162.47

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
tula133.1K26.88
tula skincare114.8K14.73
tula eye balm12.9K2.92
skincare390.5K1.8
tula skin care12.4K1.59
tula skin care chrome rose glow17201.26
tula cleanser18800.86
tula skincare mini 24-7 moisture hydrating day11.3K0.86
tula primer11.3K0.86
tula skin care 24-7 hydrating day11.3K0.86
tula133.1K36.83
tula skincare114.8K16.46
tula eye balm12.9K3.22
tula moisturizer11.9K2.11
tula sunscreen11.6K1.78
tula energizing eye balm11.3K1.44
tula skin tint18800.97
tula cleanser18800.97
tula skin care chrome rose glow17200.8
tula face products17200.8

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

1.6K

Paid Keywords

11

Paid Traffic Cost

1.6K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb