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Tula

Tula

Beauty Health & Wellness Skincare

Tula is a clean skincare brand that is known for its effective and affordable products. Tula was founded by Dr. Roshini Raj, a practicing gastroenterologist, in 2013.

From: United States United States
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Store Overview

Est. Organic Traffic

233.3K

Est. Paid Traffic

3.5K

Tula is a clean skincare brand that is known for its effective and affordable products. Tula was founded by Dr. Roshini Raj, a practicing gastroenterologist, in 2013. Dr. Raj was inspired to create Tula after seeing the life-changing impact probiotics had on her patients’ internal health.

Procter & Gamble, a major U.S. consumer goods company, revealed in June 2023 that it has successfully acquired Tula. This acquisition is part of the company’s strategy to strengthen its collection of high-end brands.

Media

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Traffic & Trends

Tula Organic Traffic Metrics

tula.com’s organic traffic with search engine authority and overall performance data.

Authority Score

69

Est. Organic Traffic

233.3K

Organic Keywords

27.4K

Top Landing Pages

Keyword Total Traffic N. of Keywords Traffic Percentage
https://tula.com/58.1K3.6K48.17
https://tula.com/products/glow-get-it-cooling-brightening-eye-balm6.5K3175.37
https://tula.com/products/purifying-cleanser5.9K1.3K4.87
https://tula.com/collections/20-off4.9K1094.06
https://tula.com/products/hydrating-day-night-cream4.3K1.1K3.55

Top Organic Keywords

KeywordPositionVolumeTraffic (%)
tula140.5K26.88
tula skincare122.2K14.73
tula eye balm14.4K2.92
skincare390.5K1.8
tula skin care12.4K1.59
tula skin care chrome rose glow11.9K1.26
tula cleanser11.3K0.86
tula skincare mini 24-7 moisture hydrating day11.3K0.86
tula primer11.3K0.86
tula skin care 24-7 hydrating day11.3K0.86

Paid Traffic Metrics

Obvi.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.

Paid Traffic

3.5K

Paid Keywords

15

Paid Traffic Cost

10.4K

All visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb