Tula
Tula is a clean skincare brand that is known for its effective and affordable products. Tula was founded by Dr. Roshini Raj, a practicing gastroenterologist, in 2013.
Store Overview
Est. Organic Traffic
152.5KEst. Paid Traffic
1.6KTula is a clean skincare brand that is known for its effective and affordable products. Tula was founded by Dr. Roshini Raj, a practicing gastroenterologist, in 2013. Dr. Raj was inspired to create Tula after seeing the life-changing impact probiotics had on her patients’ internal health.
Procter & Gamble, a major U.S. consumer goods company, revealed in June 2023 that it has successfully acquired Tula. This acquisition is part of the company’s strategy to strengthen its collection of high-end brands.
Media
Traffic & Trends
Tula Organic Traffic Metrics
tula.com’s organic traffic with search engine authority and overall performance data.
Authority Score
66Est. Organic Traffic
152.5KOrganic Keywords
11.0KTop Landing Pages
| Keyword | Total Traffic | N. of Keywords | Traffic Percentage |
|---|---|---|---|
| https://tula.com/ | 58.1K | 3.6K | 48.17 |
| https://tula.com/products/glow-get-it-cooling-brightening-eye-balm | 6.5K | 317 | 5.37 |
| https://tula.com/products/purifying-cleanser | 5.9K | 1.3K | 4.87 |
| https://tula.com/collections/20-off | 4.9K | 109 | 4.06 |
| https://tula.com/products/hydrating-day-night-cream | 4.3K | 1.1K | 3.55 |
| https://tula.com/ | 41.0K | 2.6K | 57.07 |
| https://tula.com/products/glow-and-get-it-eye-balm | 4.6K | 171 | 6.42 |
| https://tula.com/products/the-cult-classic | 2.1K | 158 | 2.92 |
| https://tula.com/collections/facial-moisturizers | 2.0K | 191 | 2.78 |
| https://tula.com/collections/sunscreens | 1.8K | 116 | 2.47 |
Top Organic Keywords
| Keyword | Position | Volume | Traffic (%) |
|---|---|---|---|
| tula | 1 | 33.1K | 26.88 |
| tula skincare | 1 | 14.8K | 14.73 |
| tula eye balm | 1 | 2.9K | 2.92 |
| skincare | 3 | 90.5K | 1.8 |
| tula skin care | 1 | 2.4K | 1.59 |
| tula skin care chrome rose glow | 1 | 720 | 1.26 |
| tula cleanser | 1 | 880 | 0.86 |
| tula skincare mini 24-7 moisture hydrating day | 1 | 1.3K | 0.86 |
| tula primer | 1 | 1.3K | 0.86 |
| tula skin care 24-7 hydrating day | 1 | 1.3K | 0.86 |
| tula | 1 | 33.1K | 36.83 |
| tula skincare | 1 | 14.8K | 16.46 |
| tula eye balm | 1 | 2.9K | 3.22 |
| tula moisturizer | 1 | 1.9K | 2.11 |
| tula sunscreen | 1 | 1.6K | 1.78 |
| tula energizing eye balm | 1 | 1.3K | 1.44 |
| tula skin tint | 1 | 880 | 0.97 |
| tula cleanser | 1 | 880 | 0.97 |
| tula skin care chrome rose glow | 1 | 720 | 0.8 |
| tula face products | 1 | 720 | 0.8 |
Paid Traffic Metrics
tula.com’s estimated paid traffic including the number of keywords and traffic cost based on monthly traffic volume.
Paid Traffic
1.6KPaid Keywords
11Paid Traffic Cost
1.6KAll visible data is sourced from third-party platforms such as Semrush, the Semrush API, and Similarweb
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