Selling digital products on Etsy offers you a way to make money without shipping physical items.
With over 91.5 million active buyers and more than 100 million items for sale, Etsy has become more than just a marketplace for handcrafted goods – it’s now a thriving platform for digital downloads that attracts over 400 million shoppers monthly.
The beauty of digital products is that you create them once and can sell them repeatedly. No inventory management, no shipping delays, and no supply chain issues.
Let’s see the most profitable digital products you can start selling on Etsy today.
Bonus: Explore the latest Etsy statistics in 2025 here: users and audience, revenue, and many other downloadable statistics, key insights and facts!
1. Digital Planners and Organizers That Sell on Etsy
Digital planners have exploded in popularity as more people manage their lives electronically. These downloadable files help buyers organize their work, personal lives, and goals—all without printing a single page.
All-in-One Digital Planners
All-in-One digital planners are comprehensive organization systems that help buyers manage every aspect of their lives in one place.
The most successful versions on Etsy include:
- 600-720 hyperlinked pages for easy navigation
- Multiple color themes to suit different preferences
- Both Sunday and Monday start options
- Daily, weekly, monthly, quarterly, and yearly layouts
- Specialized sections for finance, wellness, productivity, and self-care
What Makes It Sell
BrighterPlans offers a bestselling planner with 720 pages and 10 color themes. The hyperlinked navigation allows users to jump between sections without scrolling, making it practical for daily use on tablets.
These comprehensive planners typically sell for $3-10, with their value coming from versatility and extensive feature sets.
ADHD-Friendly Digital Planners
ADHD planners address specific neurodivergent needs that standard planners often miss.
The most effective ADHD planners include:
- Distraction-minimizing layouts with clean, neutral color schemes
- Special templates like “Dopamine Tasks” and “Rejection Sensitivity Tool”
- Brain dump sections for capturing scattered thoughts
- Time-blocking features
What Makes It Sell
These planners typically sell for $2-10 and appeal to buyers who find traditional planners overwhelming. Their success comes from being specifically designed with neurodivergent brains in mind, featuring science-based templates that help manage executive function challenges.
Undated Goodnotes and Notability Planners
Undated planners offer flexibility that dated versions can’t match. Buyers can start using them at any time without wasting pages.
The most successful undated planners feature:
- Minimalist, distraction-free designs that load quickly
- Customizable tabs for personalization
- Multiple note-taking layouts (lined, grid, dotted)
- Compatible formats for popular apps like GoodNotes and Notability
What Makes It Sell
Minimalist undated planners perform particularly well, with sellers like HerStoryDigital emphasizing “zero-overwhelm approach” and “clean aesthetic with neutral, calming colors.” These planners typically range from $5-15 depending on complexity and feature set.
Work From Home Daily/Weekly/Monthly Planners
With remote work becoming permanent for many, specialized work-from-home planners help buyers manage their professional lives outside traditional office environments.
These planners typically include:
- Designated spaces for Zoom meeting links
- Time blocking for deep work
- Work-life balance tracking
- Home office task management
What Makes It Sell
Successful WFH planners often sell for $5-8 and address the unique challenges of remote work, such as maintaining boundaries between work and personal life. Their popularity stems from helping buyers create structure in environments that often lack the built-in routines of office settings.
2. Printable Budget and Finance Templates for Etsy
Money management templates remain consistently popular on Etsy as people look for tools to take control of their finances. These products help buyers track spending, save money, and visualize their financial progress.
Monthly Budget Planners for Google Sheets
Google Sheets budget planners have gained popularity because they’re accessible from any device and can be shared between family members.
Successful versions offer:
- One-tab simplified layouts for beginners
- Customizable expense categories
- Currency flexibility
- Visual dashboards for quick financial overviews
- Step-by-step instructions for setup
What Makes It Sell
ExclusiveDesignLab’s beginner-friendly budget planner exemplifies what works in this market. Their simplified one-tab approach focuses on making budgeting accessible with just “3 easy steps.”
The planner emphasizes versatility, allowing users to budget weekly, bi-weekly, monthly, or by paycheck, and includes checkboxes to mark off paid bills and savings contributions.
Expense Trackers and Financial Organizers
Specialized expense trackers help buyers focus on specific financial goals.
Popular versions include:
- Paycheck budget planners for planning each income cycle
- Zero-based budgeting templates
- Spending comparison tools (budgeted vs. actual)
- Multi-size options (A4, A5, Letter, Happy Planner sizes)
What Makes It Sell
Creative Jam Co’s paycheck budget planner demonstrates why these products sell well - they offer simplicity and immediate utility.
Their planner focuses specifically on managing money each time a person gets paid, with space to track both budgeted and actual spending.
By including both printable PDFs and editable digital versions, they appeal to users who prefer physical planning and those who want digital flexibility.
3. Top-Selling Sewing and Craft Patterns on Etsy
Craft patterns represent one of Etsy’s oldest and most reliable digital product categories. These downloadable instructions help buyers create physical items without the trial and error of designing from scratch.
Digital Sewing Patterns
Sewing patterns remain consistently profitable on Etsy, with the most successful ones including:
- Clear, step-by-step instructions with photos
- Printable pattern pieces that align properly
- Size options to fit different body types
- Material lists with alternatives
- Difficulty ratings for beginners through advanced sewers
What Makes It Sell
Makeityoursthelabel’s Canvas Tote Bag pattern demonstrates why beginner-friendly patterns sell well. Their pattern includes multiple print formats (A4, A0, and Letter size), illustrated step-by-step instructions, and a complementary YouTube tutorial.
By providing options for both inner pockets and magnetic closures, they cater to different skill levels within a single product.
Most successful sewing patterns range from $5-15 depending on complexity. Beginner patterns are particularly popular as they allow new sewists to complete a project quickly (this tote bag pattern advertises a 1-2 hour completion time), building confidence for future purchases.
Knitting and Crochet Patterns
Knitting and crochet patterns dominate Etsy’s craft category because they transform simple yarn into complex, beautiful items.
The best-selling patterns feature:
- Row-by-row instructions
- Stitch diagrams and charts
- Yarn recommendations with substitution options
- Finished size measurements
- Difficulty level indicators
What Makes It Sell
Simplepatterndesigns offers a “Leafy Knit-Look Scarf” pattern that shows effective selling strategies. The pattern creates a knit-look using crochet techniques, appealing to crocheters looking to achieve a specific aesthetic.
It offers multiple size options (30/45/60 inches) and suggests specific yarns that work well with the pattern.
The shop also uses volume discounts (10% off when buying 3 patterns, 15% off for 5) to encourage multiple purchases.
Embroidery Patterns with Video Instructions
Embroidery patterns have evolved to include multimedia elements that enhance their value.
Top sellers now offer:
- Printable transfer patterns
- Stitch guides with illustrations
- Color palettes with thread codes
- Difficulty ratings for beginners to experienced embroiderers
- Complementary video tutorials
What Makes It Sell
Puteto’s beginner embroidery PDF pattern exemplifies modern embroidery pattern marketing. Beyond just providing the pattern, they include comprehensive beginner resources: tool introductions, transfer techniques, stitch guides, and even framing instructions.
By embedding video links within the PDF, they offer multimedia instruction that addresses different learning styles.
4. Profitable Digital Art and Illustrations for Etsy Sellers
Digital artwork and illustrations have become a major category on Etsy, with many artists finding success selling their creative work as downloadable files. These products appeal to customers looking for affordable art that can be printed at home or professionally.
Bonus: Explore top-selling digital artworks & prints on Etsy in 2025!
Custom Portrait Services
Digital portrait services allow artists to create personalized artwork from customer photos.
The most successful portrait offerings include:
- Clear style examples in listing photos
- Multiple delivery options (digital only or printed)
- Transparent pricing based on number of subjects
- Quick turnaround times (typically 24-72 hours)
- Revisions included in the base price
What Makes It Sell
Custom memorial portraits are particularly popular, with sellers like MeiPortraits emphasizing the hand-drawn nature of their work.
Successful sellers clarify that their portraits aren’t created with filters or AI but are digitally painted by hand using tablets.
They typically request high-resolution photos and deliver print-ready files, often within 24 hours. These personalized portraits typically sell for $20-60 depending on complexity and detail level.
Printable Wall Art Collections
Printable wall art collections offer buyers curated sets of coordinated designs they can download and print themselves.
The most successful collections feature:
- Themed sets (vintage, botanical, minimalist, etc.)
- Large quantities (30-200 prints per collection)
- High-resolution files for quality printing
- Multiple sizes for versatile framing options
- Styling suggestions in listing descriptions
What Makes It Sell
GateOfDesign’s “Vintage European Collection” of 140 prints demonstrates why these collections sell well. They’ve carefully curated, enhanced, and formatted vintage artworks for modern printing.
By including video previews that allow buyers to see each design in the collection, they help customers visualize the product.
These large collections typically sell for $10-30, offering tremendous value compared to physical prints.
Custom Hand-Drawn App Icons
Custom app icons have become a surprisingly profitable digital product, especially seasonal and themed sets.
The best-selling icon packs include:
- Hand-drawn, unique designs
- High-resolution files compatible with multiple devices
- Universal icons for apps not included in the pack
- Coordinating wallpapers to complete the aesthetic
- Clear installation instructions
What Makes It Sell
WeDoAesthetic’s Fall & Spooky hand-drawn app icons showcase effective marketing strategies for digital design products. They offer 100 hand-drawn icons compatible with iPhone and Android, plus 100 matching wallpapers.
Their success comes from creating themed seasonal collections with cross-promotional opportunities - they link to complementary products like their “main pack” and extension packs to encourage multiple purchases. These icon packs typically sell for $3-8.
Clip Art and SVG Files for Crafters
Clip art and SVG files help crafters create personalized items using cutting machines like Cricut and Silhouette.
The most successful digital craft files include:
- Multiple file formats (PNG, SVG, JPG, EPS, AI)
- Clear descriptions of included file types
- High-resolution options for various applications
- Transparent backgrounds for easy implementation
- Layered designs for customization
What Makes It Sell
SVGcrator offers comprehensive file collections, providing 100 designs in five different file formats (PNG, SVG, JPG, EPS, and AI). Their success comes from explaining exactly which file type to use for different applications—from standard printing to sublimation projects to cutting machines.
By offering designs in all major file formats, they appeal to both casual crafters and professional designers.
These design bundles typically sell for $5-25 depending on the number of designs included.
5. Best Etsy Digital Products for Health and Wellness
The wellness market continues to boom, creating strong demand for digital products that help people track their health goals, plan nutritious meals, and organize their wellness routines. These products combine practicality with motivation.
Weight Loss & Fitness Trackers
Digital fitness trackers help buyers monitor their progress toward health goals.
The best-selling fitness planners include:
- Body measurement tracking pages
- Weight loss progress charts
- Workout logging sections
- Progress photo layouts
- Challenge trackers (30-day, 12-week, etc.)
What Makes It Sell
CreativeJamCo’s fitness planner includes over 20 different fitness tracking pages that cover everything from daily workouts to monthly cardio goals.
They’ve smartly designed it to work both digitally and in print, offering four different size options (A4, A5, Letter, and Happy Planner size).
People love these trackers because they provide structure and accountability, which is exactly what you need when starting a fitness journey. The undated format means buyers can start any time and use the templates repeatedly – making the $5-12 price point feel like a bargain.
Meal Planners with Grocery Lists
Meal planning templates help buyers organize their food preparation and shopping.
The most effective meal planners include:
- Weekly meal calendars
- Coordinated grocery lists
- Categorized shopping sections
- Space for meal prep notes
- Multiple size options
What Makes It Sell
My Life Plans offers a straightforward meal planner with a grocery list that meets this essential need without unnecessary complications. The beauty is in the simplicity – buyers can download, print, and start using it immediately.
By offering multiple format options (A4, A5, Letter, Half Letter) plus fillable digital versions, they’ve made it accessible to everyone regardless of preference.
These practical meal planners typically sell for $2-5, making them an easy impulse purchase for someone looking to get organized.
Digital Recipe Books and Organizers
Digital recipe organizers help buyers create personalized digital cookbooks.
The most successful versions include:
- Categorized recipe sections (breakfast, dinner, desserts, etc.)
- Inventory tracking for pantry, fridge, and freezer
- Meal planning components
- Grocery list templates
- Custom recipe card layouts
What Makes It Sell
HerStoryDigital created a comprehensive Digital Recipe Book Planner that combines multiple food-related organizational tools in one package.
It’s designed specifically for use with popular note-taking apps like GoodNotes and Notability, making it perfect for iPad users who want to keep their recipes digital.
What really sets it apart is how it brings everything food-related into one system – recipes, meal plans, inventories, and shopping lists.
The clean, elegant design appeals to food enthusiasts who want both functionality and aesthetics. These comprehensive food planning systems typically sell for $8-15.
Conclusion: Starting Your Digital Products Journey on Etsy
Selling digital products on Etsy in 2025 offers a fantastic opportunity to generate income with minimal ongoing effort. Valued at $8.96 billion with over 400 million monthly shoppers, Etsy has established itself as a premier marketplace for digital downloads.
The most successful digital products—planners, templates, patterns, digital art, and wellness trackers—share common traits: they solve specific problems, offer clear instructions, and provide customization options.
With digital products priced between $3-20 consistently outselling physical items, the potential for passive income is substantial.
Start by choosing a category aligned with your skills, researching top performers, and adding your unique perspective.
The platform’s digital media market continues to grow exponentially, with some top sellers achieving 200,000+ sales from products created just once.
By creating valuable digital products that address real customer needs, you can tap into this thriving marketplace.
Frequently Asked Questions About Best-Selling Digital Products on Etsy
Here are the most frequently asked questions about selling digital products on Etsy in 2025, with practical answers to help you get started in this lucrative market.
What are the easiest digital products to sell on Etsy for beginners?
For beginners, the easiest digital products to sell on Etsy are printable templates like to-do lists, budget trackers, wall art prints, and simple planner pages. These require basic design skills using tools like Canva or Microsoft Word, have low startup costs, and meet everyday needs.
Start with something simple that solves a specific problem, then expand your offerings as you gain confidence and customer feedback.
How much money can you make selling digital products on Etsy?
Income from selling digital products on Etsy varies widely, from a few hundred dollars monthly to six-figure annual earnings for established sellers. Most successful sellers start with modest earnings ($100-500 monthly) that grow as they expand their product lineup and build reviews.
The beauty of digital products is their scalability—you create once and sell infinitely with no inventory costs. Top sellers with multiple products priced between $3-20 can reach $5,000+ monthly through volume sales.
What software do I need to create digital products for Etsy?
The software you need depends on what type of digital products you’re creating:
- For printables and planners: Canva (free or Pro), Microsoft Office, or Google Workspace
- For digital art and illustrations: Procreate (iPad), Adobe Photoshop, or Affinity Designer
- For patterns and templates: Adobe Illustrator or Inkscape (free)
- For SVG files and cutting designs: Inkscape, Adobe Illustrator, or Cricut Design Space
Many successful Etsy sellers start with free or low-cost options like Canva before investing in professional software as their business grows.
How do I deliver digital products to Etsy customers?
Etsy handles digital product delivery automatically once you set up your listing correctly. When creating your listing, select “Digital” as the product type and upload the files buyers will receive (PDF, JPG, PNG, etc.).
After a customer purchases your digital product, Etsy automatically provides them with download links.
You can include up to 20 files per listing (maximum 20MB each), and customers can access their downloads from their Etsy account. For larger files, you can include a link to a cloud storage service like Google Drive or Dropbox in a note to buyers.
Do I need copyright permission to sell digital products on Etsy?
Yes, you need proper rights for all elements in your digital products. This means:
- Creating original designs yourself
- Purchasing commercial-use licenses for fonts, graphics, or templates you incorporate
- Using elements from open-source or public domain collections with appropriate attribution
Never use copyrighted images, characters, logos, or content without permission, as this can result in your shop being shut down and potential legal consequences.
Be especially cautious with fan art or products referencing popular franchises, brands, or celebrities, as these often lead to copyright issues. When in doubt, create your own original content or obtain proper commercial licenses.
