As the spooky season approaches, Halloween shopping trends are taking center stage in the ecommerce world.
Halloween isn’t just about costumes and candy anymore; it’s a prime opportunity for small businesses to attract customers and boost sales.
In this post, you will explore:
- Halloween Consumer Statistics
- Halloween Shopping Trends of 2025
- Halloween Marketing Strategies for Small Businesses
- Real Life Examples & Case Studies of Halloween Campaigns
- Top-Selling Halloween Products
And many more insights into Halloween consumer trends of 2025!
10+ Halloween Shopping Statistics 2025
Before beginning with the Halloween trends of 2025, let’s take a quick look into the latest Halloween statistics of last year.
These statistics aren’t just figures—they’re insights that can help your small business ride the wave of Halloween consumer spending.
Keeping up with the latest statistics is helpful for understanding customer behavior and designing your marketing strategies effective
- US consumers are expected to spend a total of $3.5 billion on trick-or-treat candy this Halloween season.
Candy remains the heart of Halloween festivities. This massive spending shows that sweets are a must-have for many households. Small businesses can target this by offering unique or locally-made candies to attract sweet-toothed customers.
- On average, Americans plan to spend $32 on candy and close to $34 on both decorations and costumes.
Spending is balanced across candy, decorations, and costumes. This means diversifying your product range can appeal to a wider audience. Consider bundling items to increase the overall purchase value.
- About 70% of Americans are planning to participate in Halloween celebrations in 2025.
With seven out of ten people joining in, the market is ripe for engagement. This high participation rate suggests a strong demand for Halloween products. Businesses should stock up and prepare to meet this enthusiastic crowd.
- 30% of US consumers start shopping for Halloween in September, making it the most common time to buy.
Shoppers are starting early. By launching your Halloween marketing strategies ahead of time, you can capture this eager segment.
- Over a third of Americans look for Halloween ideas online, while about 20% consult friends and family.
The internet is a primary source of inspiration. Enhancing your online presence with engaging content can draw in these shoppers.
- Discount stores are the most used type of retail store for Halloween purchases in the US.
Price matters to consumers. Offering competitive pricing or special deals can attract budget-conscious buyers. Flash sales or limited-time offers might give you an edge over competitors.
- 32% of Gen Z shoppers use TikTok for Halloween costume inspiration.
TikTok is influencing shopping decisions, especially among younger audiences. Creating catchy TikTok videos or partnering with influencers can showcase your products.
- Last year, US consumers spent a record $12.2 billion for Halloween but are projected to spend half a billion less in 2025.
While there’s a slight dip in overall spending, the numbers are still strong. This suggests that consumers may be more selective. Focusing on quality and unique offerings can help your products stand out.
- Approximately 31% of Americans plan to decorate their home or yard for Halloween.
Home decorations are a significant part of the celebration. Stocking a variety of decor items can cater to this market. Hosting decorating tips on your website or social media can also engage customers.
- About one-third of US adults found Halloween costume inspiration on Instagram in 2022.
Instagram remains a go-to for ideas. Regularly posting eye-catching images of your costumes can inspire potential buyers. Using relevant hashtags and engaging stories can increase your reach.
- Mario Bros’ Luigi outfit was the best-seller in the costume category for Halloween.
Group costumes are on the rise. Stocking popular duo or group costumes can meet this demand. Offering discounts on multiple costume purchases might encourage group sales.
Halloween Trends of 2025
Understanding how your customers behave is the key to aligning with the Halloween shopping trends of 2025.
This year, several notable trends will be shaping how people are celebrating the spooky season:
Budget-Conscious Halloween Celebrations
Many consumers are more price-conscious this year. They’re seeking affordable ways to enjoy Halloween, focusing on cost-effective costumes, decorations, and treats without compromising on the festive spirit.
How To Leverage This Trend?
Highlighting affordable options and value deals can resonate with shoppers looking to celebrate without overspending.
Preference for Product-Specific Searches
Shoppers are increasingly using specific search terms like “freeze-dried candy” rather than generic ones.
This indicates that consumers know exactly what they want and are actively seeking out particular products that interest them.
How To Leverage This Trend?
Optimize your online listings with precise keywords to ensure your products appear in these targeted searches, making it easier for customers to find exactly what they’re seeking.
Rise in Halloween Makeup Popularity
Costume makeup items such as mascara, body paint, and temporary tattoos are gaining popularity.
There’s also a rise in interest for Korean-influenced makeup styles, showing a trend toward unique and creative costume looks.
How To Leverage This Trend?
Stock up on trendy makeup products and showcase creative makeup ideas to attract consumers eager to experiment with their Halloween looks.
Increase of Group and Couple Costumes
More people are choosing group and couple costumes this year.
Consumers enjoy coordinating outfits with friends and loved ones to enhance the fun and togetherness of Halloween celebrations.
How To Leverage This Trend?
Offer a variety of group and couple costumes or matching accessories to cater to customers looking to celebrate collectively.
Demand for Spooky Social Media Content
Consumers are eagerly engaging with fresh, spooky content on social media platforms.
They seek out Halloween themed posts, videos, and stories to get inspiration and stay connected with the festive community.
How To Leverage This Trend?
Keep your social media channels active with engaging Halloween content to connect with consumers seeking inspiration and entertainment. Posting at the optimal times can significantly increase your content’s visibility and engagement on platforms like Instagram. Learn the best times to post on Instagram in 2025.
Boom in Pet Costumes
Dressing up pets has become more popular than ever.
Pet owners are excited to find adorable costumes for their furry friends, often sharing cute photos and videos online, which proves the trend’s visibility.
How To Leverage This Trend?
Include pet costumes in your product lineup to attract pet lovers and encourage them to share their dressed-up pets on social media.
Embracing Gothic and Dark Aesthetics
There’s a growing fascination with gothic and dark-themed products.
Consumers are drawn to this aesthetic in clothing, accessories, and home decor, incorporating these elements into their Halloween and everyday styles.
How To Leverage This Trend?
Feature gothic and dark aesthetic products prominently to appeal to consumers embracing this trend.
Shift Toward Healthy Treats
Even during Halloween, some consumers are opting for healthier treat options.
They’re interested in sugar-free, organic, or allergen-friendly candies and snacks, reflecting a broader trend toward health-conscious choices.
How To Leverage This Trend?
Offer healthier treat alternatives to cater to health-conscious customers seeking guilt-free indulgence during the festive season.
Halloween Marketing Strategies for Small Businesses in 2025
With Halloween consumer trends of 2025 in mind, it’s time to shift focus to your business’s marketing strategies.
Here are some effective and actionable Halloween marketing strategies to make the most of this spooky season:
Gothic Themed Content Creation for Social Media
Maintaining an active social media presence is important for staying connected with your audience.
By posting Halloween themed content, you can engage followers and attract new customers.
This includes sharing spooky images, festive videos, seasonal stories, and updates related to Halloween.
Advice on Implementation:
Use Themed Graphics: Incorporate Halloween elements like pumpkins, ghosts, and witches into your posts.
Use AI Tools: Use AI to generate creative visuals or automate your posting schedule for consistent engagement.
Interact with Followers: Encourage comments and shares by asking questions or hosting live sessions about Halloween topics.
Post During Peak Engagement Times: Maximize your reach by sharing content when your audience is most active. Check out our guide on the best times to post on TikTok in 2025 to optimize your posting schedule.
Case Study
Fashion brand Killstar, launched a successful Gothic-themed content creation campaign on social media for Halloween. They collaborated with Gothic influencers and photographers to produce visually striking images and videos.
By sharing this content on platforms like Instagram and TikTok, using hashtags such as #KillstarHalloween and #GothicFashion, they effectively engaged their target audience.
Halloween Themed Social Media Contests
Social media contests are an excellent way to boost engagement and interact with your audience.
By hosting a Halloween themed contest, such as a pet costume contest or a healthy Halloween recipe contest, you encourage user-generated content and increase your brand’s visibility.
Advice on Implementation:
Set Clear Rules: Outline how participants can enter, what the prizes are, and any guidelines they need to follow.
Encourage Sharing: Ask participants to share their entries using a specific hashtag related to your brand.
Feature Participants: Highlight contest entries and winners on your social media platforms to recognize their efforts and motivate others.
Case Study
Dunkin Donuts used the power of user-generated content with their #DunkinDressUpContest on Instagram.
They invited participants to share photos of themselves in Halloween costumes using the hashtag #DunkinDressUpContest.
The grand prize was $1,000 and free coffee for a year, which motivated a large number of entries.
The contest not only increased brand visibility on social media but also deepened customer engagement during the Halloween season.
Email Countdown Campaigns
An email countdown campaign builds anticipation as Halloween approaches.
By sending a series of themed emails, you keep your subscribers engaged and excited about upcoming offers or events.
Each email can offer exclusive deals, share spooky stories, or provide Halloween tips.
Advice on Implementation:
- Plan Your Schedule: Decide on the frequency of your emails leading up to Halloween—daily, weekly, or bi-weekly.
- Design Themed Templates: Use Halloween imagery and creative subject lines to grab attention.
- Include Clear Calls to Action: Encourage readers to visit your website, explore new products, or take advantage of special offers.
Case Study
Holland & Barrett executed a creative email countdown campaign for Halloween. They cleverly rebranded themselves as “Horror & Barrett”, a simple name change that effectively captured the Halloween spirit and grabbed subscribers’ attention.
The email intrigued recipients by not revealing the exclusive savings upfront. Instead, it invited them to click on a pumpkin to reveal their special offer, adding an interactive element to the experience.
Interactive Polls and Quizzes
Interactive polls and quizzes engage your audience by providing fun and entertaining content.
They also offer valuable insights into customer preferences and behaviors, which can inform your marketing strategies.
Advice on Implementation:
Choose Engaging Topics: Create Halloween themed quizzes like “Which Halloween Character Are You?” or polls about favorite candies or costumes.
Make It Shareable: Design your polls and quizzes to be easily shared on social media, expanding your reach.
Analyze the Results: Use the data collected to tailor your products or promotions to customer interests.
Leverage AI for Personalization: Use AI-powered tools to personalize quizzes and analyze engagement more effectively. Check out the top AI products of 2025 to enhance your interactive content.
Case Study
Snazaroo effectively used Halloween-themed interactive polls and quizzes to engage their audience.
During their Halloween campaigns this year, they launched a quiz where participants answered questions related to Halloween and magic-themed movies.
The campaign successfully converted social media followers into customers while collecting valuable user data for future marketing efforts.
Spooky Mystery Boxes
Mystery boxes add an element of surprise and excitement for customers.
A Halloween themed mystery box can include a curated selection of products related to the season, encouraging customers to make a purchase to discover what’s inside.
Advice on Implementation:
Curate a Selection: Include popular items, exclusive Halloween products, or new releases in the box.
Promote the Mystery: Emphasize the fun and surprise aspect in your marketing materials.
Provide Pricing Options: Offer mystery boxes at different price points to appeal to a wider range of customers.
Case Study
LUSH Cosmetics implemented an engaging marketing strategy with their “Countdown to Halloween” gift set.
This innovative product offers seven Halloween-themed bath, shower, and body treats, allowing customers to enjoy a new surprise each day leading up to Halloween.
This strategy effectively boosted sales during the Halloween season and strengthened customer loyalty by offering a unique and immersive experience.
Halloween Inspired Flash Sales
Flash sales are short-term promotions that create a sense of urgency, prompting customers to act quickly.
By adding a Halloween theme, such as “Fright Night Flash Sale,” you make the promotion more engaging and relevant to the season.
Advice on Implementation:
Schedule Strategically: Choose times when your audience is most active to maximize participation.
Advertise Ahead of Time: Build anticipation by announcing the flash sale in advance through social media and email.
Offer Attractive Discounts: Provide significant deals to encourage immediate purchases during the sale period.
Case Study
Credit Union of America successfully executed a Halloween-themed flash sale for auto loans over a two-day period in October.
Collaborating with PLAY Creative, they aimed to generate excitement and prompt action among potential borrowers.
Prior to the sale, they directed current members and prospects to a dedicated landing page where individuals could sign up for reminder texts and email alerts about the upcoming flash sale.
Update Your Site Content
Refreshing your website with Halloween themes adds a fun twist to your online presence.
It enhances the user experience by showing attention to detail and embracing the festive spirit throughout your site.
Advice on Implementation:
Incorporate Themed Language: Use Halloween puns and references in your website copy to make it more engaging. Whether it’s product descriptions, blog posts, or calls to action, sprinkling in festive language can delight visitors.
Add Visual Elements: Include Halloween graphics, icons, or animations across your site. Think spooky banners, themed buttons, or a Halloween-themed logo to catch the eye of your audience.
Update Images and Banners: Replace standard images with Halloween-inspired visuals. Show your products in a Halloween setting or create special graphics for the season.
Maintain Clarity: Ensure that all themed elements enhance rather than hinder usability. The site’s navigation and essential information should remain clear and accessible despite the spooky additions.
Case Study
Spirit Halloween updated their website with Halloween-themed content to boost customer engagement and drive sales.
They added spooky language, visuals, and interactive elements while keeping the site clear and easy to navigate.
This approach created a fun and memorable shopping experience that resonated with customers during the Halloween season.
Top 10 Best Selling Halloween Items
As we explore the Halloween shopping trends of 2025, certain products are standing out as the top selling Halloween items on Amazon that consumers are eagerly adding to their carts.
Knowing what these items are and why they’re so popular can help businesses align with current Halloween consumer spending patterns.
To explore the most popular and trending digital artworks for Halloween, check out our guide on the top-selling digital artworks & prints on Etsy. This resource highlights unique pieces that can add a personalized touch to your Halloween festivities.
3D Bat Wall Decorations For Halloween
What It Is: A set of 3D bat stickers made from black PVC that you can fold to create a flying effect.
They come in various sizes and shapes and can stick to walls, windows, doors, and other smooth surfaces.
Why It’s a Top Seller: These bat decorations are an easy and affordable way to transform any space into a spooky scene.
They’re versatile and can be combined with other Halloween decor like skulls and spider webs.
People love them because they add a realistic and eerie touch to homes, making them a favorite among the top selling Halloween items this year.
Halloween Themed Outdoor Solar Scary Eyeball Lights
What It Is: Solar-powered eyeball lights that sway in the wind, featuring bloodshot green eyes. They’re designed for outdoor use to add a haunting glow to gardens and pathways.
Why It’s a Top Seller: These eyeball lights combine spooky aesthetics with eco-friendly solar power.
The eerie glow and movement create a chilling atmosphere perfect for Halloween parties or greeting trick-or-treaters.
Easy to install and maintain, they appeal to consumers looking for unique outdoor decorations, placing them among the top selling Halloween items.
Spooky Ghost Decor with String Lights
What It Is: Standing ghost figures that include battery-operated string lights. Each ghost stands 49 inches tall and is easy to assemble.
Why It’s a Top Seller: These glowing ghosts are both spooky and cute, making them suitable for all ages.
They can be placed indoors or outdoors, adding a festive touch to front doors or yards.
Consumers appreciate the simple assembly and the haunting vibe they bring, which is why they’re a top choice in the Halloween shopping trends of 2025.
Halloween Themed Tray Decor
What It Is: A set of miniature wooden Halloween signs and a bead garland designed to decorate tiered trays, shelves, mantels, or tabletops.
Why It’s a Top Seller: These small signs add a fun Halloween touch to home decor without being overwhelming.
Made from durable wood, they look gorgeous and can be easily mixed with other decorations.
People love how they enhance their spaces subtly, making them one of the top selling Halloween items.
Inflatable Pumpkin Decorations for Halloween
What It Is: An inflatable pumpkin that lights up with built-in LED lights. It’s quick to inflate and can be used both indoors and outdoors.
Why It’s a Top Seller: Inflatable decorations are eye-catching and fun.
This smiling pumpkin is easy to set up and comes with everything needed to secure it to the ground.
Its bright lights make it stand out at night, attracting neighbors and guests. Its ease of use and festive appeal make it a hit among consumers.
Halloween Garland with Lights
What It Is: An 8.86-foot garland featuring black branches, maple leaves, bats, and pumpkins, illuminated by 72 LED lights in purple and orange.
It operates on batteries and offers eight different flashing modes.
Why It’s a Top Seller: This garland combines classic Halloween symbols with vibrant lights to create a spooky atmosphere.
Its flexibility allows users to shape it as they like, making it suitable for walls, fireplaces, or tabletops.
The automatic timer and memory function add convenience, which consumers appreciate, making it one of the top selling Halloween items.
Halloween Burlap Table Runner
What It Is: A table runner made from 100% jute burlap, measuring 14x72 inches. It’s designed with Halloween themes to enhance dining tables.
Why It’s a Top Seller: This table runner adds a rustic and spooky touch to meals and parties.
It’s easy to care for and fits tables that seat 4-6 people.
Consumers enjoy how it captures the Halloween spirit and serves as a perfect backdrop for pumpkins or other centerpieces.
Black and White Pumpkin Decorations for Halloween
What It Is: Hand-painted foam pumpkins in black and white, designed for tabletop, shelf, or tiered tray decor.
Why It’s a Top Seller: These pumpkins offer a stylish and timeless look that fits well with various decor styles.
They’re lightweight, easy to clean, and add a cute touch to homes.
Their classic color combination appeals to those looking for elegant Halloween decorations, making them popular in the Halloween shopping trends of 2025.
Flameless Halloween Candles
What It Is: Battery-operated LED candles with Halloween themed decals like skulls, spider webs, and bats.
They feature a 6-hour timer function and provide a realistic flickering effect.
Why It’s a Top Seller: Safety and convenience make these candles a favorite.
They offer the ambiance of real candles without the risk of fire, which is great for homes with children and pets.
The timer function ensures they turn on and off automatically, and the spooky designs add to the festive atmosphere.
Halloween Tiered Tray Decor
What It Is: A set of five wooden Halloween-themed miniature signs and a bead garland, crafted from premium paulownia wood known for its strength and durability.
These 3D signs feature adorable and spooky designs that add a touch of eerie atmosphere to your home decor.
Why It’s a Top Seller: The miniature signs are versatile, making them perfect for tucking into cupboard displays, adorning mantels and shelves, or enhancing a Halloween tiered tray setup.
Guests and trick-or-treaters are delighted by these bewitching accessories, which create an inviting and festive backdrop for parties and gatherings.
The combination of high-quality materials and wide application makes this set a must-have, securing its place among the top selling Halloween items.
FAQ: Frequently Asked Questions About The Halloween Shopping Trends of 2025
Here are the most frequently asked questions about the Halloween Shopping Trends of 2025:
What are the best Halloween marketing strategies for small businesses?
Small businesses can boost their Halloween sales by implementing strategies such as creating Halloween-themed social media content, hosting social media contests like pet costume or healthy recipe contests, launching email countdown campaigns, offering interactive polls and quizzes, providing Halloween-themed mystery boxes, running Halloween-themed flash sales, and updating their FAQ experience with spooky themes. These strategies engage customers and align with the latest Halloween Shopping Trends of 2025.
What are the most popular Halloween costumes in 2025?
In 2025, popular Halloween costumes include characters from recent movies, TV shows, and video games. Group and couple costumes are trending upwards, with Mario Bros’ Luigi outfit being a best-seller, showing the increasing popularity of duo or group costumes. Gothic and dark aesthetics are also on the rise, as well as costumes inspired by pop culture and Korean-influenced makeup styles.
How much money is estimated to be made from Halloween in the US in 2025?
US shoppers are expected to spend about $11.7 billion for the Halloween season in 2025, which is slightly less than the previous year’s all-time high of $12.2 billion. This significant amount highlights the importance of Halloween consumer spending in the retail market.
When should I start shopping for Halloween?
The best time to start shopping for Halloween is in September. Approximately 30% of US consumers begin their Halloween shopping then, making it the most common time to buy. Early shopping allows you to find the best selection and take advantage of early deals, aligning with the Halloween Shopping Trends of 2025.
What are Halloween shoppers spending the most money on?
Halloween shoppers are primarily spending money on costumes, candy, and decorations. On average, Americans plan to spend about $32 on candy and close to $34 on both decorations and costumes. This balanced spending shows that all three categories are significant components of Halloween celebrations.
How can I create a marketing campaign for Halloween?
To create an effective Halloween marketing campaign, focus on engaging your audience with themed content and promotions. Incorporate strategies like spooky social media posts, interactive contests, email countdowns, and themed flash sales. Understanding the latest Halloween Shopping Trends of 2025 and tailoring your offerings to match consumer interests can enhance the success of your campaign.
What are the consumer spending trends for Halloween in 2025?
Consumer spending trends for Halloween in 2025 include increased price-consciousness, with shoppers seeking affordable ways to celebrate. There’s a rise in product-specific searches, a surge in the popularity of Halloween makeup, and a trend towards group and couple costumes. Consumers are also engaging more with spooky content on social media, showing a preference for pet costumes, embracing gothic and dark aesthetics, and shifting toward healthier treats.
What are the top-selling Halloween items on Amazon in 2025?
Top-selling Halloween items on Amazon in 2025 include:
- 3D Bat Wall Decorations
- Outdoor Solar Scary Eyeball Lights
- Spooky Ghost Decor with String Lights
- Halloween Tiered Tray Decor
- Inflatable Pumpkin Decorations
- Halloween Garland with Lights
- Burlap Table Runner with Halloween Themes
- Black and White Pumpkin Decorations
- Flameless Halloween Candles
These items are popular because they enhance festive atmospheres and align with current Halloween Shopping Trends of 2025.
Conclusion
Embracing the latest Halloween Shopping Trends of 2025 is your ticket to a successful and profitable spooky season.
By understanding consumer behaviors and implementing these practical Halloween marketing strategies, your small business can stand out and boost sales.
Tap into the festive spirit, connect with your customers, and make this Halloween a memorable one for both your business and your shoppers.
