Guide To Best Times to Post on TikTok in 2025

TikTok became the most downloaded app just a year after acquiring Musical.ly for $1 billion in 2017, and now has over 1 billion monthly active users.

It has helped both creators and businesses increase engagement and sales with its short-form video content. In fact, 88% of small businesses reported higher sales from TikTok promotions in 2024.

With this post, you will understand why posting time on TikTok matters for visibility and how you can use posting data and analytics for better engagement. Here’s a quick overview:

• Importance of Posting Time on TikTok
• Best Times to Post on TikTok by Country
• Best Times to Post on TikTok by Industry
• Step-by-Step Guide on Finding the Right Time To Post on Tiktok for Your Audience
• Tips for Maximizing TikTok Insights

and more insights to help you achieve the full potential of your TikTok creator account.

Best Times to Post on TikTok for Maximum Engagement

Before getting into the details, let’s quickly review the best times to post on TikTok by country and time zones all together:

Source: RecurPost

Why Posting Time Matters on TikTok in 2025

The time you post on TikTok can have a big impact on how well your content performs. TikTok’s algorithm tends to favor recent posts, meaning your videos are more likely to be shown on users’ For You pages shortly after you upload them.

• TikTok’s User Base: TikTok’s large and diverse user base includes a wide range of age groups and interests. Posting at times when your target audience is most active helps ensure your content reaches the right people at the right time.
• Engagement Metrics: TikTok is known for high user engagement, with users frequently liking, sharing, and commenting on content. Posting during peak activity times increases the chances of your content being interacted with, helping it gain more visibility.
• Understanding TikTok’s Algorithm: The algorithm prioritizes recent and relevant posts based on users’ past interactions. By posting when your audience is most active, you increase the likelihood of your video being featured on the “For You” page.
• Why Timing is Key for Visibility: Timing directly affects the visibility of your content. Videos that receive quick interactions are more likely to be pushed to a larger audience by the algorithm, making it crucial to post when your followers are most engaged.

Best Times To Post On TikTok by Country

The best times to post can change based on when your followers are most active. The main thing to focus on is where your audience is located.

If your followers are in different regions, things like time zones, user habits, and how they use the platform can affect the ideal posting time.

What are the best times to post on TikTok in the USA?

The best times to post in the USA are early morning (6 AM to 10 AM) on Monday and afternoons (2 PM to 5 PM) on Tuesday. Evening hours from 8 PM to 11 PM work well for Wednesdays.

What are the best times to post on TikTok in Australia?

In Australia, the best times are late mornings (10 AM to 12 PM) and evenings (8 PM to 10 PM), particularly on Mondays and Fridays.

What are the best times to post on TikTok in Canada?

In Canada, posting at 10 PM on Mondays and early mornings at 9 AM on Tuesdays yields the best engagement.

What are the best times to post on TikTok in Europe?

In Europe, TikTok users are most active from 10 AM to 2 PM on Mondays, with activity spread throughout the mornings and late evenings for the rest of the week.

What are the best times to post on TikTok in the UK?

In the UK, the best times to post are early mornings (6 AM to 10 AM) on Mondays and afternoons (2 PM to 5 PM) on Tuesdays.

What are the best times to post on TikTok in Singapore?

In Singapore, the best time to post is between 7 PM and midnight, as users are most active during evening hours.

What are the best times to post on TikTok in the Philippines?

For users in the Philippines, the best times to post on TikTok are early mornings (6 AM to 10 AM) and late nights around 10 PM on Mondays.

What are the best times to post on TikTok in Malaysia?

In Malaysia, the best times to post on TikTok are Tuesdays at 9 PM, Thursdays at 12 PM, and Fridays at 5 PM.

What are the best times to post on TikTok in Ireland?

In Ireland, the best times to post on TikTok are early mornings at 6 AM and late nights around 10 PM on Mondays.

What are the best times to post on TikTok in Turkey?

The best times to post on TikTok in Turkey are usually after work, when people have more time to relax and scroll through social media. This boosts engagement on TikTok posts. The ideal time to post on TikTok in Turkey is between 7 PM and 10 PM.

What Is the Best Day To Post on TikTok Globally?

The best day to post on TikTok globally is Tuesday, followed closely by Friday.

These days generally see higher engagement rates as users are more active during midweek and at the start of the weekend.

On Tuesdays, posting between 2 PM and 5 PM typically gives the best results, while Fridays are ideal for evening posts between 7 PM and 10 PM.

Best Times to Post on TikTok For Different Industries

Source: Recur Post

The best times to post on TikTok can also vary depending on different industries, as different audiences have their own patterns of activity.

Industry-specific factors like user habits, content type, and peak interest periods all play a role in determining the ideal time to post.

When is the Prime Time for Posting on TikTok for Ecommerce

For ecommerce businesses, the best times to post on TikTok are during weekdays, especially from 1 PM to 3 PM when users are likely browsing during lunch breaks.

Evenings from 7 PM to 9 PM are also effective, as people unwind and may be in a relaxed mood, ready to explore and make purchases.

Don’t forget to check out the best ecommerce podcasts and the latest 2025 ecommerce newsletters for fresh ideas to enhance your ecommerce strategy.

When Should You Post on TikTok for Fashion and Beauty Industries

For fashion and beauty brands, the best times to post are on Thursdays and Fridays between 3 PM and 6 PM.

During these hours, users are often planning their weekend outfits and looks, making them more likely to engage with beauty and fashion content.

For further market research, exploring the best online shoe stores in the UK can provide valuable insights into consumer preferences and trends within the fashion industry.

What Time Range Works Best for TikTok for Food and Beverage Industry

If you’re in the food and beverage industry, the best times to post on TikTok are between 11 AM and 1 PM for lunch ideas, and from 5 PM to 7 PM for dinner inspiration.

These times align with when people are searching for new meal ideas and planning their next meal.

When are the Best Times to Post on TikTok for Entertainment and Music Industry

The best times to post on TikTok for entertainment and music-related content are on Fridays between 8 PM and 10 PM, and Saturdays from 2 PM to 4 PM.

These time slots capture users who are looking for fun and relaxation as they wind down for the weekend.

What are the Ideal Times to Post on TikTok For Tech and Gaming Industry

For tech and gaming content, the optimal time to post is from 7 PM to 9 PM on weekdays.

This is when users tend to unwind after work or school, making it a great time to showcase the latest gadgets or gaming trends.

How To Find the Best Times To Post on Tiktok for Your Audience

The easiest way to find the best times to post on TikTok is by using its built-in analytics tool.

TikTok offers two account types: business and personal.

If you’re using TikTok for business, switching to a business account provides more detailed insights into your content and audience. However, personal account analytics are also available and work well for basic performance tracking.

Here’s a step-by-step guide on finding the best times to post on TikTok for your audience:

Intermediate

5 min

Step 1Switch to a TikTok Business Account

Step 2Go to “Settings and Privacy”

Step 3Select “Account”

Step 4Click on to "Switch to a Business Account"

Step 5Fill out the categorization section

Step 6Congratulations!

Step 7Access Analytics

Step 8Check Your Analytics

Step 9Analyze Your Content and Audience

Key Insights for Improving TikTok Posts Using Analytics

Here are the key insights you can gain from TikTok analytics to optimize your posts and boost engagement.

• Track Audience Behavior Patterns: Use TikTok analytics regularly to monitor how your audience’s activity changes over time. This will help you adjust your posting schedule based on when your followers are most active, ensuring your content reaches them at the best possible time.
• Experiment with Different Times: Don’t rely on one specific posting time. Try posting at different times to see which hours generate the most engagement. By experimenting, you can find the best time slots for your particular audience.
• Engage with Followers: Interaction is key to boosting your post’s visibility. Respond to comments and engage with your followers to encourage more interactions. The more engagement your content receives, the higher the chances TikTok’s algorithm will promote it to a wider audience.

FAQ: Best Times to Post on TikTok

Here are all the answers to your frequently asked questions about the best times to post on TikTok:

What are the best times to post on TikTok in 2024?

The best times to post on TikTok in 2024 vary depending on your audience’s location and habits. Generally, the most active times are mornings between 6 AM and 10 AM and evenings from 7 PM to 11 PM.

How can I find the best times to post on TikTok for my account?

The best way to find your ideal posting times is by using TikTok’s built-in analytics tool. It shows you when your audience is most active, allowing you to adjust your posting schedule for maximum engagement.

What are the best times to post on TikTok for businesses?

For businesses, the best times to post are usually during lunch breaks (12 PM to 3 PM) and in the evening (7 PM to 9 PM) when users are more likely to engage with content after work or during downtime.

What are the best times to post on TikTok in the USA?

In the USA, the best times to post are typically early mornings (6 AM to 10 AM) and evenings (7 PM to 11 PM). Activity peaks on weekdays, especially Mondays and Tuesdays.

What are the best times to post on TikTok in Europe?

In Europe, TikTok users are most active between 10 AM and 2 PM on weekdays. Posting between these hours helps your content reach more viewers.

What are the best times to post on TikTok for the UK?

In the UK, the best times to post are mornings from 9 AM to 11 AM and evenings between 7 PM and 9 PM. Fridays and weekends see higher engagement.

What are the best times to post on TikTok in EST?

For TikTok users in Eastern Standard Time (EST), the best times are from 6 AM to 9 AM in the morning and 7 PM to 11 PM in the evening.

How can I use TikTok analytics?

To use TikTok analytics, switch to a business account and access the “Analytics” section under “Settings.” Here, you can track audience activity, video performance, and engagement metrics, which help you optimize your posting schedule. Using TikTok analytics is a great way to find the best times to post on TikTok, as it provides ideal timing for your specific audience.

How can I find the best times to post on TikTok for my audience?

You can find the best times to post on TikTok for your audience by switching to a business account and navigating to the “Analytics” section. The audience analytics will help you identify the ideal posting times. There, you’ll see detailed information about your followers, including when they are most active.

What are the best times to post on TikTok for Saturday?

The best times to post on TikTok on Saturdays are generally between 10 AM and 1 PM and again in the evening from 7 PM to 9 PM, when users are more likely to be browsing and engaging with content.

What are the best times to post on TikTok for Wednesday?

The best times to post on TikTok on Wednesdays are typically between 11 AM and 2 PM, as well as in the evening from 7 PM to 9 PM. Midweek tends to have higher engagement, especially during lunch breaks and after work hours.

Conclusion

TikTok’s analytics help you to find the best times to post on TikTok and understand your audience’s behavior. Experimenting with different times and consistently engaging with your audience will help you get better results over time.

Ultimately, the key is to stay consistent, post regularly, and adjust your strategy based on the data you collect from your TikTok account.

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