With numerous digital marketing agencies in London offering exceptional services, we’ve compiled a list of the 10 most effective Google Ads agencies in London, highlighting their expertise, approach, and success stories.
Our article provides an overview of PPC Agencies in London by focusing on their:
- Expertise: We explore what each PPC Agency brings to the table, highlighting their strengths in pay-per-click advertising and digital marketing.
- Approach: We look at how they work with clients, including their workflow, teamwork, and commitment to delivering outstanding results.
- Success Stories: We also share examples of each agency’s successful projects, showing how they’ve driven real impact and substantial growth.
Here are the best PPC agencies for eCommerce companies in the UK, along with their exceptional services:
Push Group
Push Group is a digital marketing agency with a strong presence in the UK and across Europe.
They specialize in delivering Google Ads solutions and excel in creating high-performing campaigns for clients ranging from large enterprises to ambitious startups.
Expertise
As a recognized Google Ads Agency, Push Group offers a comprehensive suite of services designed to enhance and scale online advertising efforts across various industries:
- Google Ads Management: Push Group helps brands maximize their ROI through expertly managed Google Ads campaigns, utilizing advanced targeting techniques, keyword research, and continuous optimization to drive significant results.
- Paid Search & PPC Advertising: Their team excels in developing and executing effective PPC strategies that increase visibility, drive traffic, and generate high-quality leads for businesses.
- Display & Video Advertising: Push Group delivers impactful display and video ad campaigns, leveraging engaging creatives and strategic placements to capture the audience’s attention and enhance brand awareness.
- Shopping Ads: Specializing in Google Shopping campaigns, Push Group ensures that e-commerce clients achieve optimal performance with product listings that stand out and convert.
- Local & International Campaigns: Push Group supports brands in expanding their reach both locally and internationally by tailoring campaigns to specific markets, languages, and customer behaviors.
Their Approach
Push Group focuses on innovative strategies and in-depth market analysis to drive substantial growth for clients, particularly in competitive sectors such as retail, finance, and technology.
They are committed to sustainability, with initiatives aimed at reducing carbon footprints and promoting eco-friendly practices within their campaigns.
The agency fosters a culture of continuous improvement, encouraging team members to pursue ongoing education and professional development to stay at the forefront of digital marketing trends.
Case Studies
Intec Bracket:Faced challenges with automated campaigns, leading to poor budget control and high storage fees. By implementing smart bidding software and strategic campaign segmentation, Push Group improved ad revenue by 350% and increased ROAS by 46%.
Which Health Insurer (WHI): Needed high-converting leads at a competitive CPA in a saturated market. Through keyword optimization, audience targeting, and CRO, Push Group increased lead volume by 2000% and decreased CPA by 20% within a year.
Circus PPC
Circus PPC is a specialized pay-per-click (PPC) agency based in Leeds, UK. Known for their strategic and focused approach, they provide tailored PPC solutions that drive significant growth and enhance online presence for their clients.
Expertise
As a leading PPC agency, Circus PPC offers a comprehensive array of services designed to optimize and expand clients’ online advertising efforts:
- Search Campaigns: They aim to increase sales by over 150% within the first three months through precise keyword targeting and optimization.
- Shopping Campaigns: Their campaigns deliver high user engagement and maintain a low cost-per-click (CPC), enhancing retailer performance.
- International Campaigns: They manage PPC accounts across six continents, 35 countries, and 16 languages, helping clients achieve global expansion.
- Display Advertising: The agency captures audience attention and boosts brand awareness with visually engaging ads.
Social Media Advertising: They run targeted campaigns on platforms such as Facebook, Instagram, and LinkedIn to promote brand and product awareness. - Outsourcing Services: The agency provides comprehensive support, including keyword and competitor research, account setup, campaign management, optimization, and detailed reporting.
Their Approach
Circus PPC is committed to delivering honest, data-driven, and flexible solutions tailored to each client’s specific needs.
They focus on building long-term relationships based on trust and proven results, emphasizing continuous improvement and innovation.
Their team of experts reviews and optimizes campaigns daily to ensure maximum efficiency and effectiveness.
Case Studies
The Lighting Company: Since partnering with Circus PPC in April 2023, The Lighting Company experienced a 922% increase in Black Friday revenue and a 1733% increase in Cyber Monday revenue, with cost of sales improvements of 38% in November and 51% across Q4.
Trade Furniture: In 2023, Circus PPC’s strategic adjustments led to a 199% increase in revenue over the 4-day Black Friday period, with spikes of 410% on Cyber Monday and 72% on Black Friday. November saw a 59% increase in revenue and an 84% increase in sales.
One PPC Agency
One PPC Agency is a UK-based digital marketing firm specializing in pay-per-click (PPC) advertising across various platforms including Google Ads, Facebook Ads, LinkedIn Ads, and more.
Their goal is to craft successful advertising campaigns that drive profitable business growth.
Expertise
One PPC Agency offers a range of services designed to optimize and enhance online advertising campaigns:
- Google Ads Management: They manage and optimize Google Ads campaigns to increase sales, improve ROI, and reduce cost per acquisition (CPA).
- Facebook Ads Management: They develop targeted Facebook ad campaigns that drive high click-through rates, conversions, and brand awareness.
- LinkedIn Ads Management: Utilizing LinkedIn’s professional network, they generate quality leads and increase engagement for B2B clients.
- Microsoft Ads Management: They expand reach and capture additional search traffic using Bing’s advertising network.
- Amazon Ads Management: They implement strategies to boost product visibility and sales on Amazon, ensuring a higher ROI.
- Twitter Ads Management: They create and manage Twitter ad campaigns to engage with audiences and enhance brand presence.
Their Approach
One PPC Agency employs a combination of commercial acumen and a creative, data-driven approach to develop effective campaigns.
They focus on selecting the most relevant targeting options tailored to each client’s industry, budget, and goals.
Their services are marked by a flexible, personalized approach, emphasizing transparent communication and detailed reporting.
Case Studies
Click Mortgages: With declining Google Ads profits, One PPC Agency optimized the account structure and implemented A/B testing for ads and landing pages. This reduced costs, increased lead volume by over 30%, and expanded advertising to Facebook and Microsoft Bing.
CamperBuyer.com: One PPC optimized Google campaigns and launched targeted Facebook ads using detailed personas, resulting in a 75% increase in leads over 12 months and expanding the company’s digital presence.
Bravr
Bravr is a digital marketing agency based in London, specializing in paid search and pay-per-click (PPC) advertising. They assist businesses in boosting leads, sales, and brand awareness through expertly managed PPC campaigns.
Expertise
Bravr provides a comprehensive array of services to optimize and enhance online advertising campaigns:
- Campaign Setup: They create tailored PPC campaigns, including keyword research, ad copy creation, and landing page development to drive leads, sales, and brand awareness.
- Optimization: Bravr continuously reviews and refines campaigns, focusing on variables such as keywords, match types, audiences, devices, locations, ad copy, and landing pages to improve performance.
- Management: They manage PPC campaigns to maximize traffic, leads, and conversions, ensuring effective budget utilization.
- Paid Social: They develop and manage paid social media campaigns on platforms like Facebook and LinkedIn to reach targeted audiences and achieve marketing goals.
- Paid Search: Bravr provides Google Ads management services to generate website traffic, leads, and conversions, focusing on effective budget management.
Their Approach
Bravr emphasizes strong foundations, continuous monitoring, and iterative improvements for PPC campaigns.
They align with consumer expectations, optimize bids intelligently, and maintain a clear understanding of client objectives.
Their strategy includes in-depth research, meticulous campaign design, and ongoing optimization to drive traffic, conversions, and profitability.
Case Studies
Trustatrader: Through Bravr’s SEO and social media strategies, Trustatrader achieved a 425% increase in first-page positions and a 65% rise in organic users.
SS&C: Bravr’s efforts resulted in a 153% increase in Twitter followers, a 102% rise in LinkedIn followers, and a 52% growth in Facebook fans, expanding SS&C’s social media influence and online presence.
Eskimoz
Eskimoz is a digital marketing agency based in London, specializing in paid media and performance marketing. They excel at creating compelling advertising strategies that increase revenue by effectively reaching and converting audiences throughout the customer journey.
Expertise
Eskimoz offers a comprehensive range of services designed to enhance and maximize the effectiveness of paid media campaigns:
- Paid Search: They optimize Google Ads to improve ROI and increase traffic, leads, and conversions.
- Paid Social: Managing advertising on social media platforms like Facebook and LinkedIn, they target specific audiences to achieve precise marketing goals.
- Programmatic Advertising: Utilizing advanced programmatic targeting and creatives to maximize ad performance.
- Amazon Advertising: Leveraging the full potential of the Amazon Marketplace to boost e-commerce sales.
- App Store Advertising: Enhancing app visibility, downloads, and ROI through targeted ads in app stores.
Their Approach
Eskimoz employs a data-driven approach to paid media, aligning campaigns with client objectives and continuously optimizing for superior performance.
Their strategy includes thorough research, precise targeting, and relentless optimization to deliver impactful results and maximize ROI.
Case Studies
Beaufort & Blake: Eskimoz optimized Google Ads to complement existing Meta campaigns, resulting in a 29% increase in ROI and a 105% increase in spending with a monthly budget of £20K.
Gophr: Eskimoz enhanced SEO and PPC performance, leading to a 185% increase in organic traffic revenue and a 49% increase in Google Ads revenue over five years, positioning Gophr first for target keywords.
The Brains
The Brains is a multi award-winning PPC agency that maximizes paid advertising revenue through data-driven strategies and automation.
They offer a full range of PPC management and paid search advertising services to help businesses grow, including Google Ads, Remarketing, Display Advertising, YouTube Advertising, and Amazon Sponsored Ads.
Expertise
The Brain provides comprehensive PPC services to boost revenue and achieve business objectives:
- Google Ads: Managing and optimizing campaigns to reach target audiences actively searching for products or services, generating revenue and leads.
- Remarketing: Re-engaging and nurturing pre-existing leads to encourage repeat purchases.
- Display Advertising: Creating image, text, and video-based ads with a massive reach to increase brand awareness.
- YouTube Advertising: Reaching billions of potential customers on YouTube to generate and nurture leads.
- Amazon Sponsored Ads: Enhancing eCommerce sales and brand awareness through Amazon’s advertising program.
Their Approach
The Brains’ approach involves using data analytics, audience insights, and creative strategies to improve return on advertising spend (ROAS).
They help clients build and manage high-performance campaigns, optimize existing ones, and set up powerful automations for efficiency.
Case Studies
Pictory: The Brains developed a data-driven PPC campaign for Pictory, increasing site traffic by 190% and improving the click-through rate (CTR) by 27%.
Balkan Holidays: Post-COVID-19, The Brains revived Balkan Holidays’ PPC strategy, yielding 2,564 conversions over three months, maintaining a cost per acquisition (CPA) of £8.63, and increasing keyword visibility by 74%.
Greenlight
Greenlight is a multi-award-winning digital marketing and commerce agency based in London.
Specializing in paid search and shopping, programmatic display, SEO, and content marketing, they craft innovative strategies that drive substantial growth across various industries.
Expertise
Greenlight provides a comprehensive suite of PPC and paid search services designed to maximize performance and achieve results:
- Paid Search: They develop smart strategies enriched with audience data to ensure messages reach the appropriate audience at the right time, including account audits, builds, restructures, and ad copy creation. They stay ahead by leveraging the latest industry changes and betas.
- Shopping Campaigns: They manage Shopping feeds and campaigns, using tools like Intelligent Reach to optimize product titles, descriptions, and custom labels at scale.
- International Expansion: They translate and localize campaigns for global markets with native language capabilities.
- Amazon Marketing Services (AMS): They boost e-commerce sales through Amazon’s advertising programs.
- Google Display Network (GDN): They design and implement display advertising campaigns to increase brand awareness and engagement.
Their Approach
Greenlight emphasizes continuous testing and data-driven decision-making. They maintain a balance between automation and human expertise to optimize PPC performance, ensuring campaigns are efficient and scalable.
Their team of international specialists is accredited in Google Ads, Microsoft Ads, and Search Ads 360, and is dedicated to solving problems and fostering growth through meticulous optimization and innovative strategies.
Case Studies
Finance Industry – L&G Campaign: Greenlight’s ‘Psychology Strand’ campaigns for L&G led to a 280% increase in completed applications, a 523% increase in conversion rates, an 80% reduction in CPA, and a 1098% increase in revenue.
Audio Network – Display Campaign Optimization: Greenlight optimized display campaigns for Audio Network, resulting in 722 new registrations, a 300% increase in conversion rate, a 275% reduction in cost per conversion, and a 150% increase in click-through rate.
Pepper PPC Agency
Pepper PPC Agency, based in London, employs a profit-over-traffic approach to PPC marketing. They help businesses across the UK grow by ensuring brands reach the right audience at the right time.
Expertise
Pepper PPC Agency offers a comprehensive array of PPC services:
- PPC Account Creation: They set up and structure PPC accounts to optimize performance and enhance reporting.
- Attribution and Conversion Tracking: The agency tracks conversions and attributes them accurately to gauge ROI effectively.
- International PPC Campaigns: They manage and optimize PPC campaigns across different countries and languages.
- PPC Demographics Targeting: Ads are targeted based on key demographics such as age, gender, and location.
- eCommerce PPC: They create and manage PPC campaigns specifically tailored for eCommerce businesses.
Their Approach
Pepper PPC Agency’s approach is rooted in a deep understanding of client challenges and goals. This begins with thorough research and strategic planning.
They pinpoint the most effective paid marketing strategies through detailed competitor and market analysis.
Continuously testing, learning, and optimizing, they provide transparent reports to ensure clients are well-informed of progress and results, all geared towards maximizing profitability and meeting client objectives.
Case Studies
Online Butcher: Pepper PPC Agency advised on PPC and website optimization for a B2C transition, generating £21,193 in revenue within 7 months, with a 62% increase in conversion rate and a 48% increase in return on ad spend.
Speech Buddies: A revamped PPC strategy led to a 44% reduction in costs, a 360% increase in conversion rate, and a 93% increase in conversions, significantly boosting profitability and campaign effectiveness.
PPC Geeks
PPC Geeks is a highly regarded PPC management agency in the UK, known for its expert team and data-driven strategies.
They are dedicated to maximizing ROI for their clients across various platforms, ensuring optimal performance through customized solutions and thorough audits.
Expertise
PPC Geeks offers an extensive array of PPC services:
- PPC Management: They create and optimize PPC campaigns to enhance ROI and drive targeted traffic.
- Conversion Tracking: Implementing comprehensive conversion tracking software to accurately measure campaign success.
- Target Audience Analysis: They utilize data to accurately target the right audience on the appropriate platforms.
- Display, Retargeting, Social Campaigns: Managing campaigns across various channels, including Google, Facebook, Bing, LinkedIn, Amazon, Twitter, YouTube, and TikTok.
- Custom Reporting & Performance Reviews: They provide detailed reports and conduct regular performance reviews to track progress and optimize campaigns.
Their Approach
PPC Geeks employs a thorough and data-driven approach to PPC management. Starting with complete account setup and analysis, they understand the client’s target demographic, campaign goals, and creative output.
Each client is paired with a dedicated, certified PPC manager who sets KPIs aligned with business objectives.
The agency integrates ads with websites, landing pages, analytics, and social media platforms, ensuring all aspects are tracked, monitored, and optimized based on insights.
Case Studies
KLC School of Design: PPC Geeks improved conversion rates, achieving a 60% reduction in spend, a 927% increase in quality conversions, and a 673% return on ad spend.
Patrol Store: PPC Geeks enhanced digital presence and profitability, leading to an 83% increase in spend, an 85% increase in sales, a 30% increase in conversion rates, and a 23% increase in click-through rates.
Maple Forest
Maple Forest is a dedicated PPC management agency based in London, focusing on ROI-driven PPC campaigns for eCommerce and lead generation businesses.
They have over 15 years of experience in growing clients’ PPC marketing strategies and ensuring significant returns on investment.
Expertise
Maple Forest offers a comprehensive range of PPC services:
- PPC Search Campaigns: Maple Forest creates and manages campaigns to enhance visibility and conversions.
- Google Shopping Campaigns: They optimize product listings to increase sales and ROI.
- Display Campaigns: The agency implements visually engaging ads to boost brand awareness.
- Remarketing & RLSA Campaigns: They re-engage previous visitors to drive conversions.
- Video Advertising: Maple Forest utilizes platforms like YouTube and TikTok to capture engaged audiences.
- Social Advertising: The agency targets customers on social networks to maximize reach.
Their Approach
Maple Forest’s approach is process-driven, focusing on achieving and exceeding client goals. They start by auditing existing accounts, performing keyword research, and analyzing competitors.
Based on these insights, they create tailored strategies, build robust PPC campaigns, and continuously optimize them through testing and iteration.
Case Studies
SovTech: Maple Forest restructured Google Ads campaigns, resulting in a 38% reduction in CPL, a 78% increase in leads month-on-month, and improved business opportunities through targeted service areas.
EcoLiving: Maple Forest launched targeted Facebook Ads campaigns, achieving a 700% increase in leads and a 1543% return on ad spend, driven by strong creative content.
FAQ on Google Ads Agencies in London
1) What is a PPC agency?
A PPC (Pay-Per-Click) agency specializes in managing paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media channels. They focus on driving targeted traffic to a website and maximizing ROI through strategic ad placements and optimizations.
2) Why should I hire a PPC agency in London?
Hiring a PPC agency in London offers access to local expertise, a deep understanding of the UK market, and the convenience of working with professionals in the same time zone. London agencies often have experience with diverse industries and can provide tailored strategies for businesses of all sizes.
3) How do PPC agencies in London charge for their services?
PPC agencies typically charge based on a percentage of the ad spend, a flat monthly fee, or an hourly rate. Some agencies may also offer performance-based pricing models where fees are tied to the results achieved.
4) What services do PPC agencies offer?
Services include keyword research, ad creation, bid management, landing page optimization, conversion tracking, reporting and analytics, remarketing, and ongoing campaign optimization. Many agencies also offer complementary services like SEO, social media marketing, and content creation.
5) How do I choose the best PPC agency in London for my business?
Consider factors such as the agency’s experience, expertise in your industry, client testimonials, case studies, pricing structure, and the quality of their customer service. It’s also helpful to have a consultation to discuss your goals and see if their approach aligns with your needs.
6) What are the benefits of using a PPC agency over managing campaigns in-house?
PPC agencies bring specialized knowledge, experience, and tools that can improve campaign performance. They save you time, provide expert insights, and continuously optimize your campaigns to achieve better results. Agencies also stay updated with the latest trends and platform changes.
7) How long does it take to see results from PPC campaigns managed by an agency?
Results can vary based on factors such as industry competition, budget, and campaign complexity. Generally, it’s possible to see initial improvements within a few weeks, with more significant results emerging over several months as the campaigns are optimized.
8) Can PPC agencies in London help with international campaigns?
Yes, many PPC agencies in London have experience managing international campaigns. They can tailor your ads to different markets, languages, and cultural nuances to ensure effective reach and engagement globally.
9) What should I expect during the onboarding process with a PPC agency?
During onboarding, the agency will typically conduct an audit of your existing PPC efforts, discuss your business goals, gather information about your target audience, and develop a customized strategy. They’ll also set up tracking and reporting systems to monitor campaign performance.
10) How do PPC agencies measure success?
Success is measured through various KPIs such as click-through rates (CTR), cost-per-click (CPC), conversion rates, return on ad spend (ROAS), and overall ROI. Agencies use these metrics to assess performance, make data-driven decisions, and optimize campaigns for better results.
Final Words: PPC Agencies in London
Choosing the right PPC agency can significantly impact your digital marketing success. The PPC agencies in London highlighted here demonstrate exceptional expertise, innovative approaches, and proven success in driving growth through PPC advertising.
Whether you’re a large enterprise or a growing startup, these agencies offer tailored solutions to meet your specific needs and goals.
By partnering with one of these top PPC agencies in London, you can enhance your online presence, boost your ROI, and achieve your business objectives more effectively.
Bonus Content: We also recommend exploring the best Shopify Partners in the United Kingdom.