Google Analytics

Learn the key benefits of GA4 server-side tracking for Shopify stores — from accurate purchase tracking to privacy compl...

Explore benchmarking in GA4 with a complete guide: Compare your business performance, understand key metrics, and make b...

Explore the recent changes to Consent Settings in Google Analytics 4 (GA4). Make sure your analytics practices align wit...

Master the management of unassigned traffic in GA4 with Analyzify. Improve your data analysis and drive better results f...

Explore the segments in Google Analytics 4 (GA4) tailored for ecommerce. Learn how to setup segments for basic and advan...

Explore the innovative features of Google Analytics 4 designed for online retailers. Discover powerful insights to optim...

Optimize your analytics with our health check service. Gain valuable insights to ensure your strategies are aligned and ...

Discover the importance of double pixels and internal traffic in our Analytics Health Check Part 2. Enhance your data ac...

Explore the differences between Google Analytics and Shopify metrics. Understand the causes of discrepancies to improve ...

In this article, you’ll find the most important Google Analytics 4 (GA4) reports that you should check out regularly for...