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Exploring the Discrepancy Between Google Ads and GA4 (+ How to Fix It)
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Exploring the Discrepancy Between Google Ads and GA4 (+ How to Fix It)

Explore the differences between Google Ads and GA4 metrics. Find actionable insights to resolve inconsistencies and boost your digital marketing efforts.

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Analytics Healthcheck Part 1: Direct Traffic & Self Referrals
Optimize your analytics with our health check service. Gain valuable insights to ensure your strategies are aligned and ...
Analytics Health Check Part 2: Double Pixels & Internal Traffic
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Discrepancy Between Google Analytics & Shopify
Explore the differences between Google Analytics and Shopify metrics. Understand the causes of discrepancies to improve ...
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What Is Average Order Value in GA4
Discover more about average order value (AOV) and what it means for your ecommerce store to drive more sales and increas...
Best Ecommerce Events to Track in GA4 for Shopify Stores
Learn about the most important ecommerce events to track in GA4 & discover the GA4 ecommerce events to improve your ...
An Overview of Direct Traffic in GA4 and Methods for Optimization
Direct traffic in GA4 includes direct URL entries, bookmarks, and unidentified sources. Proper setup and tracking ensure...
A Complete Guide: Migrate from Universal Analytics to GA4
Confused about migrating from Google Analytics to GA4? Our comprehensive guide provides answers and tips for a seamless ...
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