⚠️ Google has already sunsetted Universal Analytics. Therefore, this section is not valid anymore.
Having replaced UA, Google Analytics 4 is your default data analytics service now.
According to the announcement above, you are recommended to set up GA4 with the right settings applied.
You can take a look at our new Shopify GA4 Guidebook to discover more about how to set up & use Google Analytics 4.
We have prepared this guidebook to help you complete the most ideal Google Analytics 4 setup on your Shopify store so that you can fully utilize it.
We have been waiting for that day – and finally, it has arrived.
Google has announced that Universal Analytics (aka UA, GA3) will stop processing by July 1, 2023 – only 15 months from now.
As this marks the end of an era, we will always remember what our great tool UA has been doing since its first launch.
Given this, GA4 will be replacing UA, and it will be the default version of Google’s measurement solution. GA4 stands out with a lot of features in its pocket, such as:
And so on. In this post, we will cover the most common concerns/questions we get from our clients – and provide you with a roadmap to take action.
Here are the key takeaways:
As a company delivering top-notch solutions for more than 800 stores in the Shopify ecosystem, we have come up with a set of action points mainly designed for Shopify merchants.
However, you can make it work for your needs by adjusting them for your business, even if you are not a Shopify store owner. Here are 5 easy steps to help you start using Google Analytics 4 right now:
You can find out more suggestions along with a GA4 roadmap crafted for Shopify merchants on our Shopify & GA4 page.
Since its introduction a year ago, GA4 has evolved into a robust game-changing data tracking solution. It helps you better understand & interpret every aspect of your websites & apps by improving your tracking experience.
In addition to its functionality, Google keeps delivering important updates to make things even better & simpler for you in GA4.
A New Homepage
You have a brand new homepage crafted for you in the left navigation. It helps you get personalized content as you keep using GA4.
The new features such as “Recently viewed” and “Because you viewed frequently” let you have a seamless experience by offering easy links and cards to guide you through.
While the new “Insights” provides you with the most exciting features of GA4, Analytics Intelligence plays an important role in taking your experience to the next level.
We have already had Google Ads, Google Optimize, Search Console, BigQuery, and Merchant Center, integrations. Now, GA4 allows you to utilize Display & Video 360 for your properties.
With this, you can export your audiences and conversions to Display & Video 360 and see your advertiser as a traffic source in your cross-channel reports.
You get your audiences and conversions exported to Display & Video 360, and you can see your advertiser as a traffic source in your Analytics cross-channel reports.
You can create segments and audiences and then export them to Optimize for targeting. This allows you to conduct A/B tests or personalization campaigns for highly targeted audiences.
Personalize Your UI
You can navigate to your reports more easily to have a clear overview of them with GA4.
Instead of a busy “Menu – Dashboard” with a bunch of reports and links that you never use, you can simply keep the ones you would like to check. You can even create a new collection.
More & more
Don’t stay behind and start setting up and enjoying the powerful features of GA4.
Even if you don’t feel like using GA4 right away, you should make sure to set it up so it starts collecting data.
Don’t forget that machine learning is one of the best features that come with GA4. It needs your data to learn about your business & audience in order to offer you the best.
Do you have other questions on this specific topic? Leave them as a note below, and we’ll do our best to answer your questions.