How to Set Up GA4 on Shopify: Step-by-Step Guide

As you set out to integrate GA4 with your Shopify store, it’s not just about the setup, but also optimizing the settings to get the most out of your analytics. In this section, we guide you through the process of creating a new GA4 property, suggest some recommended settings specifically tailored for Shopify merchants, and provide detailed instructions on adjusting these settings. Whether you’re dealing with referral exclusions, integrating Google Search Console, or setting up UTM parameters, this comprehensive guide has you covered. Let’s delve into it.

Creating a Google Analytics Account from Scratch

Follow these steps if you want to create a new GA4 property. We DO NOT recommend using Google’s official Google Analytics migration tool.

Easy

3 min

Step 1Go to Google Analytics

Step 2Account name

Step 3Next

Step 4Choose industry and business size

Step 5Drive Online Sales

Step 6Accept terms

Step 7Choose a platform

Step 8Create stream

Step 9Get Measurement ID

Create a New GA4 Property on Your Existing Google Analytics Account

The following steps will help you create a GA4 property on your existing Google Analytics account. Follow these steps if you already have a Google Analytics account and actively using it.