As a Shopify merchant, understanding where your customers come from is critical to growing your business.
But without accurate tracking, it’s hard to know which campaigns are working, which channels deserve more budget, or whether your data is reliable in the first place.
Analyzify automatically stores key tracking values in your Shopify order notes — giving you a behind-the-scenes view of each order’s marketing journey.
These values include things like ad click IDs, UTM tags, and consent status, all tied directly to individual orders.
By having this data readily available in your Shopify admin, you can:
- Trace back orders to their original traffic sources
- Improve your campaign analysis and ROI tracking
- Maintain visibility even when third-party tools miss the data
In the next section, we’ll walk through what each of these parameters means — and why they’re useful for your store.
Attribution Parameters Explained
When a customer places an order, Analyzify can store several attribution values directly in the Shopify order notes.
These values help you trace back where the customer came from, what campaign or ad they clicked, and whether they gave consent for tracking.
Here’s what each parameter means:
Consent Tracking
- azfy_consent: This shows whether the customer accepted your cookie or tracking consent banner. It helps you understand if tracking tools were allowed to run — especially important for stores operating under GDPR or CCPA rules.
Meta (Facebook) Tracking
- azfy_fbc: This is the Facebook Click ID, which tracks when someone clicks on your Facebook ad. It links the click to a specific session and helps with ad attribution inside Meta Ads Manager. This value is stored as a cookie and captured at the time of the order.
- azfy_fbclid: A URL-based version of the Facebook Click ID, derived from the fbclid query parameter found in ad URLs. It is essentially the cookie value (fbc) passed via the URL and typically only available on the landing page. This value helps identify traffic from Meta campaigns and contributes to ad attribution.
- azfy_fbp: This is a Facebook browser identifier. It allows Meta to recognize the same user across different sessions or page visits, supporting retargeting and conversion tracking.
Google Analytics & Google Ads
- azfy_ga: This captures the Google Analytics client ID — a unique value that identifies users across browsing sessions. It helps connect a customer’s behavior across different visits to your store.
- azfy_ga_ABC123: This is the GA4 session ID — a temporary identifier used to track a user’s session on your site. It expires when the session ends. The “ABC123” part represents the GA4 Measurement ID (specifically, the portion after the “G-”), which varies based on the property. Each GA4 Measurement ID may generate its own session ID, but Analyzify only stores the session ID associated with the GA4 property actively configured through Analyzify.
- azfy_gclid: The Google Click ID appears when someone clicks your Google ad. It’s essential for tracking conversions and campaign performance inside Google Ads.
UTM Parameters
- azfy_utm_source: Identifies where the traffic came from (like google, facebook, or a newsletter). It helps you understand the origin of your visitors.
- azfy_utm_medium: Tells you the type of marketing channel used — such as email, paid search, or social media. This helps group your traffic sources more effectively.
- azfy_utm_campaign: Tracks the specific campaign that drove the traffic, such as “spring_sale” or “blackfriday2024”. It helps measure campaign performance.
- azfy_utm_content: Used to distinguish between variations in the same campaign — like different ad creatives or links. Helpful for A/B testing.
- azfy_utm_id: A unique ID used by platforms like Google Ads to track specific campaign elements. It adds another layer of detail for performance tracking.
- azfy_utm_term: Captures the search term a customer used to find your ad or product. This is especially helpful for optimizing search campaigns.
TikTok Tracking
- azfy_ttclid: The TikTok Click ID appears when a user clicks on your TikTok ad. It links the order back to the original TikTok campaign.
- azfy_ttp: This is TikTok’s browser identifier. It helps TikTok recognize the user and attribute conversions or actions within its platform.
How This Data Helps You Optimize Marketing
Having attribution parameters stored in your Shopify order notes gives you a level of insight that most merchants miss.
Even if third-party tools lose tracking due to ad blockers, consent restrictions, or iOS limitations, these values stay attached to each order — right where you need them.
With this data in place, you can:
- Trace orders back to their source – See whether a customer came from Facebook, Google, TikTok, or another channel.
- Evaluate campaign performance more accurately – Know which campaigns and ads are driving real results, not just clicks.
- Fill in attribution gaps – Get consistent tracking even when cookies are blocked or browser restrictions are in place.
- Respect consent rules – Still collect marketing insights while staying compliant with GDPR or CCPA regulations.
Currently, these parameters are primarily useful for auditing individual orders. While cross-order analysis isn’t available yet, it will be supported soon with the upcoming Reporting features from Analyzify.
Setup Process
There’s no manual setup required to start using attribution parameters in your Shopify order notes — Analyzify handles it automatically.
Once Analyzify is properly integrated with your store and your consent settings are in place, attribution data starts being captured — but only if one of the following conditions is met: either (1) at least one server-side tracking setup (GA4, Meta, or TikTok) is completed, which enables this feature automatically, or (2) you manually enable it via Settings > Integration Settings > Server-side Purchase Tracking – Cart Data Collection by toggling it ON.
Each time a customer places an order, the relevant tracking values (like UTM parameters, click IDs, and consent status) are added directly into that order’s notes field.
You can view these values in your Shopify admin by opening any order and checking the “Additional Details” or order notes section. If you don’t see them, make sure:
- Analyzify is fully installed and configured
- Your cookie banner is working correctly
- The customer gave consent (when required)
This process ensures that you always have access to key attribution data — without relying entirely on third-party platforms.
Conclusion
Understanding where your customers come from is one of the most valuable insights you can have as a merchant. With attribution parameters stored in your Shopify order notes, you don’t have to rely solely on third-party platforms or hope that cookies and pixels are working correctly.
Each parameter — from UTM tags to click IDs — gives you a piece of the puzzle, helping you trace the full customer journey. Whether you’re optimizing campaigns, tracking consent, or identifying your most effective channels, this data gives you the visibility you need to make better marketing decisions.
If you’re using Analyzify, these values are automatically captured and saved with every order — no extra setup required.
Read More:
- A More Powerful Analyzify Is Here: Reliable & Simple Shopify Data Analytics
- Analyzify and Shopify Attribution: What You Need to Know
- How Analyzify Minimizes Not Set in Google Analytics (+Why You See It)
- Analyzify vs. Native TikTok Integration for Shopify
- Analyzify vs. Native Shopify Meta Integration (Facebook)
