Klaviyo Server-Side Tracking in 15 Minutes

Klaviyo Tracking Built for Shopify

Analyzify extends your existing Shopify-Klaviyo integration with server-side product views, checkout step events, and more detailed customer data.

Use fuller Klaviyo events to improve cart recovery, checkout abandonment flows, segmentation, and personalization.

Track Product Views Reliably

Klaviyo's Shopify integration still watches product views from the shopper's browser. Ad blockers, Safari's cookie limits, and script failures can silently drop them, and your browse abandonment flow enrols fewer people than it should.

Analyzify sends product views from the server, so they arrive even when the browser drops them. Coverage stops depending on which browser or extensions your shopper has installed.

Track Every Checkout Step

Klaviyo's Shopify integration knows when someone starts checkout and when they place an order. The middle - shipping and payment - is invisible.

Analyzify adds two events in that gap:

Added Shipping Info fires when the shopper enters shipping details
Added Payment Info fires at the final step before payment

Build flows that respond to the exact step where people drop off, not just "they abandoned checkout."

More Detailed Segmentation Data

Analyzify sends additional detail with supported events - shipping method, payment method, coupon information, city, ZIP, and referrer.

Build segments and flows based on shipping choice, payment method, coupon usage, geography, and referral source.

Capture More Emails

Analyzify records Email Captured from supported sources - login, signup, Klaviyo forms, HubSpot forms, and other configured lead events.

This connects more customer activity to identifiable Klaviyo profiles. Email Captured does not automatically subscribe a profile to email marketing, so subscription status and consent remain managed separately.

Works With Your Existing Setup

Analyzify works alongside Shopify's Klaviyo integration rather than replacing it.

Your existing tracking continues handling Shopify and order events. Analyzify adds its own metrics alongside, and both sets of events run in parallel inside Klaviyo.

Shopify-Klaviyo vs. Analyzify

Shopify's Klaviyo integration covers the core customer journey. Analyzify adds server-side event delivery, extra funnel events, and more ways to personalize your flows.

Send product views from the server so they survive ad blockers, browser cookie limits, and script failures.

Track shipping and payment steps to create more specific checkout abandonment flows.

Capture email identifiers from additional supported forms and customer interactions across your store.

Use richer checkout, product, and location data to create more relevant Klaviyo segments and flows.

Respect your store's configured consent settings when sending customer events to Klaviyo.

Add Klaviyo Server-Side Tracking to Your Shopify Store

Send richer product view and checkout data to Klaviyo while keeping your existing Shopify integration in place.

Install Analyzify

Shopify Klaviyo Server-Side Tracking