Changelog

Analyzify now lets you build customer segments based on purchasing behavior and sync them directly to your marketing platforms. Define audiences using criteria like order count, spend, and recency — then push them to Google Ads, Meta, or Klaviyo without any manual list management.

How Segment Builder Works

Available as a feature within the Analyzify Plus plan, Analyzify's Customer Segment Builder gives you two ways to create segments.

You can start from one of 10 ready-to-use templates organized across Loyalty, Retention, and Behavior categories, or build a fully custom segment from scratch using flexible AND/OR filter logic, date ranges, and live previews.

Once a segment is saved, it syncs automatically every day. Your audience lists stay current without any manual updates or re-uploads.

Platform Sync

Saved segments can be connected to Google Ads, Meta, or Klaviyo. Once connected, each daily refresh pushes the updated customer list directly to your chosen platform:

• On Google Ads and Meta, segments appear as Custom Audiences
• On Klaviyo, they appear as Audiences

These lists are ready to use in your campaigns immediately after syncing.

Why Segments Matter

Most ad platforms treat your entire customer base as a single audience unless you manually upload segmented lists.

That means your campaigns end up targeting repeat buyers, one-time purchasers, and lapsed customers with the same message — reducing relevance and wasting budget.

With behavioral segments, you can separate high-value repeat customers from those who bought once and never returned, target recent buyers differently from those who haven't purchased in months, and tailor your messaging based on how much a customer has spent or how often they've ordered.

The result is more relevant campaigns, better return on ad spend, and less budget spent reaching the wrong people.