Changelog
- December 24, 2024
Enhanced Conversion Tracking & More
GA4 Server-Side Tracking (Purchase Event)
We've launched a new way to track your purchase conversions directly from our servers, with 98% accuracy.
Available as an annual subscription, this add-on currently supports only GA4 purchase event tracking and you can purchase through either the Add-ons page or GA4 integration screen.
We've made it flexible with toggle switches so you can easily switch between server-side and client-side tracking anytime. You can manage your subscription and check renewal dates right from the Add-ons page.
Learn more about Server-Side Conversion Tracking.
Professional Implementation Service
We've completely redesigned our Professional Implementation service request process to make it smoother and more efficient.
You can now select your method and provide tracking IDs during the request to help our team set up your integration faster. The new form removes unnecessary steps like email confirmation and lets you specify your preferred integration method upfront.
We've also added comprehensive integration guides to our knowledge base to support your setup process.
Check our updated articles:
- Services - Added two clear integration method options as Direct Integration and Customized Integration (GTM). You can also learn more about the difference.
- Access - Moved re-authentication options from Access Management to individual setup pages to avoid data disruptions.
- Guides - New integration tutorials available in our knowledge base.
- GTM - Added FAQ section for GTM (Google Tag Manager) integration.
- GTM - Improved and updated GTM variables.
- Consent Mode - Adapted to Shopify cookie consent changes and added support for custom consent events.
- Data - Upgrades for wishlist, navigation click, and remove-from-cart tracking.
- GTM - Added Ads Remarketing (RM) events to support enhanced advertising.
- Integrations - You'll now see a clear error message if you try to use the same ID in multiple connections.
- Services - No more email confirmation needed - submit and wait for our team's response.
- Integrations - We've made it easier to add custom pixels with improved instructions and convenient navigation. The Customer Events link in instructions now opens in a new tab, letting you view both the code page and instructions simultaneously.
Server-Side Conversion Tracking Add-on
- More Reliable Purchase Tracking – Server-side tracking ensures that GA4 purchase event data is captured directly from our servers, reducing data loss due to browser restrictions, ad blockers, and cookie limitations.
- Flexibility & Control – Toggle seamlessly between server-side and client-side tracking anytime, giving you full control over how your data is processed.
- Easy Subscription Management – View and manage your subscription directly from the Add-ons page, including renewal dates and settings.
Professional Implementation Service
- Faster & More Efficient Setup – The redesigned request process allows you to choose your integration method and provide tracking IDs upfront, reducing back-and-forth communication.
- Simplified Workflow – No more email confirmations—just submit your request and our team gets to work.
- Comprehensive Support – New and improved integration guides help you navigate the setup process with step-by-step instructions.
Overall Enhancements
- Greater Integration Flexibility – Choose between Direct Integration or Customized Integration (GTM) based on your needs.
- Better Access Management – Re-authentication has been streamlined to individual setup pages to prevent data disruptions.
- Improved GTM Support – New FAQs, updated variables, and added support for Ads Remarketing (RM) events enhance your advertising capabilities.
- Expanded Data Tracking – Upgrades for wishlist tracking, navigation clicks, and remove-from-cart events ensure you capture more valuable user interactions.
- Smoother User Experience – Improved error handling, better instructions for custom pixel setup, and smarter navigation make implementation easier than ever.
These updates make your tracking setup more powerful, adaptable, and user-friendly, allowing you to collect more accurate data while simplifying the integration process.
