Changelog

Here is what we present to you with Analyzify v2.4:

dataLayer Structure v2.4.0:

• Tag structures and parameters have been improved.
• The dataLayer structure has been updated, and the bugs have been fixed.
• The Transaction ID field for Shopify express checkout has been updated.
• Add Shipping Info and Add Payment Info parameters have been added.
• Log function has been added for debugging.
• sha1 , sha256 variables have been added for customer email information (for ecommerce and other services).
• Add to wishlist tag has been added to GA4 - which lets stores using SWYM Wishlist Plus utilize it. Also, code improvements have been made so you can integrate other wishlist apps.

GTM - Standard & GDPR v2.4.0:

• Some improvements have been made to the existing Bing Ads tags.
• The add to cart tag has been added to existing Bing Ads tags.
• Purchase , add to cart , and view item tags for Snapchat have been added.
• Existing Pinterest tags have been improved.
• Existing Facebook (Meta) Pixel tags have been improved.
• The Contact tag has been added to the Facebook (Meta) Pixel tags.
• Klaviyo form event submissions can now be tracked, and the related form details can be sent to UA and GA4 as custom events.
• General improvements have been made to tag structures and parameters.
• GA4 Search , Add Shipping Info , and Add Payment Info tags have been added.
• GA4 event tags for Shopify login , register , newsletter , and contact form have been added.
• Presentment value , presentment currency , and currency rate variables have been added as options for multi-currency stores.
• Log function has been added for debugging.
• Hotjar and Microsoft Clarity have been included in the UX & behavioral analytics services supported.
• Twitter tags have been installed, which let you track PageView , Subscription , Lead , Add To Cart , Search , Add Payment Info , Begin Checkout , and Purchase events.
• The Exception tag has been added to let you detect JS errors on your website via GA4.
• New Ads remarketing tags and conversion tags have been added, with the enhanced conversion option made available for the Purchase event .
• Google Optimize base tag has been added.

Shopify Pixel v1.0:

• Shopify App Pixel Tracking has been added for GA4 (Alpha).
• Shopify Custom Pixel Tracking for Checkout Pages has been added for GA4, UA, and Facebook (Beta).

GTM - Server-Side Tagging v1.3.0:

• Old Universal Analytics tags have been removed.
• Universal Analytics events have been optimized to be managed with a single tag through the Server.
• Some improvements have been made to the existing Facebook (CAPI) Pixel tags.
• TikTok tags have been added in order to send the customer data by using the Tiktok Events API.
• The Pinterest and Klaviyo tag templates have been added for the base events, with the number of tags/events to be increased in the next versions.