Analyzify v2.4 - Analyzify Changelog

Analyzify v2.4

Here is what we present to you with Analyzify v2.4:

dataLayer Structure v2.4.0:

Tag structures and parameters have been improved.
The dataLayer structure has been updated, and the bugs have been fixed.
The Transaction ID field for Shopify express checkout has been updated.
Add Shipping Info and Add Payment Info parameters have been added.
Log function has been added for debugging.
sha1 , sha256 variables have been added for customer email information (for ecommerce and other services).
Add to wishlist tag has been added to GA4 - which lets stores using SWYM Wishlist Plus utilize it. Also, code improvements have been made so you can integrate other wishlist apps.

GTM - Standard & GDPR v2.4.0:

Some improvements have been made to the existing Bing Ads tags.
The add to cart tag has been added to existing Bing Ads tags.
Purchase , add to cart , and view item tags for Snapchat have been added.
Existing Pinterest tags have been improved.
Existing Facebook (Meta) Pixel tags have been improved.
The Contact tag has been added to the Facebook (Meta) Pixel tags.
Klaviyo form event submissions can now be tracked, and the related form details can be sent to UA and GA4 as custom events.
General improvements have been made to tag structures and parameters.
GA4 Search , Add Shipping Info , and Add Payment Info tags have been added.
GA4 event tags for Shopify login , register , newsletter , and contact form have been added.
Presentment value , presentment currency , and currency rate variables have been added as options for multi-currency stores.
Log function has been added for debugging.
Hotjar and Microsoft Clarity have been included in the UX & behavioral analytics services supported.
Twitter tags have been installed, which let you track PageView , Subscription , Lead , Add To Cart , Search , Add Payment Info , Begin Checkout , and Purchase events.
The Exception tag has been added to let you detect JS errors on your website via GA4.
New Ads remarketing tags and conversion tags have been added, with the enhanced conversion option made available for the Purchase event .
Google Optimize base tag has been added.

Shopify Pixel v1.0:

Shopify App Pixel Tracking has been added for GA4 (Alpha).
Shopify Custom Pixel Tracking for Checkout Pages has been added for GA4, UA, and Facebook (Beta).

GTM - Server-Side Tagging v1.3.0:

Old Universal Analytics tags have been removed.
Universal Analytics events have been optimized to be managed with a single tag through the Server.
Some improvements have been made to the existing Facebook (CAPI) Pixel tags.
TikTok tags have been added in order to send the customer data by using the Tiktok Events API.
The Pinterest and Klaviyo tag templates have been added for the base events, with the number of tags/events to be increased in the next versions.

How It Helps +

Enhanced Data Tracking & Accuracy

Improved DataLayer Structure – Optimized tag structures and parameters ensure more accurate tracking.
Expanded Checkout Tracking – Add Shipping Info and Add Payment Info parameters are now included.
Stronger Customer Data Encryption – SHA1 and SHA256 encryption variables added for better handling of customer email information.
Advanced Wishlist Tracking – The Add to Wishlist tag for GA4 now integrates with SWYM Wishlist Plus and other wishlist apps.
Multi-Currency Support – Presentment value, currency, and currency rate variables added for better handling of multiple currencies.

Optimized Google Tag Manager (GTM) & Ads Tracking

Expanded Platform Support – New and improved tags for Bing Ads, Snapchat, Pinterest, Facebook (Meta) Pixel, and Twitter.
Better GA4 Event Tracking – Search, Add Shipping Info, Add Payment Info, Login, Register, Newsletter, Contact Form events now included.
New Remarketing & Conversion Tags – Enhanced conversion tracking options now available for Purchase events.
Klaviyo Form Tracking – Tracks form submissions and sends details to GA4 and UA as custom events.
JS Error Detection – The new Exception tag allows you to track JavaScript errors directly in GA4.

Expanded Shopify Integration

Shopify Pixel v1.0 – Supports GA4 app pixel tracking (Alpha) and custom pixel tracking for checkout pages (Beta).

Important Upgrades

Universal Analytics Phase-Out – Old UA tags removed, with optimized event management via server-side GTM.
TikTok Enhanced Tracking – Customer data can now be sent via the TikTok Events API.
Pinterest & Klaviyo Tag Templates – Added base event tracking with plans for expanded support in future updates.

Improved UX & Performance

Hotjar & Microsoft Clarity Support – New integrations for enhanced UX and behavioral analytics.
Debugging Tools – A new Log function helps diagnose and fix tracking issues efficiently.
Google Optimize Base Tag Added – Ensures seamless integration for A/B testing.

This update significantly expands tracking capabilities across platforms, enhances security, improves debugging, and strengthens e-commerce analytics for Shopify stores.