Changelog
- June 1, 2024
Analyzify v2.4.1
Here is what we present to you with Analyzify v2.4.1:
dataLayer Structure v2.4.1
- Handle parameters for products and categories have been added.
- Order parameters into sh_info for purchase tracking have been added
- Bugs have been fixed and performance has been improved.
GTM v2.4.1
- Customer status parameters and a lookup table for status definitions have been added.
- A begin_checkout conversion tag and related parameters have been added for Ads.
- The form parameters have been updated.
Enhanced Tracking & Data Accuracy
- Expanded Product & Category Tracking – Handle parameters are now included in the dataLayer for more precise product and category data.
- Improved Purchase Tracking – Order parameters have been added to sh_info, ensuring more detailed and accurate purchase event tracking.
Optimized Google Tag Manager (GTM) Integration
- Customer Status Tracking – A new lookup table for customer status definitions helps segment and analyze user behavior more effectively.
- Better Google Ads Conversion Tracking – The begin_checkout conversion tag and additional parameters improve tracking of high-intent users.
- Form Tracking Updates – Updated form parameters ensure more reliable data collection from customer interactions.
Performance & Stability Improvements
- Bug Fixes & Enhancements – General optimizations for smoother performance and more reliable tracking.
This update enhances purchase tracking, improves customer segmentation, and optimizes GTM for more efficient data collection and conversion tracking.


