Changelog
- November 1, 2024
Analyzify v4
Analyzify v4 introduces several major architectural changes and improvements to enhance tracking capabilities and user privacy. One of the most significant changes affects how the app is embedded into your store.
App Embed Integration Updates
The App Embed integration structure has been divided into two versions:
- Analyzify v3 (Legacy)
- Analyzify v4 (Latest)
Users must use Analyzify v4 (Latest) to access the new interface and features.
Key Differences Between Analyzify v3 and v4
To help users understand the impact of this update, we've outlined the major changes and improvements introduced in v4:
1) Integration and Privacy Changes
- Direct control added over app embed and pixel in relation to Shopify Privacy API
- GTM script removed from App Embed
- Cookiebot script removed from App Embed
- Expanded pixel-related event scopes
- New events, services, and parameters added
2) Integration Capabilities
Analyzify v4 (Latest) now allows simultaneous use of both dataLayer and other integrations. This provides greater flexibility in how you can implement tracking and analytics solutions.
However, it's important to note:
- If using GTM-based integrations through dataLayer, the tracking IDs must be different from those used in Analyzify's standard interface
- This applies to integrations such as GA4, Google Ads Conversion Tracking, and Dynamic Remarketing
3) Consent Mode Improvements
New Consent Mode settings have been implemented to handle scenarios where your CMP (Consent Management Platform) cannot properly manage Google Consent Mode settings. In these cases:
- Consent arguments are pushed directly through Shopify Customer Privacy API
- A dedicated consent event is fired for external controls (e.g., Free Native Shopify Banner)
- Better integration with various consent management solutions
Beyond the user-facing changes, we've made significant updates to the underlying technical infrastructure. These improvements focus on enhancing performance and expanding tracking capabilities.
Custom Pixel and GTM Container Updates
Structural changes and additions have been made to both Custom Pixel and Google Tag Manager containers, including:
- Added ecommerce parameters for Google Ads Remarketing
- Standardized parameters across the platform
- Performance optimization improvements
- Global variable access for external connections
- New tags and events for enhanced tracking capabilities
Analyzify v4 is packed with enhancements that take tracking and user privacy to the next level, offering significant benefits for users. Here's how the new features help you improve your analytics setup:
Improved Integration and Privacy Control
- Direct control over the app embed and pixel ensures better alignment with the Shopify Privacy API, helping you meet privacy regulations with ease.
- By removing the GTM and Cookiebot scripts from the App Embed, we streamline the integration process, making your setup cleaner and faster.
- Expanded pixel-related event scopes and new events, services, and parameters allow you to capture more detailed insights into your store’s performance.
Enhanced Flexibility with Integrations
- The ability to use both dataLayer and other integrations simultaneously provides greater flexibility for tracking and analytics implementation, enabling more customized solutions.
- The ability to work with unique tracking IDs for GTM-based integrations (like GA4, Google Ads, and Dynamic Remarketing) ensures precise tracking without interference with Analyzify's standard interface.
Smarter Consent Mode Integration
- The new Consent Mode settings optimize user privacy by handling consent scenarios where your CMP struggles to manage Google Consent Mode settings.
- Direct push of consent arguments through Shopify's Customer Privacy API and a dedicated consent event for external controls improves accuracy and user experience.
- Better integration with various consent management solutions means less hassle for you when managing compliance across different platforms.
Enhanced Performance and Tracking
- Technical improvements in the backend, such as performance optimization and global variable access for external connections, make your tracking setup faster and more reliable.
- The updates to Custom Pixel and GTM containers, including ecommerce parameters for Google Ads Remarketing, ensure more accurate and actionable data across your marketing campaigns.
These updates let you have greater control, improved flexibility, and enhanced performance, ultimately helping you get more value from your tracking and analytics setup.
