The Best Shopify Clothing Stores in Europe

Despite Europe’s geographic compactness, the European ecommerce market is blossoming.

Taking changes into account, it is expected to reach $902.26 billion by 2027 – showing that it will keep growing steadily.

Ecommerce Market Revenue in Europe - Statista
Ecommerce Market Revenue in Europe – Statista

With categories such as footwear, food & drink, furniture, beauty & skincare climbing up the best-seller charts, fashion sits at the top.

Here, we take a closer look at the best Shopify clothing stores in Europe, focusing on their performance metrics.

Then, we are going to grab our magnifying glass for insights into the European ecommerce market in general.

🎉 Bonus Content: Before we dive in, you can explore the best Shopify GDPR apps that can help you comply with regulations made by the EU.

Let’s take a sneak peek at the best Shopify clothing stores in Europe before details now:

Rank Store Monthly visitor View
1 Chi Chi London 2439968
2 Victoria Beckham 573406
3 Toast 640625
4 Beyond Retro 746438
5 Motel 1740345
6 Killstar 1005391
7 Lucy & Yak 209146
8 Represent 836645
9 Merci 278916
10 Gerard Darel 250527
11 French Connection 900390
12 Oh Polly 3594801
13 Drake’s 2409189
14 Carhartt WIP 3424289
15 Gymshark 8061446
16 Women’s Best 597609

For more, visit the ‘Top 150 Shopify Stores‘ article that includes a curated selection of stores excelling in design, functionality, and customer engagement.”

Performance Metrics & Insights into the Best Shopify Clothing Stores in Europe

Before diving into the details of Shopify clothing stores you can learn more about the Shopiy market statistics by reading our post.

Now, it’s time to discover more about the best Shopify clothing stores in Europe and learn how they lead!

1. Chi Chi London

Chi Chi London - Homepage
Chi Chi London - Homepage

Location: London, UK

Chi Chi London is a luxury brand, offering a variety of dresses crafted in its factories and in-house garment tech departments. The company began its story as a creative family-run design hub in North London. Right from the start, they did things uniquely, crafting couture samples for the runway with a twist – to celebrate people through fashion. Chi Chi takes this celebration seriously by offering sizes and shapes for everyone. They believe that fashion is a way to connect us all, no matter our differences: It’s about unity and togetherness.

Google Trends:

Chi Chi London - Google Trends
Chi Chi London - Google Trends

Number of Products Sold: 6,223

Average Product Price: £51

Best Seller: Floral Embroidered Mesh Overlay Midi Dress in Nude

Organic Traffic: 2439968

Paid Traffic: 1145

Organic & Paid Traffic:

Chi Chi London - Organic & Paid Traffic
Chi Chi London – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"chi chi london" 1 60500 22.52
"chi chi" 1 12100 4.5
"wedding guest dresses" 5 201000 4.11
"chichi" 1 9900 3.68
"bridesmaid dresses" 3 90500 3.45

Top Landing Pages:

  • Total Traffic: 83534
  • Number of Keywords: 1385
  • Traffic Percentage: 38.87
  • Total Traffic: 25860
  • Number of Keywords: 3430
  • Traffic Percentage: 12.03
  • Total Traffic: 12018
  • Number of Keywords: 4241
  • Traffic Percentage: 5.59
  • Total Traffic: 10311
  • Number of Keywords: 718
  • Traffic Percentage: 4.79
  • Total Traffic: 6774
  • Number of Keywords: 1427
  • Traffic Percentage: 3.15

2. Victoria Beckham

Victoria Beckham - Homepage
Victoria Beckham - Homepage

Location: London, UK

Victoria Beckham offers a curated collection that seamlessly blends classic British luxury with contemporary sophistication crafted at the Victoria Beckham atelier in London.

Their range includes meticulously tailored suits, elegant dresses, versatile denim, and chic separates. Each piece carries the brand’s signature flair, featuring unconventional prints, modern cuts, and captivating color palettes.

It also offers accessories and beauty products from the famous fashion designer Victoria Beckham.

Google Trends:

Victoria Beckham - Google Trends
Victoria Beckham - Google Trends

Number of Products Sold: 326

Average Product Price: £534.76

Best Seller: Gathered Waist Midi Dress In Parrot Green

Organic Traffic: 573406

Paid Traffic: 3472

Organic & Paid Traffic:

Victoria Beckham - Organic & Paid Traffic
Victoria Beckham – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"victoria beckham" 1 90500 69.95
"vb" 1 8100 1.94
"victoria beckham dresses" 1 1900 1.46
"victoria" 6 60500 1.28
"vb" 2 8100 1.03

Top Landing Pages:

  • Total Traffic: 90529
  • Number of Keywords: 1708
  • Traffic Percentage: 87.46
  • Total Traffic: 3258
  • Number of Keywords: 535
  • Traffic Percentage: 3.14
  • Total Traffic: 1829
  • Number of Keywords: 398
  • Traffic Percentage: 1.76
  • Total Traffic: 1522
  • Number of Keywords: 20
  • Traffic Percentage: 1.47
  • Total Traffic: 1413
  • Number of Keywords: 255
  • Traffic Percentage: 1.36

3. Toast

Toast - Homepage
Toast - Homepage

Location: Swansea, UK

Toast offers modern, simple, and functional clothing and pieces for the home. The brand is known for its use of natural fabrics, artisanal craftsmanship, and timeless design, drawing inspiration from nature, art, culture, and travel. Relaunching menswear lately, the Toast invites its customers to embrace a slower, more mindful way of living through products that tell a story of artistry and mindful curation.

Google Trends:

Toast - Google Trends
Toast - Google Trends

Number of Products Sold: 427

Average Product Price: £128.16

Best Seller: Indigo Cotton Twill Wide Leg Trousers

Organic Traffic: 640625

Paid Traffic: 1006

Organic & Paid Traffic:

Toast - Organic & Paid Traffic
Toast – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"toast" 1 110000 54.53
"toast clothing" 1 14800 7.33
"toast sale" 1 6600 3.27
"toast uk" 1 2900 1.43
"toast clothing uk" 1 2400 1.18

Top Landing Pages:

  • Total Traffic: 111703
  • Number of Keywords: 1170
  • Traffic Percentage: 69.22
  • Total Traffic: 8406
  • Number of Keywords: 69
  • Traffic Percentage: 5.2
  • Total Traffic: 3521
  • Number of Keywords: 3
  • Traffic Percentage: 2.18
  • Total Traffic: 2875
  • Number of Keywords: 319
  • Traffic Percentage: 1.78
  • Total Traffic: 2792
  • Number of Keywords: 1203
  • Traffic Percentage: 1.73

4. Beyond Retro

Beyond Retro - Homepage
Beyond Retro - Homepage

Location: London, UK

Beyond Retro is a vintage clothing brand that has a wide range of products, from rare 50s dresses to trendy Y2K outfits, from popular brands.

The company claims that they have been picking the best vintage since 2002, and they are known for their on trend fashion that is good for the environment.

They have a huge selection of one-of-a-kind items that they save from going to waste. In addition, the brand offers ‘sustainable fashion that is fun, feel-good, and unique’.

As one of the leading vintage retailers in the UK, the company curates a premium selection of vintage by Steven Bethell. This makes Beyond Retro the ultimate place for modern style that is eco-friendly.

Google Trends:

Beyond Retro - Google Trends
Beyond Retro - Google Trends

Number of Products Sold: 31,551

Average Product Price: £20,97

Best Seller: MULTI-COLOUR PATTERNED ZIP-FRONT NYLON JACKET

Organic Traffic: 746438

Organic & Paid Traffic:

Beyond Retro - Organic & Paid Traffic
Beyond Retro – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"beyond retro" 1 18100 26.1
"beyond retro soho" 1 2900 4.18
"vintage clothes" 1 6600 2.94
"beyond retro dalston" 1 1300 1.87
"beyondretro" 1 1300 1.87

Top Landing Pages:

  • Total Traffic: 24175
  • Number of Keywords: 2515
  • Traffic Percentage: 43.58
  • Total Traffic: 2448
  • Number of Keywords: 60
  • Traffic Percentage: 4.41
  • Total Traffic: 2347
  • Number of Keywords: 160
  • Traffic Percentage: 4.23
  • Total Traffic: 1531
  • Number of Keywords: 119
  • Traffic Percentage: 2.76
  • Total Traffic: 1511
  • Number of Keywords: 71
  • Traffic Percentage: 2.72

5. Motel

Motel Shopify Store - Homepage
Motel - Homepage

Year Joined Shopify: 2019

Location: Bromsgrove, Worcestershire, United Kingdom

Motel claims to offer unique, edgy, and eclectic clothing that is guaranteed to make an impact. As a British fashion brand that first drew inspiration from the indie vintage shops and thrift stores along the Californian coastline, the designers at the Motel aimed to bring these looks to the UK market and offer a unique niche in the fashion industry. Today, becoming a leading clothing brand across the country, Motel has a massive fan base with around 2 million followers on Instagram who love its core offering.

Google Trends:

Motel - Google Trends
Motel - Google Trends

Number of Products Sold: 7,776

Average Product Price: £18.25

Best Seller: SML LTR BPACK

Organic Traffic: 1740345

Paid Traffic: 25

Organic & Paid Traffic:

Motel - Organic & Paid Traffic
Motel – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"motel rocks" 1 135000 48.92
"motel" 1 27100 9.82
"motelrocks" 1 8100 2.93
"motel rocks returns" 1 5400 1.95
"motel rocks uk" 1 3600 1.3

Top Landing Pages:

  • Total Traffic: 152732
  • Number of Keywords: 4732
  • Traffic Percentage: 69.19
  • Total Traffic: 8318
  • Number of Keywords: 75
  • Traffic Percentage: 3.76
  • Total Traffic: 3725
  • Number of Keywords: 1323
  • Traffic Percentage: 1.68
  • Total Traffic: 2470
  • Number of Keywords: 5039
  • Traffic Percentage: 1.11
  • Total Traffic: 2116
  • Number of Keywords: 78
  • Traffic Percentage: 0.95

6. Killstar

Killstart - Homepage
Killstart - Homepage

Location: Glasgow, UK

Killstar is a Shopify store that sells gothic & alternative clothing products, accessories, and home decor. Inspired by dark and edgy themes, the brand aims to create high-quality and unique products that are expressive of individuality. Having a massive fanbase of nearly 2 million followers on Instagram, the brand claims to combine ‘great design and unsurpassed quality’.

Google Trends:

Killstar - Google Trends
Killstar - Google Trends

Number of Products Sold: 3,599

Average Product Price: £42.52

Best Seller: MAGICA SKATER DRESS

Organic Traffic: 1005391

Paid Traffic: 6730

Organic & Paid Traffic:

Killstar - Organic & Paid Traffic
Killstar – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"killstar" 1 49500 55.64
"killstar uk" 1 12100 13.6
"kill star" 1 1900 2.13
"goth clothes" 1 2400 0.83
"killstar clothing" 1 720 0.8

Top Landing Pages:

  • Total Traffic: 57482
  • Number of Keywords: 3197
  • Traffic Percentage: 80.77
  • Total Traffic: 1003
  • Number of Keywords: 84
  • Traffic Percentage: 1.4
  • Total Traffic: 914
  • Number of Keywords: 91
  • Traffic Percentage: 1.28
  • Total Traffic: 824
  • Number of Keywords: 96
  • Traffic Percentage: 1.15
  • Total Traffic: 544
  • Number of Keywords: 27
  • Traffic Percentage: 0.76

7. Lucy & Yak

Lucy & Yak - Homepage
Lucy & Yak - Homepage

Location: Brighton, UK

Lucy & Yak sells clothing and accessories such as tops, tees, skirts, jumpsuits, jackets, trousers, and more. With manufacturing hubs in India and the UK, Lucy & Yak is famous for its dungarees, embracing a harmonious blend of organic and recycled materials to make sure ‘comfort is key’.

Google Trends:

Lucy & Yak - Google Trends
Lucy & Yak - Google Trends

Number of Products Sold: 269

Average Product Price: £48.99

Best Seller: Original Dungaree: ORGANIC COTTON – Black

Organic Traffic: 209146

Paid Traffic: 4391

Organic & Paid Traffic:

Lucy & Yak - Organic & Paid Traffic
Lucy & Yak – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"lucy and yak" 1 110000 57.24
"lucy and yak dungarees" 1 6600 3.43
"lucy & yak" 1 4400 2.28
"lucy yak" 1 3600 1.87
"lucyandyak" 1 2900 1.5

Top Landing Pages:

  • Total Traffic: 108816
  • Number of Keywords: 2197
  • Traffic Percentage: 70.78
  • Total Traffic: 8651
  • Number of Keywords: 413
  • Traffic Percentage: 5.62
  • Total Traffic: 4550
  • Number of Keywords: 116
  • Traffic Percentage: 2.95
  • Total Traffic: 3139
  • Number of Keywords: 350
  • Traffic Percentage: 2.04
  • Total Traffic: 1904
  • Number of Keywords: 851
  • Traffic Percentage: 1.23

8. Represent

Represent - Shopify
Represent - Homepage

Location: Manchester, UK

Represent is a British luxury streetwear brand that provides a wide range of products in clothing, footwear, and accessories. Beginning as a college project by George Heaton, who had the idea of selling his art as graphics on clothing, Represent has been gaining popularity since day one. For example, the brand finalized the Reptor shoe, which GQ Magazine named as one of the best sneakers in the world in 2020.
In 2022, the Represent teamed up with Manchester’s rock legend Liam Gallagher for a limited-edition collection that featured clothing items with graphics inspired by Manchester’s music, culture, and history.

Google Trends:

Represent - Google Trends
Represent - Google Trends

Number of Products Sold: 317

Average Product Price: £149.10

Best Seller: REPRESENT OWNERS CLUB T-SHIRT

Organic Traffic: 836645

Paid Traffic: 5523

Organic & Paid Traffic:

Represent - Organic & Paid Traffic
Represent – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"represent" 1 135000 42.66
"represent clothing" 1 40500 12.8
"represent hoodie" 1 22200 7.01
"represent t shirt" 1 9900 3.12
"represent clo" 1 3600 1.13

Top Landing Pages:

  • Total Traffic: 156025
  • Number of Keywords: 1278
  • Traffic Percentage: 61.64
  • Total Traffic: 21580
  • Number of Keywords: 79
  • Traffic Percentage: 8.52
  • Total Traffic: 17323
  • Number of Keywords: 931
  • Traffic Percentage: 6.84
  • Total Traffic: 4228
  • Number of Keywords: 20
  • Traffic Percentage: 1.67
  • Total Traffic: 3643
  • Number of Keywords: 30
  • Traffic Percentage: 1.43

9. Merci

Merci - Homepage
Merci - Homepage

Location: Paris, France

Merci is a unique concept store that offers a curated selection of clothing, accessories, furniture, and more.

Nestled in the heart of Paris and now extending its reach globally through its Shopify store, Merci specializes in a carefully curated selection of products chosen for its quality, design, and the story they tell.

Serving as a one-stop destination for consumers seeking a mix of contemporary and vintage styles across various categories, every item in Merci’s collection reflects a commitment to form, function, and sustainability.

The brand is also known for its collaborations with other brands and designers. For example, Merci recently partnered with Caramel, a British childrenswear brand, to create a collection of clothing and accessories for kids and adults.

As a store that combines fashion, design, and social impact in a remarkable way, Merci also features a rotating selection of thematic exhibits that keep the shopping experience fresh and inspirational.

Google Trends:

Merci - Google Trends
Merci - Google Trends

Best Seller: Taie d’oreiller en coton percale – Blanc Craie

Organic Traffic: 278916

Organic & Paid Traffic:

12 months traffic graph for Merci

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"merci" 1 90500 67.91
"merci paris" 1 12100 9.08
"used book café" 1 2400 1.8
"non merci" 1 1600 1.2
"merci pa" 1 1600 1.2

Top Landing Pages:

  • Total Traffic: 90952
  • Number of Keywords: 5283
  • Traffic Percentage: 85.31
  • Total Traffic: 4088
  • Number of Keywords: 59
  • Traffic Percentage: 3.83
  • Total Traffic: 3019
  • Number of Keywords: 58
  • Traffic Percentage: 2.83
  • Total Traffic: 1320
  • Number of Keywords: 10
  • Traffic Percentage: 1.23
  • Total Traffic: 643
  • Number of Keywords: 76
  • Traffic Percentage: 0.6

10. Gerard Darel

Gerard Darel - Homepage
Gerard Darel - Homepage

Location: Paris, France

Gerard Darel provides elegant and timeless clothing, accessories, and leather goods for women.

Specializing in high-quality and refined pieces that combine Parisian chic and effortless style, Gerard Darel offers a wide range of products, including iconic handbags, dresses, skirts, tops, pants, outerwear, and accessories.

As a brand that opened its first shop’s doors in Saint-Germain-des-Prés in 1987, today Gerard Darel has created an online shopping experience that mirrors the luxurious feel of their products by integrating high-quality imagery, detailed product storytelling, and an elegant user interface.

On its Shopify store, the brand offers free shipping with no minimum purchase required in Europe, in addition to free returns.

Google Trends:

Gerard Darel - Google Trends
Gerard Darel - Google Trends

Best Seller: 24H ZIP – SAC À MAIN EN CUIR VELOURS

Organic Traffic: 250527

Paid Traffic: 18

Organic & Paid Traffic:

12 months traffic graph for Gerarddarel

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"gerard darel" 1 74000 39.64
"darel" 1 12100 6.48
"sac gerard darel" 1 9900 5.3
"gérard darel" 1 8100 4.33
"gerard darel sac" 1 3600 1.92

Top Landing Pages:

  • Total Traffic: 85872
  • Number of Keywords: 3118
  • Traffic Percentage: 57.51
  • Total Traffic: 17695
  • Number of Keywords: 1700
  • Traffic Percentage: 11.85
  • Total Traffic: 6666
  • Number of Keywords: 7473
  • Traffic Percentage: 4.46
  • Total Traffic: 6224
  • Number of Keywords: 71
  • Traffic Percentage: 4.16
  • Total Traffic: 4304
  • Number of Keywords: 5700
  • Traffic Percentage: 2.88

11. French Connection

French Connection - Homepage
French Connection - Homepage

Location: London, UK

French Connection is a Shopify store that sells fashion clothing and accessories. It’s known for its innovative flair, quality products, and affordable prices as well as offering a range of styles, from casual to formal, from classic to trendy, from chic to edgy.

Google Trends:

French Connection - Google Trends
French Connection - Google Trends

Number of Products Sold: 1,572

Average Product Price: £37.91

Best Seller: 4 Row Puffer Jacket

Organic Traffic: 900390

Paid Traffic: 843

Organic & Paid Traffic:

French Connection - Organic & Paid Traffic
French Connection – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"french connection" 1 74000 41.39
"french connection dresses" 1 9900 5.53
"fcuk" 1 8100 4.53
"french connection uk" 1 5400 3.02
"french connection home" 1 2900 1.62

Top Landing Pages:

  • Total Traffic: 77412
  • Number of Keywords: 7877
  • Traffic Percentage: 54.12
  • Total Traffic: 10331
  • Number of Keywords: 4762
  • Traffic Percentage: 7.22
  • Total Traffic: 3136
  • Number of Keywords: 755
  • Traffic Percentage: 2.19
  • Total Traffic: 2897
  • Number of Keywords: 1054
  • Traffic Percentage: 2.02
  • Total Traffic: 2859
  • Number of Keywords: 37
  • Traffic Percentage: 1.99

12. Oh Polly

Shopify - Oh Polly
Oh Polly - Homepage

Category: Apparel, Women’s Clothing

Year Joined Shopify: 2018

Location: Glasgow, UK

Oh Polly is a premium women’s fashion brand that sells trendy and flattering clothing. It offers mini, midi, and maxi dresses that are designed in Oh Polly’s signature figure-sculpting fabric. Employing over 350 people in the UK and 1500 people worldwide, the brand’s main business model is based on connecting people through social media. Accordingly, Oh Polly has nearly 5 million followers on Instagram where the brand showcases their products. In 2019, Oh Polly ranked as the fifth most engaged UK clothing retail social media brand and now the brand has a combined following of over 8 million across its brands, and sells products in almost every country in the world. In addition, Oh Polly stands out as one of the few British brands that designs and produces its own garments.

Google Trends:

Oh Polly - Google Trends
Oh Polly - Google Trends

Number of Products Sold: 2,700

Average Product Price: £31.52

Best Seller: YOU’RE MY TYPE, Cowl Neck Ruched Bodycon Midi Dress in Green

Organic Traffic: 3594801

Paid Traffic: 106514

Organic & Paid Traffic:

Oh Polly - Organic & Paid Traffic
Oh Polly – Organic & Paid Traffic

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"oh polly" 1 368000 45.96
"ohpolly" 1 33100 4.13
"oh polly dresses" 1 14800 1.84
"oh polly returns" 1 14800 1.84
"oh polly dress" 1 12100 1.51

Top Landing Pages:

  • Total Traffic: 347118
  • Number of Keywords: 3097
  • Traffic Percentage: 54.19
  • Total Traffic: 26922
  • Number of Keywords: 5098
  • Traffic Percentage: 4.2
  • Total Traffic: 17562
  • Number of Keywords: 485
  • Traffic Percentage: 2.74
  • Total Traffic: 15336
  • Number of Keywords: 962
  • Traffic Percentage: 2.39
  • Total Traffic: 13265
  • Number of Keywords: 40
  • Traffic Percentage: 2.07

13. Drake’s

Drake's - Homepage
Drake's - Homepage

Location: London, UK

Drake’s is a brand that combines Italian craftsmanship, Scottish heritage, and English elegance. They make their own shirts in Chard, Somerset, and offer a wide range of products, from soft tailoring and traditional knitwear, to premium jersey and Selvedge denim, to outerwear and accessories.

Google Trends:

Drake's - Google Trends
Drake's - Google Trends

Best Seller: Grey Herringbone Harris Tweed Games Blazer Mk. VII

Organic Traffic: 2409189

Paid Traffic: 1562

Organic & Paid Traffic:

12 months traffic graph for Drakes

14. Carhartt WIP

Carhartt Homepage

Location: Weil am Rhein, Germany

Initially established in 1889 in Detroit by Hamilton Carhartt as a workwear brand, Carhartt’s durable products quickly became a staple in the wardrobe of manual laborers.

In 1994, the company expanded to Europe with Carhartt WIP, targeting the urban youth market while retaining the brand’s core values of durability, comfort, and quality.

Carhartt WIP carries the legacy of its parent brand’s durable, long-lasting work clothes but reimagines them for a streetwear audience. The products are known for their rugged construction, innovative design, and premium fabric quality.

Google Trends:

carhartt google trends

Best Seller: Draper Liner

Organic Traffic: 3424289

Paid Traffic: 471

Organic & Paid Traffic:

12 months traffic graph for Carhartt WIP

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"carhartt" 1 135000 24.13
"carhartt wip" 1 18100 3.23
"carhartt jacke" 1 12100 2.16
"carhartt mütze" 1 9900 1.76
"carharrt" 1 8100 1.44

Top Landing Pages:

  • Total Traffic: 155657
  • Number of Keywords: 1600
  • Traffic Percentage: 34.77
  • Total Traffic: 21746
  • Number of Keywords: 3041
  • Traffic Percentage: 4.85
  • Total Traffic: 15765
  • Number of Keywords: 102
  • Traffic Percentage: 3.52
  • Total Traffic: 15183
  • Number of Keywords: 380
  • Traffic Percentage: 3.39
  • Total Traffic: 14850
  • Number of Keywords: 403
  • Traffic Percentage: 3.31

15. Gymshark

Gymshark - Homepage
Gymshark - Homepage

Location: Solihull, Birmingham, UK

Gymshark is one of the best Shopify sportswear brands in the world.

Founded in 2012 by Ben Francis, a teenager who started making gym clothes in his garage, Gymshark has grown into a global brand with over 6 million Instagram followers today.

Selling high-quality workout wear for men and women, which ranges from gym shirts and tank tops, gym shorts and sweatpants, to sports bras and leggings, Gymshark also offers accessories such as water bottles, backpacks, and caps.

The products are designed to help & encourage customers to perform at their best and achieve their fitness goals, unlocking their full potential.

As a brand that now ships its products to 180 countries, Gymshark had no physical stores until October 2022, when it opened its first store in London.

Providing some of the best quality sports & sportswear products to a loyal customer base, Gymshark serves a whopping 2 million+ customers worldwide.

Google Trends:

Gymshark - Google Trends
Gymshark - Google Trends

Best Seller: VITAL SEAMLESS 2.0 SHORTS

Organic Traffic: 8061446

Paid Traffic: 31292

Organic & Paid Traffic:

12 months traffic graph for gymshark

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"gymshark" 1 823000 42.39
"gym shark" 1 201000 10.35
"gymshark leggings" 1 22200 1.14
"gymshark shorts" 1 18100 0.93
"workout clothes" 1 49500 0.79

Top Landing Pages:

  • Total Traffic: 952975
  • Number of Keywords: 18277
  • Traffic Percentage: 61.35
  • Total Traffic: 33693
  • Number of Keywords: 207
  • Traffic Percentage: 2.16
  • Total Traffic: 32273
  • Number of Keywords: 1394
  • Traffic Percentage: 2.07
  • Total Traffic: 32239
  • Number of Keywords: 1922
  • Traffic Percentage: 2.07
  • Total Traffic: 27167
  • Number of Keywords: 2794
  • Traffic Percentage: 1.74

16. Women’s Best

Women's Best - Homepage
Women's Best - Homepage

Location: Innsbruck, Tirol, Austria

Women’s Best sells high-quality sportswear, gym wear, loungewear, as well as premium sports nutrition and functional foods for women.

These include a range of products, such as leggings, tops, sports bras, t-shirts & tops, and hoodies, as well as protein powders, bars, snacks, supplements, and teas.

As a brand that now ships all these products to more than 150 countries, Women’s Best has become one of the largest female fitness brands in the world – with 3 million+ Instagram followers.

Claiming that “Empowered women are the beating heart of Women’s Best”, the brand is represented by some authentic & inspirational fitness trainers such as Emily Skye, and Chelsea Werner.

Embracing a mission that is ‘to create a community of strong women who lift each other up’, Women’s Best has received several awards and recognitions for its achievements.

Google Trends:

Women's Best - Google Trends
Women's Best - Google Trends

Best Seller: Power Seamless Leggings

Organic Traffic: 597609

Organic & Paid Traffic:

12 months traffic graph for womensbest

Top Organic Keywords:

Keyword Position Volume Traffic (%)
"womens best" 1 18100 19.87
"women's best" 1 6600 7.24
"womens best vitamin" 1 4400 4.83
"best women" 1 3600 3.95
"womensbest" 1 2900 3.18

Top Landing Pages:

  • Total Traffic: 29405
  • Number of Keywords: 883
  • Traffic Percentage: 40.36
  • Total Traffic: 5269
  • Number of Keywords: 972
  • Traffic Percentage: 7.23
  • Total Traffic: 4141
  • Number of Keywords: 153
  • Traffic Percentage: 5.68
  • Total Traffic: 2888
  • Number of Keywords: 1817
  • Traffic Percentage: 3.96
  • Total Traffic: 2808
  • Number of Keywords: 636
  • Traffic Percentage: 3.85

10 Valuable Stats about European Ecommerce Market

Ecommerce is a dynamic and growing sector in Europe, which offers many opportunities for Shopify merchants.

The region has a large and diverse ecommerce market, with high internet penetration, cross-border trade and innovation.

Here are 10 valuable stats and insights into the European ecommerce market:

  1. Between 2023 and 2027, the ecommerce market in Europe is expected to grow by more than 40 percent.
  2. The B2C eommerce in Europe has witnessed a consistent rise in its user base. The user base expanded from 390.6 million (2017) to 523 million (2022). It’s projected to reach 586.3 million by 2027.
  3. Online sales channels account for about 20 percent of the revenues of the companies in the European Union, with Ireland leading the continent in this aspect.
  4. Cross-border ecommerce spending in the Netherlands has grown by almost 100 percent in less than two years.
  5. According to Eurostat, the percentage of EU households with internet access went up from 72% in 2011 to 93% in 2022.
  6. Since 2009, the ecommerce share of the total turnover of businesses in the European Union has increased by almost 10 percent.
  7. Last year, online retail sales accounted for about a quarter of the total retail sales in the United Kingdom – the country with the most advanced ecommerce market in Europe.
  8. The ecommerce user base in the United Kingdom will expand to 62.1 million by 2025.
  9. Desktop devices had the highest average order value for online purchases last year, as UK shoppers spent 126 U.S. dollars on average on desktops, compared to 102 dollars on tablets and 86 dollars on mobile phones.
  10. A fast and/or reliable delivery, a good returns policy, and the availability of the products were the most important factors for online shoppers in some countries, such as France and Spain.

In summary, the European ecommerce market’s strength is highlighted by its response to global challenges, showcasing flexibility and an innovative spirit.

For instance, cross-border ecommerce within the European Union has notably increased, with good regulations and a single digital market strategy that simplifies transactions across member states.

Moreover, the rise of mobile commerce (m-commerce) and advancements in fintech have streamlined payment processes, providing consumers with seamless and secure transaction experiences.

These strategic advances signal not only the current health of the ecommerce sector in Europe but also its potential for sustained growth and its critical role in the global digital economy.

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