Guide To Best Times to Post on Facebook in 2025

Think about this: while you’re reading this sentence, millions of people are scrolling through Facebook.

In fact, the latest Facebook statistics show that U.S. adults are spending 4,327 million minutes on Facebook every single day.

With Facebook’s monthly active users in 2025 reaching 3.6 billion, getting noticed on Facebook isn’t just about what you post – it’s about when you post it.

Here’s what you’ll discover in this post:

• Understanding best times to post on Facebook in 2025
• Best times to post on Facebook for different countries
• Best Facebook posting times for your industry
• Finding your audience’s best posting times on Facebook

Best Times to Post on Facebook for High Engagement

Before we get into the details, here’s a quick overview of the best Facebook posting times by country and time periods:

Use these times as a general guide for your Facebook posting schedule.

Keep in mind that your audience might be most active at different times.

We’ll show you how to check your own audience’s active times later in this guide.

🎯 Bonus Content: Managing multiple social platforms? Don’t worry - once you’re done with this guide, explore our posts about the best times to post on Instagram and best times to post on TikTok to perfect your social media schedule!

What Is the Best Day To Post on Facebook Globally?

Source: Buffer

Friday is the best day to post on Facebook globally.

Mondays and Tuesdays also perform well, making them smart choices for your Facebook content. However, engagement tends to drop slightly during the middle of the week.

Here is ranked list of best days to post on Facebook:

• Friday
• Monday
• Tuesday
• Wednesday/Thursday
• Sunday
• Saturday

Remember, while these patterns hold true globally, your specific audience might behave differently. The next section will show you how these times vary by industry.

What Is the Best Time Period To Post on Facebook Globally?

The best time to post on Facebook globally centers around 9 AM to 10 AM. The best posting times during weekdays consistently show the highest engagement rates during mid-morning hours.

Here’s a detailed breakdown of the best time periods to post on Facebook throughout the week days:

• When looking for the best time to post on Facebook on Mondays, aim for 10 AM, as engagement stays strong from 8 AM through 1 PM.
• The best time to post on Facebook on Tuesdays is 9 AM, with engagement maintaining momentum until 11 AM.
• For the best time to post on Facebook on Wednesdays, you’ll want to schedule your content between 9 AM and 11 AM for optimal reach.
• The best time to post on Facebook on Thursdays falls at 10 AM, though 9 AM also shows impressive engagement rates.
• Friday offers the best time to post on Facebook overall, beginning with peak engagement at 10 AM and maintaining high activity levels until 4 PM.
• While weekends show lower engagement, the best time to post on Facebook on Saturdays and Sundays falls between 9 AM and 10 AM.

Best Times To Post On Facebook by Country

Finding the best time to post on Facebook depends on where your audience lives and their daily habits.

Let’s look at when users are most active in different countries:.

🕰️ What are the best times to post on Facebook in the USA?

In the USA (EST), Facebook users are most active during early morning hours from 8 AM to 9 AM and mid-afternoon between 3 PM and 7 PM.

Weekday engagement peaks during lunch breaks (11 AM - 12 PM) and after work hours, especially on Mondays and Wednesdays.

🕰️ What are the best times to post on Facebook in Australia?

Australian users (AEST) show strong engagement in the early morning and evening hours.

The most active periods are around 7 AM, during lunch (12 PM - 1 PM), and in the evening between 5 PM and 8 PM. Mondays and Wednesdays typically see the highest engagement rates.

🕰️ What are the best times to post on Facebook in India?

For the Indian audience (IST), Facebook activity peaks during lunch hours and evening time.

The best engagement happens between 1 PM - 2 PM and 6 PM - 9 PM. Weekdays, particularly Mondays and Fridays, tend to perform better than weekends.

🕰️ What are the best times to post on Facebook in Canada?

Canadian users (EST) are most responsive during work hours, similar to the US pattern.

Peak times include early morning (8 AM - 9 AM), lunch break (12 PM), and early evening (4 PM - 7 PM).

Monday through Thursday shows the strongest engagement.

🕰️ What are the best times to post on Facebook in Europe?

European Facebook users (CET) engage most during business hours and early evening.

The sweet spots are morning (7 AM - 9 AM), lunch time (12 PM - 1 PM), and after work (5 PM - 8 PM).

Weekday posts generally perform better than weekend content.

Best Times to Post on Facebook For Different Industries

Source: Social Pilot

When you should post on Facebook varies significantly by industry. Each business type has unique audience behaviors and peak engagement times.

Let’s explore the optimal Facebook posting schedule across various sectors:

When is the Best Time to Post on Facebook for Retail?

The best time to post on Facebook for retail and consumer businesses hits two key periods: early morning hours (8 AM to 10 AM) from Wednesday through Saturday, and early evening (5 PM to 6 PM) on Tuesdays and Thursdays.

These Facebook posting times match when people are most likely to shop online.

What are the Best Times to Post on Facebook for Food & Beverage, Tourism, and Hospitality?

For posting on Facebook in the dining and hospitality industry, engagement peaks from 10 AM to 12 PM on Sundays.

These Facebook posting hours capture the brunch crowd and weekend travel planners perfectly.

When Should Educational Institutions Post on Facebook?

The best times to post on Facebook for the education sector fall during specific windows:

Monday afternoons from 1 PM to 3 PM, Tuesday evenings around 5 PM, and Thursday middays from 11 AM to 1 PM.

These Facebook posting times align with when students and parents are most active.

What are the Best Times to Post on Facebook for Financial Services?

The ideal time to post on Facebook for financial institutions spans several weekday periods:

Tuesday afternoons from 4 PM to 6 PM, Wednesday at 3 PM, and Thursday mornings from 9 AM to 12 PM.

Professional services see their best Facebook engagement on Thursdays at 5 PM.

When Should Tech Companies Post Their Content on Facebook?

The most effective times to post on Facebook for technology companies center on Wednesdays at 12 PM and throughout Thursdays from 11 AM to 5 PM.

This Facebook posting pattern matches their tech-savvy audience’s online behavior.

When are the Best Times to Post on Facebook for Healthcare & Government?

Healthcare organizations should time their Facebook posts for Saturdays from 11 AM to 1 PM.

Government agencies achieve best results with Facebook posts during weekend hours: Saturdays from 9 AM to 6 PM and Sunday mornings from 9 AM to 12 PM.

What Time Should Media, Entertainment, and Marketing Companies Post on Facebook?

For media and entertainment companies, the best Facebook posting times are early morning on Thursdays and Saturdays.

Marketing agencies see highest Facebook engagement during Thursday afternoons from 2 PM to 6 PM.

How To Find the Best Times To Post on Facebook for Your Audience

The easiest way to find the best times to post on Facebook is by using Meta Business Suite’s built-in analytics tools.

Here’s a complete step-by-step guide on finding your perfect posting schedule:

Intermediate

5 min

Step 1Step 1: Access Meta Business Suite

Step 2Step 2: Go to "Insights"

Step 3Step 3: Find Your Analytics

Step 4Step 4: Review Audience

Step 5Step 5: Analyze Demographics

Why Posting Time is Important on Facebook in 2025

Your Facebook post timing can make the difference between high engagement and your content getting lost in the feed. Here’s why timing is crucial on Facebook in 2025:

• Facebook’s Algorithm: The platform shows your content to users based on when they’re most likely to engage with similar posts. Posting at the right time increases your chances of appearing in your audience’s feed when they’re actually online.
• Active Hours Impact: Not everyone checks Facebook at the same time. Some scroll in the morning with their coffee, while others catch up during lunch breaks or before bed. Understanding these patterns helps you reach people when they’re ready to engage.
• Time Zone Differences: If you have followers across different time zones, posting time becomes even more important. A post that goes live at 9 AM in New York reaches London at 2 PM and Sydney at midnight - affecting how many people see and interact with your content.
• Feed Competition: The Facebook feed gets more crowded during certain hours. Posting when competition is lower but your audience is still active can help your content stand out and get more attention.

FAQ: Best Times to Post on Facebook in 2025

Here are all the answers to your frequently asked questions about the best times to post on Facebook:

What are the best times to post on Facebook in 2025?

The most effective time to post on Facebook is 10 AM, particularly on Fridays. Mid-morning hours during weekdays consistently show strong engagement rates, with Monday and Tuesday being particularly effective days.

How can I find the best times to post on Facebook for my account?

The easiest way is through Meta Business Suite’s analytics. Check your “Audience Insights” to see when your followers are most active and review which of your posts get the most engagement at different times.

What are the best times to post on Facebook for businesses?

Business pages typically see highest engagement during weekday mornings, especially from 9 AM to 11 AM. Each industry has specific peak times, which we covered in the industry section above.

What are the best times to post on Facebook in the USA?

In the USA (EST), the optimal times are weekday mornings from 8 AM to 11 AM, with particularly strong engagement on Mondays at 10 AM and Tuesdays at 9 AM.

What are the best times to post on Facebook in Europe?

European Facebook users are most active from 7 AM to 9 AM and again from 3 PM to 6 PM CET, with Friday showing consistently strong engagement throughout the day.

What are the best times to post on Facebook for the UK?

UK audiences engage most with content posted between 9 AM and 11 AM GMT on weekdays, with Friday mornings showing particularly high engagement rates.

What are the best times to post on Facebook in EST?

For the Eastern Time Zone, aim for 10 AM to 12 PM on weekdays. The strongest engagement typically happens around 10 AM, especially on Mondays and Fridays.

How can I use Facebook analytics?

Access Meta Business Suite, navigate to Insights, and check your audience’s active times. The platform shows you when your followers are online and which posts perform best at different times.

How can I find the best times to post on Facebook for my audience?

Review your Meta Business Suite analytics regularly, test different posting times, and track which posts get the most engagement. Your audience’s behavior might differ from general trends.

What are the best times to post on Facebook for Saturday?

While weekends generally show lower engagement, Saturday posts perform best between 9 AM and 10 AM. Keep in mind that weekend engagement is typically lower than weekdays.

Conclusion

Timing your Facebook posts isn’t rocket science - it’s about showing up when your audience is ready to engage.

While the best times to post on Facebook start around 10 AM on weekdays, your perfect timing might be different based on who you’re trying to reach.

Watch your analytics, test different posting times on Facebook, and you’ll find your sweet spot.