Glossary
A Complete Guide to CPA in Digital Marketing
CPA in digital marketing is one of the most used payment models to optimize ad budgets. Learn more about CPA to figure o...
What is Product Data Feed and Why It is Crucial for Your eCommerce Store?
Learn about the importance of product data feeds for your eCommerce store and how you can increase your online sales by ...
What's a Good Click Through Rate? 5 Tips To Improve Yours
A good click-through rate (CTR) is a vital component of successful and profitable digital marketing campaigns. Learn how...
What Are Offline Conversions and Why Should We Care about Them
Offline conversion tracking is a great way to improve your ad strategy and boost conversions by attributing customer inf...
A Beginners Guide To ROAS (Return On Ad Spend)
Learn all about the ROAS (Return On Ad Spend) as a key performance indicator to level up your advertising campaigns: A c...
Pages Per Session: A Measure Of Engagement
A detailed breakdown of pages per session: Discover the average pages per session benchmark, how to use Google Analytics...
What Is Ecommerce ROI and How To Use It To Grow Your Business
Explore all about ecommerce ROI to get useful insights you can use to grow your business. Learn how to calculate and mor...
Ecommerce KPIs: Essential KPIs To Track For Your Ecommerce Business
Learn tracking ecommerce KPIs for insight & success. Monitor essential metrics to measure progress and identify areas fo...
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