Exploring Shopify Plus Features in 2025

Empowering over 4 million online stores in 175 countries, Shopify continues to streamline ecommerce.

With Shopify Plus, it takes ecommerce & online selling to another level by providing standout solutions designed for high-growth brands.

Here, we are exploring:

• Top Shopify Plus features
• Industry-specific benefits & use cases
• A comparison of Shopify vs. Shopify Plus
• Upgrading to Plus

and more to better understand what makes Shopify Plus the chosen platform for some of the biggest brands like Gymshark and Allbirds.

Best Shopify Plus Features

As discovered in the latest Shopify statistics, more than 50.000 Shopify Plus stores offer remarkable shopping experiences all around the world.

Let’s start uncovering the powerful features that help top Shopify stores like Gymshark handle the most complex ecommerce operations seamlessly:

Shopify Balance

Shopify Balance is a free business financial account exclusively available to eligible Shopify Plus merchants.

Unlike traditional banking solutions, it’s directly integrated into your Shopify admin dashboard so you can manage your money right where you make it.

Key Benefits:

• Next-business-day payouts by default (compared to up to 7 days with traditional banks)
• Competitive 4.43% APY reward that accrues daily and compounds monthly
• Zero monthly, transfer, or hidden fees
• High daily transfer limits up to $1,000,000
• Physical and virtual Shopify Balance Visa® spending cards
• Up to $2,000 cashback on everyday spending annually
• FDIC pass-through insurance eligibility up to $250,000
• One main account plus five additional built-in accounts for organized money management
• Automatic sales tax setting aside from payouts
• Integration with preferred accounting software
• Comprehensive financial dashboards and reporting
• Direct integration with Shopify Payments

Launchpad

Launchpad is an event planning and automation tool exclusive to Shopify Plus merchants.

It serves as a command center for coordinating and automating all aspects of major commerce events, from product launches to flash sales.

This removes manual updates during key sales, reducing errors and ensuring smooth execution of complex events.

Key Benefits:

• Automated event scheduling and execution
• Comprehensive campaign management tools
• Automatic rollback capabilities
• Theme and product scheduling
• Inventory and pricing automation
• Multiple event coordination

Shopify Audiences

Shopify Audiences is a customer acquisition tool that helps merchants find high-intent buyers across various marketing channels.

It uses machine learning and aggregated data from the Shopify ecosystem to create highly targeted audiences for your advertising campaigns.

Key Benefits:

• Access to high-intent buyer data
• Advanced lookalike audience creation
• Direct integration with major ad platforms
• Privacy-compliant data handling
• Automated audience optimization
• Cross-channel audience targeting

Advanced Automations

Building on Shopify Flow, Plus offers additional automation capabilities and functions.

These features let merchants automate complex business processes, marketing campaigns, and operational tasks.

Key Benefits:

• Schedule and automate product launches
• Coordinate multi-channel marketing campaigns
• Automate pricing and promotion changes
• Set up complex workflow automations
• Create automated customer journeys
• Manage inventory levels automatically
• Streamline order processing and fulfillment
• Automate customer service workflows

Priority Support

Shopify Plus merchants get premium-level support through priority access to expert support teams via phone and live chat.

This ensures that businesses get immediate assistance for technical issues, strategic guidance, and platform optimization.

Key Benefits:

• 24/7 priority access to expert support teams
• Immediate response through phone or live chat
• Advanced technical issue resolution
• Queue priority over standard Shopify merchants
• Support for complex enterprise requirements
• Platform optimization guidance
• Implementation assistance
• Emergency situation handling

Multiple Store Management

Shopify Plus offers the capability to manage up to nine additional stores from a single administration panel.

This powerful feature helps merchants to expand into different markets, manage multiple brands, or separate B2B and B2C operations efficiently.

Each store can be customized with its own domain, design, products, and pricing while maintaining centralized control over core operations.

Key Benefits:

• Manage up to 10 stores total (one main store plus nine additional)
• Create region-specific stores with local currencies and languages
• Separate B2B and B2C operations effectively
• Maintain distinct branding for different product lines
• Centralize user permissions across all stores
• Share inventory across multiple stores
• Access consolidated analytics and reporting
• Implement market-specific pricing strategies
• Unified dashboard for all store operations

Omnichannel Selling

Shopify Plus empowers merchants to create seamless shopping experiences across all customer touchpoints.

It integrates online, in-store, social media, and marketplace selling into a unified commerce solution, allowing to meet customers wherever they shop.

Key Benefits:

• Centralized management of all sales channels
• Buy online, pickup in-store capabilities
• Synchronized inventory across all platforms
• Automated messaging and email marketing through Shopify Flow
• Unified return and exchange processing
• Consistent pricing and promotion management
• Channel-specific analytics and reporting
• Email cart functionality for in-store browsers
• Custom channel development options
• Integration with major social media platforms
• API-first architecture

Shopify POS Retail

Shopify POS Pro is an enterprise-grade point-of-sale system that bridges the gap between online and offline retail.

This sophisticated system enables seamless omnichannel operations while providing powerful tools for in-store selling.

Key Benefits:

• Enterprise-level inventory management
• Advanced staff roles and permissions
• Detailed in-store analytics
• Integrated customer profiles
• Multiple payment options
• Hardware integration flexibility
• Offline mode capabilities
• Smart order routing

B2B and Wholesale Commerce

Shopify Plus provides a comprehensive B2B commerce platform that allows businesses to run both wholesale and direct-to-consumer (DTC) operations on a single platform.

This unified solution enables merchants to create personalized wholesale experiences while maintaining their retail presence, significantly reducing technical complexity and operational costs.

Key Benefits:

• Unified platform for both B2B and DTC operations
• Customized buying experiences for wholesale customers
• Company profiles with multiple buyer management
• Customer-specific product catalogs and pricing
• Advanced quantity rules and volume pricing
• Self-serve purchasing portal for wholesale buyers
• Flexible payment terms and options
• Quick bulk ordering capabilities
• Sales representative management system
• Automated workflow tools for B2B processes
• Custom B2B storefronts with API flexibility
• Integration with major ERP and OMS systems
• PO number management and tracking
• Secure credit card vaulting for B2B customers
• Wholesale-specific discount structures

Additional Checkout Features

In addition to powerful Shopify Checkout features, Shopify Plus offers visual customization, functional flexibility, and strong security.

The platform lets merchants create branded, efficient checkout experiences while maintaining high conversion rates through optimized workflows.

Key Benefits:

• Fully branded checkout experience aligned with your store’s design
• Accessible and responsive interface across all devices
• Consistent styling for both checkout and related app
• Post-purchase upsell opportunities
• Integration with powerful third-party apps
• Bot protection for flash sales and launches
• Customizable skill testing questions
• Advanced fraud prevention
• Secure payment processing

Unlimited Staff Accounts

Shopify Plus removes the limitations on staff accounts.

This allows enterprises to properly scale their team while maintaining security and accountability through advanced permission settings.

Key Benefits:

• Granular role-based access control
• Custom permission sets for different roles
• Detailed activity logging and tracking
• Enhanced security features
• Location-specific access management
• Department-based organization
• Training environment for new staff
• Advanced user management tools

Shopify Plus Partners

Shopify Plus Partners represent an elite network of verified service providers and solutions experts who specialize in supporting enterprise-level e-commerce businesses.

This ensures Plus merchants have access to world-class expertise for every aspect of their e-commerce operations, from design and development to marketing and systems integration.

Key Benefits:

• Access to verified expertise
• Design and development agencies
• Digital marketing specialists
• System integrators
• Enterprise consultants
• Custom website development
• Platform migration services
• Marketing and branding strategy
• UX/UI design optimization
• System and app integration
• ERP implementation
• Business consultation
• Ongoing partner education

Industry-Specific Shopify Plus Features

Here are some benefits of Shopify Plus features, tailored to specific industries:

Fashion and Apparel Stores Using Shopify Plus

Beyond boosting DTC e-commerce, LAKOR uses Shopify to streamline other sales channels like B2B.

Like some other top Shopify clothing stores, you can benefit from the following Shopify Plus features:

• Launchpad to manage seasonal collection launches and flash sales
• B2B Wholesale Channel to process bulk orders
• Multiple Store Management to run different brands or regional stores
• Shopify Flow automate size/color variant inventory management
• Checkout Extensibility to create personalized shopping experiences
• Advanced Automation to schedule product drops and price changes

Luxury and High-End Retail with Shopify Plus

Psycho Bunny used Shopify POS to reach over 90 stores.

If you want to provide an overall better shopping experience in luxury and high-end retail industry, you can utilize some other Plus features such as:

• Shopify POS to scale up
• Checkout Customization for VIP shopping experiences
• Launchpad for limited edition releases
• Bot Protection for secure exclusive drops
• Advanced Automation for better customer journeys
• Custom Apps for private shopping portals

Shopify Plus Features for Beauty and Skincare Industry

Bushbalm achieved a 42% boost in clickthrough rate with Shopify Audiences.

If you offer products in the beauty and skincare industry, you can benefit from some other Plus features like:

• Shopify Audiences to increase conversions
• Advanced API Access to power subscription and loyalty programs
• Global Selling Tools to manage international compliance and shipping
• Bot Protection to secure limited edition product launches
• Shopify Flow to automate customer segmentation and VIP programs
• Multiple Currency Support to expand into international markets

Food and Beverage Stores

Using Shopify Checkout Extensibility, Kimbo tailored their checkout by adding billing fields.

You can utilize the following features if you operate in the food and beverage industry:

• Checkout Extensibility for better shopping experiences
• Shopify Flow for expiration date tracking
• B2B Features for restaurant and distributor portal
• Multiple Store Management for local market targeting
• Advanced APIs for subscription box management
• Inventory Tools for perishable stock management

Shopify Plus Features for Sports and Outdoor Stores

Club Brugge chose Shopify Plus for its customization, top-tier UX, and easy setup.

If you are selling online in the sports and outdoor industry, you can use such Plus features as:

• B2B Features for team and club ordering
• Launchpad for seasonal collection releases
• Custom Apps for equipment customization
• Shopify Flow for Season-based automation
• Multiple Store Management for regional inventory
• Advanced APIs for rental system integration

Shopify Plus for Home and Furniture Stores

Shopify’s international sales tools like the Translate & Adapt app empowered Transformer Table to localize with translation into different languages.

If you sell home & furniture products, you can benefit from some Plus features such as:

• B2B Features to trade professional portals
• Shopify Scripts for complex delivery pricing rules
• Custom Functions for installation service scheduling
• Multiple Store Management for regional warehousing
• Advanced APIs for 3D visualization integration

Comparing Shopify vs. Shopify Plus Features (2025)

While both Shopify and Shopify Plus run on the same core platform, Shopify Plus is specifically engineered for high-volume merchants and enterprise businesses with complex needs.

Here, it’s important to note that the primary differences lie in scalability, customization capabilities, automation tools, and level of support.

Now, let’s compare Shopify vs. Shopify Plus through some of the most important features:

Here is a quick look at which plan might best suit your needs:

Shopify Plus:

• Enterprise businesses with $1M+ annual revenue
• Multi-national brands
• High-volume merchants
• Complex B2B operations
• Multi-store retailers
• Flash sale and high-traffic businesses

Shopify Basic:

• Solo entrepreneurs
• New business startups
• Small inventory businesses
• Local retailers
• Part-time e-commerce ventures
• Single-store operations

Upgrading to Shopify Plus

The decision to upgrade to Shopify Plus represents a pivotal moment in your e-commerce journey.

As businesses grow, they often encounter limitations that signal the need for more robust solutions.

Understanding when and why to make this transition is crucial for sustainable growth and operational efficiency.

When Should You Consider Upgrading to Shopify Plus?

The most obvious indicator for upgrading to Shopify Plus is consistent revenue growth.

If your business is generating over $1 million in annual revenue or experiencing monthly sales exceeding $800,000, you’re likely outgrowing standard Shopify plans.

However, revenue isn’t the only consideration.

Many businesses find themselves needing Plus when they require sophisticated operational capabilities.

This might include managing multiple stores or brands, implementing complex B2B solutions, or handling high-volume sales periods.

Technical requirements, such as advanced API access and custom checkout experiences, also often drive the decision to upgrade.

Shopify Plus Features in 2025: Benefits of Upgrading

Upgrading to Shopify Plus unlocks a comprehensive suite of enterprise-level features designed to support complex operations.

The platform provides enhanced infrastructure with 40x standard checkout capacity and significantly higher API limits, enabling smooth operation even during peak sales periods.

One of the most significant advantages is the advanced customization capability.

Through checkout extensibility, you can create unique purchasing experiences that align with your brand and customer needs.

The platform also includes Launchpad, a powerful tool for automating campaigns and product launches, significantly reducing manual management during crucial sales events.

For businesses with international aspirations, Shopify Plus offers unparalleled support for global expansion.

With access to 50 markets and nine free expansion stores, companies can effectively manage multiple international storefronts from a single dashboard.

This includes advanced features for handling local currencies, languages, and tax requirements.

Frequently Asked Questions about Shopify Plus Features

Here are the most common questions about Shopify Plus features:

What are the advantages of Shopify Plus?

Shopify Plus offers several key advantages over standard plans, including enhanced infrastructure with 40x checkout capacity, significantly lower transaction fees (0.2%), unlimited staff accounts, and access to enterprise-grade features. The platform provides advanced customization capabilities, sophisticated B2B tools, and priority support. Plus merchants also benefit from exclusive features like Launchpad for automation, customizable checkout experiences, and advanced APIs for complex integrations.

What can I do with Shopify Plus Features?

Shopify Plus empowers your business with extensive capabilities for scaling and automation. You can manage multiple stores from a single dashboard, create sophisticated B2B channels, and customize your checkout experience. The platform enables complex business process automation through Launchpad and Flow, while providing access to 50 international markets.

How is Shopify Plus different from Shopify?

The distinction between Shopify Plus and standard Shopify plans goes beyond basic features. Starting with pricing, Plus begins at $2,300 monthly compared to Basic’s $24, reflecting its enterprise-grade capabilities. Plus offers significantly lower transaction fees (0.2% versus 2%), higher API limits, and the ability to manage up to 10 stores. The platform provides access to 50 markets instead of just 3, along with priority support and exclusive enterprise tools like Launchpad and B2B platforms. These differences make Plus a comprehensive solution for complex, high-volume operations.

What are the limitations of Shopify Plus?

While Shopify Plus is a powerful platform, it’s important to understand its considerations. The platform requires a significant investment, starting at $2,300 monthly. Many advanced features may need technical expertise to fully utilize, and some customizations may require developer resources. The platform limits inventory locations to 200, and certain specialized functions might need third-party apps. Understanding these aspects helps in making an informed decision about upgrading.

Do I need Shopify Plus Features?

The need for Shopify Plus typically becomes apparent when your business reaches certain milestones. Consider Plus if your annual revenue exceeds $1 million or monthly sales surpass $800,000. The platform becomes especially valuable when you need advanced B2B capabilities, multiple store management, or are handling high-volume sales periods. International expansion plans and the need for sophisticated automation tools are also strong indicators that Plus might be the right choice for your business.

What is the difference between Shopify Plus and other Shopify plans?

The fundamental difference lies in the scale and sophistication of features offered. Shopify Plus provides enhanced infrastructure, advanced customization options, and significantly higher API limits. The platform includes 200 inventory locations compared to the standard 10, priority support, and access to exclusive features like Launchpad and the B2B platform. These differences are designed to support enterprise-level operations and complex business requirements.

How many stores can you have on Shopify Plus?

Shopify Plus allows for comprehensive multi-store management with the ability to operate up to 10 stores total: one main store plus nine additional expansion stores. Each store can maintain its unique identity with custom domains, designs, products, and pricing, while still being managed through a centralized control system. This capability is particularly valuable for businesses managing multiple brands or operating in different regions.

What type of businesses use Shopify Plus Features?

Shopify Plus serves a diverse range of enterprise-level businesses across various industries. Fashion and apparel brands utilize it for seasonal launches and complex inventory management. Beauty and cosmetics companies leverage its subscription capabilities and international compliance tools. Luxury retailers benefit from its VIP customer features, while food and beverage businesses use its sophisticated inventory tracking. Electronics retailers, home and furniture stores, health and wellness brands, and automotive parts sellers all find value in its enterprise-grade features. Digital product sellers appreciate its advanced security and delivery systems. The common thread among these businesses is their need for sophisticated e-commerce capabilities and scalable infrastructure.

Conclusion: Exploring Shopify Plus Features

Shopify Plus features represent the pinnacle of ecommerce capabilities in 2025, offering enterprise-level tools that go far beyond standard e-commerce functionality.

From advanced automation with Launchpad and Flow to sophisticated B2B capabilities these features empower businesses to scale confidently in an increasingly competitive digital landscape.

For growing businesses seeking enterprise-grade ecommerce solutions, Shopify Plus delivers the comprehensive feature set needed to transform ambitious goals into achievable realities.