Fix Enhanced Conversions Needs Attention in Google Ads

Your Google Ads campaign is live and running.

You’re confident your conversion tracking is solid, but then you notice warnings popping up:

• “Enhanced conversions needs attention”
• “Check enhanced conversions”
• “Your enhanced conversions setup is active, but there are issues that require your attention.”

These alerts are more than just minor inconveniences.

They’re signals that something is wrong in your setup.

Ignoring them could mean poor data, missed opportunities, and wasted ad spend.

Let’s explore how to fix Enhanced Conversions warnings in Google Ads and why they matter.

“Enhanced Conversions Needs Attention” Explained

Google Ads Enhanced Conversions help you “get more accurate reporting and bidding performance by closing gaps in your conversion measurement”.

However, if you see the alert “Enhanced Conversions Needs Attention” in your Google Ads, your Enhanced Conversions aren’t configured correctly.

In addition to that, you may also see some additional warnings pointing out the same problem:

Your enhanced conversions setup is active, but there are issues that require your attention.

Check enhanced conversions

If you’re seeing warnings about enhanced conversions in your Google Ads account, it typically indicates one of several issues:

• Incomplete Setup: The feature is activated but not properly configured
• Implementation Issues: The code isn’t correctly sending customer data
• Data Quality Problems: The information being sent doesn’t meet Google’s requirements
• Technical Conflicts: Conflicts with other tracking solutions or tags

This stops you from sharing more detailed conversion data with Google Ads.

Once you set up Google Ads Enhanced Conversions properly, you can leverage:

• More accurate tracking to recover conversions that might otherwise be lost due to browser restrictions or cross-device shopping
• Enhanced reporting to access more comprehensive conversion data for better decision-making
• Improved bidding to help Google’s AI make smarter decisions about your ad placements
• Better ROI measurement to get more precise data about your return on ad spend (ROAS)

Solution 1: Setting Up Enhanced Conversions Manually

To manually set up Google Ads Enhanced Conversions, you need to use Google Tag Manager and make a few coding changes.

But there are a few potential risks you should consider:

Incorrect Implementation:

• Misconfiguring tags or triggers in Google Tag Manager can result in incomplete or inaccurate data tracking.
• Mistakes in coding changes could break functionality on your website, such as checkout processes.

Time and Complexity:

• Setting up Enhanced Conversions manually requires a good understanding of both your website’s infrastructure and Tag Manager.
• Without proper knowledge, this process can become time-consuming and frustrating.

Impact on Ads Performance:

• An incorrectly configured Enhanced Conversions setup may lead to incomplete or missing conversion data in Google Ads, negatively affecting optimization and reporting.

Dependency on Testing:

• Thorough testing is required to ensure data flows correctly. If skipped or done inadequately, issues may go unnoticed until they impact campaigns.

Data Privacy Compliance:

• Handling user data improperly could lead to violations of privacy laws like GDPR, CCPA, or other regional regulations.
• If you like to implement Enhanced Conversions manually, you can take a look at our detailed article about Google Ads Enhanced Conversions Setup on Shopify.

If you like to implement Enhanced Conversions manually, you can take a look at our detailed article about Google Ads Enhanced Conversions Setup on Shopify.

Solution 2: Set Up Enhanced Conversions with Analyzify

Google highly recommends that you complete your setup and improve your conversion tracking with Enhanced Conversions.

Rather than struggling with complex technical implementations, there’s a simpler way to get enhanced conversions working correctly on your Shopify store:

Analyzify helps you feed Google Ads with accurate data and utilize Enhanced Conversions seamlessly.

Once you get our comprehensive Shopify & Google Ads integration, you have access to cutting-edge data capabilities, including:

• Enhanced conversions setup
• Expert troubleshooting for conversion tracking
• Customizable dynamic remarketing
• Seamless data sharing via pixels

… and so much more to level up your tracking beyond standard, effortlessly.

How Analyzify Makes Enhanced Conversions Work

Analyzify provides a comprehensive solution for implementing enhanced conversions:

• Automatic Setup: We handle the technical implementation, ensuring proper data hashing and secure transmission
• Clean Integration: Our system works harmoniously with your existing tracking setup
• Expert Validation: We verify that enhanced conversions are working correctly
• Monitoring: We ensure your setup remains effective as platforms change

Understanding Enhanced Conversions in Google Ads

Enhanced conversions isn’t just another checkbox in your Google Ads settings - it’s a crucial advancement in conversion tracking that directly impacts your bottom line.

In today’s privacy-focused digital landscape, where browser restrictions and cross-device shopping are the norm, traditional conversion tracking may fall short.

The Enhanced Conversions fills these gaps, helping you capture data you’re currently missing.

Enhanced Conversions works by creating a secure bridge between your customer data and Google’s vast user network.

Here’s a real-world example of how it works:

1. A customer sees your ad while signed into their Google account
2. They click but don’t purchase immediately
3. Later, they return on a different device and make a purchase
4. During checkout, they provide their email address
5. Enhanced conversions securely hashes this email and sends it to Google
6. Google matches this with the original ad click, crediting your campaign with the conversion

This process happens automatically and securely, ensuring you capture conversions that traditional tracking would miss.

Want to explore more?

Take the first step toward better tracking by downloading our Google Ads Data Check-Up for free. This actionable checklist will help you:

• ✔ Avoid costly mistakes in your Google Ads setup
• ✔ Optimize conversion tracking and enhanced conversions
• ✔ Secure accurate data to maximize your ROI