Shopify view cart event is fired when a user views a product they have added to their cart on your Shopify store. It is an essential event that you should track regularly because it helps you analyze your products and user behavior.
What does it help you track?
Why is it important for your Shopify store?
Settings to Enable Before Tracking the Event
To find the view cart event in GA4, you can follow these steps:
Step 1: Log in to your Google Analytics 4 account and click on the “Reports” tab in the left-hand menu.
Step 2: Under the “Engagement” section, click on “Events.”
Step 3: In the “Events” section, you’ll see a list of events that are automatically tracked by GA4. Scroll down or use the search bar to find the ” view_cart” event.
Step 4: If you click on the “view_cart” event, you can see more details and metrics associated with it.
5. currency: The currency code used for displaying the product prices in the cart.
6. value: The total value or revenue generated from the items in the cart.
7. items_sold: The number of items sold from the cart.
In Google Analytics 4, the parameters play an important role in understanding user behavior and making better decisions for your e-commerce store.
Filtering by Cart or Product
To focus on specific cart instances, use the cart_id parameter to filter the data. Additionally, the items sub-parameters like item_id, item_name, and item_category help you filter and analyze data for individual products or product categories.
Segmentation by Item Lists
The item_list_name or item_list_id parameter lets you segment “View Cart” event data based on item lists created by users. This segmentation provides insights into user interactions with different lists, such as their shopping or wishlist.
Analyzing Cart Content
Using the items sub-parameters, you can effectively analyze products added to the cart. The value parameter allows you to calculate the total cart value or revenue, while the items_sold parameter provides insights into the number of items sold.
Google Analytics 4 (GA4) offers enhanced e-commerce reports, giving you a detailed view of how users interact with your products and carts.
The Product Performance Report shows how well products are doing, including how often they’re viewed in carts. Let’s explore a scenario for improving product performance in an online tech store:
Scenario 1: Improving Product Performance
If you own an online tech store and want to enhance your products based on cart interactions, use the Product Performance Report in GA4.
Here’s how to optimize your product offerings:
Alongside the Enhanced E-commerce Reports, you can create custom reports for deeper insights. Consider this scenario for personalized marketing in a home decor store:
Scenario 2: Personalizing Marketing
Suppose you run a home decor store and want personalized marketing based on user cart interactions. The Funnel Exploration report in GA4 lets you observe different user segments’ cart interactions. You can learn how to create a funnel exploration report by using Google’s guide.
Here’s how to personalize marketing:
By using Enhanced E-commerce Reports and custom reports in GA4, you can gain valuable insights into cart interactions. This allows you to improve products, optimize checkout, and create personalized marketing campaigns, leading to better conversions and a superior user experience.
Here are some common issues and challenges that may arise when tracking or analyzing the Shopify View Item List event in GA4, along with some troubleshooting tips:
Issue: The Shopify View Item List event is not being tracked correctly.
By watching our video, you can learn how to integrate Shopify and GA4 seamlessly to solve this issue!
Issue: The Shopify View Item List event is not showing up in the GA4 reports.
To see a more detailed guide on how to troubleshoot Shopif&GA4 integration, you can check out our article!